Advocacy Menu for Pediatricians - Dissemination
Healthcare Domain - Annual Work Plan
June 2012 – December 2012
Updated, Archived and Closed June 2013
COI Strategic Plan Goal(s) and Objective(s): 1,2,3
Action Plan Strategies: 2K, 3C, 3D, 3G, 4B, 4E
Healthcare Domain
Project description
and estimated
completion date
Describe your overall project and identify a timeline for completion of the project.
Identify avenues for disseminating the advocacy menu to physicians throughout the
county.
Lead person and
partners involved
Identify the lead person & any other major partners involved in completing the project.
Leads: Christine Wood, Jamie Moody, Deirdre Kleske
Other partners: Rady Children’s Hospital (Allison Spencer and Tanya Dansky), AAP
chapter 3 (Meredith Kennedy, Pradeep Giwani), SDCMS (James
Beaubeaux)
Level of COI Staff
Involvement and
support activities
Please check the option that most closely describes the required level of COI staff
support:
Minimal (e.g., domain partners primarily lead and conduct work)
Intermediate (e.g., administrative support, technical assistance, resources, etc.)
Significant (e.g., COI staff manage or are highly involved in project
implementation)
Please specify anticipated COI staff support activities: Placing advocacy menu on COI
website, copying menu, purchasing and helping with poster for event
Other domains
involved
Identify any other domains involved in the project.
Project activities and
estimated completion
date(s)
List the specific activities/tasks you will undertake to complete your project and list an
estimated completion date for each one.
Early Childcare & Schools & After-School Domains
1. Identify channels for disseminating the advocacy menu.
2. Schools Domain will provide needed support to engage interested physicians
and will follow up to the extent possible to determine how these physicians
ultimately participate. (ongoing)
Update 0613
Evaluation
Specify how you plan to measure your project’s success, including activities. In this
section refer to your project activities to organize your information.
1. Identify how many distribution avenues to health professionals we can create
2. Count how many Menus we distribute at the Annual Meeting
Overall: Count how many contacts schools have made with health professionals or
how many childcare distribution of letters giving resources we can identify
Updates
Provide an update on progress towards or completion of project activities and overall
project goal. Refer to your project activities to organize your update.
Update 6/13:
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The advocacy menu was linked on the local AAP chapter website.
All project activities have been completed.
Update 06/12:
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Materials shared at the Healthy Weight Collaborative Meeting in Denver in
May. Meeting attendees were given information regarding accessing these
materials via the website.
Advocacy menu used as a model by the Palm Beach County Health
Department, Florida, to develop their own physician advocacy menu.
Presentations made at one childcare center.
Links to the advocacy menu were publicized in the online and hard copy
versions of San Diego Physician Magazine.
Presented to the Rady Children’s Hospital Auxiliary with approx. 1400
members.
Distributed at the Nurse Practitioner's Childhood Obesity meeting in April.
Dr. Wood shared the link and information to the AAP Seattle. They will
likely use the Books and Website resources for their project.
Mentioned in an article written by Dr. Wood for the Spring 2012 issue of
California Pediatrician magazine.
Update 10/11:
All project activities in the original workplan have been completed.
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The advocacy menu was developed and details different avenues physicians
can take to advocate for childhood obesity prevention outside the walls of
their office.
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The menu, as well as other resources designed for doctors to use in their
childhood obesity prevention efforts, has been posted to the COI website.
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Menus were handed out in June to CPMG physicians.
New workplan activities are focusing on dissemination through schools,
newsletters, conferences, websites, pharmacies and provider offices. Potential
dissemination channels include Kaiser family practice physicians, UCSD Pediatric
Update 0613
and Family Practice residency programs, Sav-On pharmacies, CPMG, and connecting
with Jennie Huang’s HOPE project.
4/11 - New workplan
Barriers
Explain any difficulties/challenges to implementing your project. Be specific. If an
activity or the overall project was cancelled, explain the circumstances.
Promotion/ PR
opportunities
Identify any promotional or public relations opportunities you see might arise from the
project, or might assist the project.
Write article in SDCMS Physician publication. PR through Rady Children’s Hospital
publications that go to all their staff to engage all staff to look for advocacy
opportunities.
Desired recognition
Identify any specific recognition you would like to see either for the project or the
people involved in implementing the project.
5210 Campaign
Please describe how you have used the 5210 campaign as a part of workplan
activities (If you have not, please so indicate). If you have used the 5210
materials, please specify which materials, languages, target audience(s),
approximate # of people reached, geographic region(s), dates:
Update 6/12: Not to date
Do you plan to incorporate the 5210 campaign into workplan activities in the
future? If so, please describe:
Update 6/12: Plan to develop an advocacy menu targeted towards families that will
include 5210 messaging.
Update 0613