Design Brief Instructions
The Design Brief template is on the last page of this document. You can fill it out using these
instructions:
1. Who is on your team? Write your answer on the line next to the word Designer in
the design brief.
2. What is the problem that your team was trying to solve? Write your answer as a
complete sentence(s) on the lines next to the words Problem Statement in the
design brief.
3. To what degree was the solution to be realized? Was your team’s intention to
merely sketch an idea and be done? Was the intention to come up with an idea,
build it, and stop there? Or, was it the designer’s intention to design, build, and
test an idea?
4. What expectation(s) does the design have to meet before it would be considered
a successful solution to the problem? In other words, what does the solution
have to do? Combine your answer with the answer from question three, and write
it as a complete sentence(s) on the lines next to the words Design Statement in
the design brief.
5. What limitations does the design team have to work with? What criteria does the
solution have to meet? List these in the Constraints sections.
6. Copy and paste the last page of this document (your Design Brief) on a new
document. Save that document with the following name:
7. Look a the example design brief.
Last_name_first_Project_Name_DesignBrief.docx
Turn in via Edmodo:
1. Log in into their Edmodo Account.
2. Select the Group from the left side panel and the student will see the
Assignment in the Group Post Stream, or they can view the Assignment from
their Latest Posts area in the Post Stream of their Homepage.
3. Click the “Turn in” button located next to the due date to submit the
Assignment.
4. Attach the work and provide a comment/message if necessary.
5. Click on the “Turn in Assignment” button.
6. Click on the reaction to the Assignment (the student must choose a reaction
and cannot change the reaction after submitting the Assignment).
Example: Child Toy Design Brief
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Client:
Playskool™
Target Consumer:
Parents (purchasers) and Infants or Toddlers (end users)
Problem Statement:
Most parents expect their children to be able to walk, talk, sing, count, and recite
their ABC’s before they enter elementary school. A growing demand is being placed
on infants and toddlers to develop their cognitive abilities and fine motor skills
during the first 3 years of life.
Design Statement:
Design, market, test, and mass produce a multi-use educational toy that serves as an
infant activity center and a toddler’s walking aid.
Constraints:
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Easy to assemble
Visually stimulating to a child
Contains multiple shapes, numbers and letters
Plays music
Meets all health and safety codes
Easy to clean
Easy to transform between infant and toddler mode
Weighs less than 4 lbs
Retail cost under $20
Parts made primarily from injection molding
Design Brief for
Designer:
Problem Statement:
Design Statement:
Constraints: