Marketing image rationale

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Brisbane is a beautiful city and it has a rich and exciting history. “The View from
Here” shows an important era in Brisbane’s history. It is an era which signifies
social advancement, historical advancement and population growth. This is an
important era and this exhibition gives us a unique insight into this important
time in our history. The photo which represents the exhibition should show not
only Brisbane’s history, but also its advancement from the home of convicts to
the home of families. I believe that my chosen picture represents this in a way
that no other photo can replicate, and for that reason I believe it is the best
choice for the brochure.
In the picture I have chosen, you can see the Windmill Tower, which is a heritage
listed tower and the oldest surviving building in Brisbane. The Windmill Tower
is an important part of Brisbane’s history as it illustrates various key phases. It
was built in colonial times in 1828 by convicts and has been used for a variety of
purposes. It was used to grind grains such as wheat and as a form of
punishments for convicts. It was later used as a signal station for shipping, the
Queensland Museum’s first home and the official time keeping device for the
settlement. It was also used for early television research and broadcasting. These
uses are an important part of Brisbane’s history as they show its growth and
development from a penal colony to the Brisbane we now know. The Windmill
Tower is unique to Brisbane and serves as an important landmark. It is one of
the last remaining landmarks which contain tangible evidence of key phases of
Brisbane’s history. This photograph flawlessly captures the picturesque qualities
of the Windmill Tower, as well as its historical importance. The windmill is an
important part of Brisbane’s history and a vital part of the exhibition ,and for
those reasons it should feature on the front of the brochure.
The picture also features two young children playing on the sidewalk,They are
both very young girls and they are dressed in clothing which dates back to the
early 1900s. They stand out in this picture, but they are not there by accident.
These children represent the evolution of Brisbane from a place of convicts to a
safe place to raise a family. The two children look happy and carefree as they
play together,.There is no obvious adult supervision and this shows that
Brisbane is a place where you can be confident in your child’s safety as they play,
even if you can’t see them. This shows a large social progression. This social
progression is an important part of Brisbane’s history and this is captured
impeccably in the photograph. However this was not all the photographer
wanted to show. He wanted to capture something else very important- the
contrast.
The young girls signify the future. They show Brisbane as a safe place to live and
represent Brisbane’s social progression while the Windmill signifies the past and
shows Brisbane’s historical progression. This contrast is also an important part
of this photo, and it too has been captured flawlessly.
“The View From Here” is an exhibition that features photographs that capture
the social and historical advancement of Brisbane. The photo I have chosen
faultlessly captures these advancements in a way that no other picture could.
reproduce. The use of the two young girls to represent social advancement and
The Old Windmill to represent historical advancement created an infallible
representation of the Brisbane of the past and the Brisbane of today.
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