38 Cameo Way
San Francisco, CA 94131
Trevor Cox
(415) 699-4226
trevor@trevorcox.com
SUMMARY
A results oriented corporate development and legal executive with proven track record of growing and transforming
companies. Unique cross-discipline expertise creates unique know-how for making companies successful. Recognized for
transformational leadership and building companies through inorganic growth, including growing public company from$574M
to $2.1B, and creating $2.8B company through M&A industry rollup. Extensive experience as the sole corporate development
and in-house counsel driving deals from strategy through integration. 25+ M&A deals completed.
JD and MBA (UC Berkeley/Columbia), California Attorney and UK Solicitor, and 17 years experience working with startups,
VC/PE portfolio companies, Fortune 1000 public companies, and at top Silicon Valley law firms. Corporate development
experience in strategy, business development, M&A and transformation. Legal experience in M&A, joint ventures, complex
licensing, international transactions, intellectual property, venture capital financing, corporate securities, and general corporate
law. Industry knowledge in big data, M2M and predictive analytics, marketing analytics, digital advertising, mobility, cloud
computing, enterprise software, and computer networking.
EXPERIENCE
EISBACH GROUP LLC AND TC2 LEGAL
San Francisco, CA
Owner
2012- Present
Founded Eisbach Group LLC to provide M&A, strategy and corporate development services to technology companies that
want results-oriented advisors. Founded TC2 Legal to provide M&A, intellectual property and licensing/commercial
transaction legal services. Major projects include:
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Guavus, Inc., M&A and Legal (2012 to 2014). Advised the CEO, COO and CFO on all corporate development
matters for big data startup. Sole corporate development executive for 3 acquisitions, including sourcing, valuation,
negotiating LOI, due diligence, negotiating legal agreements and integration. Lead negotiations for 2 complex
licensing agreements: software development and independent sales representative. Created various standard form
commercial agreements. Architected and formalized M&A and integration processes.
Drop-In-Media, LLC, General Counsel/VP of Corporate Development (2012-2014). Drive strategy and legal
efforts for mobile content delivery startup, growing the business to millions in revenue. Advisor to CEO on strategy
and legal issues. Drive first strategic partner relationship, which led to $5M+ in revenue. Renegotiate partner
agreement to transition to new business model, reducing payment obligations from $700k to $150k through
renegotiations with partner CEO and legal counsel.
Crowdcast, Inc. (sold to spigit, Inc.), VP, Corporate Development and Legal Counsel (2012). Provided
comprehensive business advice to CEO and CTO. Sole corporate development executive driving M&A process from
beginning to end in connection with the company’s acquisition by spigit. Developed strong relationships with
strategic partners and negotiated complex licensing agreements with partners.
BROCADE COMMUNICATIONS SYSTEMS, INC. [BRCD]
San Jose, CA
Director, Corporate Development and Strategy
2006- 2012
Lead strategy and transformation group during a time when the company grew from ~$574M to ~$2.1B. Lead VP and Csuite project teams for companywide initiatives to support new businesses. Drove different aspects of 5 buy-side acquisitions
ranging in size from $10M - $2.6B.
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Strategic and legal advisor in entering professional services market. Assist in defining product offerings, developing
partnerships, and negotiating customer agreements. Business grew to ~17% of total revenue.
Drive different aspects of 5 buy-side acquisitions ranging in size from $10M - $2.6B, including strategy, deal sourcing,
financial modeling, due diligence, legal negotiations, and integration.
Chief architect and project lead for writing first-ever corporate strategy plan. Interviewed executives, conducted
external research, wrote the plan and led executive offsite to discuss and finalize the plan.
Draft and train legal staff on new legal form agreements for new business units, including software license agreements,
professional service agreements and distribution agreements. Negotiate all the agreements with various customers
and partners.
Trevor Cox
WYSE TECHNOLOGY, INC.
San Jose, CA
Associate General Counsel, M&A
2005
Lead transformation efforts to transition the company from hardware to software company, as part of a Garnett & Helfrich
Capital leveraged buyout transaction. Headed deal execution and integration role for buy-side acquisition. Held business
development role for ecosystem development, international expansion and strategic partnerships. Acquisitions included:
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Drove buy-side acquisition of business software company (<$50M), including executing acquisition and integration,
including due diligence, acquisition agreement negotiations, and international tax restructuring, outsourcing
manufacturing operations, and licensing in technology for new business model.
INFOR GLOBAL SOLUTIONS, INC.
Freiburg, Germany
Managing Director (Geschäftsführer)/ EMEA Legal Counsel
2003-2004
Lead EMEA M&A efforts to consolidate the enterprise software industry and create a $2.8B+ business, as part of multiple
Golden Gate Capital leveraged buyout transactions. Selected as youngest employee to be appointed to Geschäftsführer
(managing director). Executed on restructuring and integration of 3 buy-side acquisitions. Drove business development
process in connection with rapid international expansion and complex strategic partnerships. Acquisitions included:
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Drove buy-side acquisition of German Software Company (<$50M), as leader of the European/German EMEA
management team responsible for buying German public company out of bankruptcy, restructuring, and bringing to
profitability in 6 months. Closed down unprofitable subsidiaries, and drove operational improvement.
Develop strategic partnership for entry into Asian markets. Build relationship with partner, develop terms sheet and
negotiate legal agreements. Deal brought millions in revenue.
GARY CARY WARE AND FREIDENRICH LLP (NOW DLA PIPER LLP)
San Francisco, CA
M&A Associate
1999-2002
Advised technology startup and emerging companies in areas of M&A, intellectual property and corporate law. Led and
managed teams on 5 sell-side M&A deals, including conducting due diligence, driving deal execution, and negotiating legal
documents. Complex business development deals for inbound technology licenses, alliances, JV(s), and international
distribution. M&A work included:
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Drove buy-side divestiture of software company ($20M), led deal to spinout of software product from consulting
company.
ENTERPRISE LAW GROUP, INC.
Menlo Park, CA
M&A Associate
1997-1999
Advised technology startup and emerging companies in areas of venture capital financing, M&A, technology licensing, and
general corporate law. Represented startups in 7 venture capital financings and 6 sell-side M&A deals. M&A work included:
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Drove sell-side acquisition of hardware company (<$25M), sole person sent to Ohio with client to close the
acquisition adverse to international law firm and investment bankers.
EDUCATION
COLUMBIA BUSINESS SCHOOL
UC BERKELEY, HAAS SCHOOL OF BUSINESS
MBA, Joint Degree, Executive Program, Dean’s List
New York, New York
Berkeley, CA
2009-2011
MCGEORGE SCHOOL OF LAW
JD, with Distinction, Dean’s List
1994-1997
Sacramento, CA
UNIVERSITY OF REDLANDS
BA, Philosophy and Political Science
1990-1994
Redlands, CA
ADDITIONAL
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Conversational German
California Attorney and UK Solicitor
Berkeley Angel Network member
See eisbachgroup.com and trevorcox.com for different publications, lectures and other information.
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