UNITY
Md. Shafiul Azam Salman
Nature of Business:
As an Entrepreneur we have decided to establish a Plastic Recycling Plant as there only a few plants like this in
Bangladesh. The title of our business is “Green Plastics”. Scrap plastics are very much available in our country
and we need not to spend a lot of money to collect them. Only the local garbage collectors collect them and sell
and/or exchange them for some other product.
Location:
Address: Puran Dhaka
City: Dhaka
Country: Bangladesh
As most of our raw materials as in plastic scraps are sold in the Puran Dhaka area we decided to set our location
in Puran Dhaka. Lot of small plastic scraps dealers sell plastic scraps wholesale or retail. We can buy those
scrap plastics and because of close location our transportation cost will be reduced. Our office is situated at a
1100Sqft small single stored building.
Product Services:
Plastics are one of those products that we used for almost every daily works. But in Bangladesh there are very
few plastic recycling facilities. With a population of this huge plastic is very much available and we can find
them as a form of soft drinks bottles, bags, rappers, biscuit trays, pipes, sauce bottles and so many ways.
Recycled plastics will sort out according to types of plastic in a form of plastic sheets and blocks. Our main
focus will be producing clean, cost-efficient, recycled raw material for manufacturers of thermoform, laminate
and other high value-added products, thereby reducing costs and creating a clear pricing edge among their
competitors. Plastic bags and plastic sheets are now in high demand.
Important Features:
This plant is going to be one of the first plastic recycling plants in our country. With a population of this huge
plastic is very much available and we can find them as a form of soft drinks bottles, bags, rappers, biscuit trays,
pipes, sauce bottles and so many ways. Recycled plastics will sort out according to types of plastic in a form of
plastic sheets and blocks. Our main focus will be producing clean, cost-efficient, recycled raw material for
manufacturers of thermoform, laminate and other high value-added products, thereby reducing costs and
creating a clear pricing edge among their competitors. Plastic bags and plastic sheets are now in high demand.
And this demand is driven by continuously increasing promotional activities. As this is one of the few recycling
plants in Bangladesh so we are only focusing on plastic materials though there are hundred other wastes are
around.
SWOT Analysis:
It will be difficult for us to do SWOT analysis as we are just starting our business. Our weakness will be if our
quality is not as good as the other plastic manufacturing companies. Threat will be like any other company can
join the market and provide better products. Being a new company in the market it will be difficult for us to do
the forecasting such as: economic forecasting, customer forecasting, market environment forecasting, cost
forecasting etc. The SWOT analysis is given below:
Strength
 Available resources.
 Benefit for citizens.
 Cheap & available raw materials.
 It helps to protect our environment.
Weakness
 It’s not popular system, so there has a problem of unskilled employees.
 It’s not very profitable
Opportunities
 Can be a profitable company in market.
 Creates the opportunity for green job creation.
Threats
 Anyone can enter into the market.
 The company adds to the competitive rivalry for low cost plastic recycling sources.
 It can pay for larger supplies of plastics such as industrial plastic.
Invested Money:
Name
Position
Investing Money
Percentage
X
Chairman
4,50,000
30%
Y
Director
3,00,000
20%
Z
Director
3,00,000
20%
A
Manager
1,50,000
10%
Md. Shafiul Azam Salman
Manager
1,50,000
10%
B
Manager
1,50,000
10%
Total
15,00,000tk
100%
INVESTMENTS:
ASSET
Value
Machineries
8,00,000tk
Rent (Advance for 1year)
3,00,000tk
Tools
50,000tk
Furniture
20,000tk
Retention Money
3,30,000tk
Production Process
Production process of Plastic Recycling is followed by several steps. These steps are given bellow:

Step 1- Plastic Collection: For the recycling process first thing we need to do is collect plastics. Plastics
for recycling come from two sources: Post Consumer Plastics and Post Industrial Plastics. Post
Consumer Plastics are those plastics which have been already used by consumers. These types of
plastics can be found in the garbage. We have to collect them from the garbage collector and those
retails where they sell used plastic at a kilo based price. On the other hand Post Industrial Plastics are
those plastic which have been used by the industries. In that case we have to collect these used plastic
directly from the industries.

Step 2- Manual Sorting: There are different types of plastic which we can recycle. Such as plastics
used for soft drinks are different from the plastics which are used for plastic bags or boxes or sheets.
Plastics are called through different codes.

Step 3- Chipping: Each sorted stream of plastic is then sent separately to a chipper. This is a cylinder of
blades somewhat like an old-fashioned lawnmower in a vessel with a 10 mm grill floor. The blades cut
the material until it is small enough to fall through the grill.

Step 4- Washing: Whenever a cleaning operation is involved, it is to be ensured that the water or any
other cleaning material used should be discharged after ascertaining that the discharge does not contain
any objectionable substance. For drying, a suitably designed drier is used. Many industries situated
outside the metropolises, use open space for natural drying of the cleaned waste.

Step 5- Coloring: In the next operation the sized plastics waste is mixed with color master batch in
high-speed mixers and the output is ready for extrusion into pellets.

Step 6- Pelletizing: This is done by melting the chips and extruding them out first through a fine grill to
remove any solid dirt or metal particles that have made it through the treatment thus far and then
through a die of small holes. If the plastic was simply allowed to extrude from these holes it would
come out as spaghetti-like strings and quickly tangle together.
Manual
sorting
Pelletizing
Chipping
Coloring
Washing
Figure: Production Process of Plastic Recycle
Production Equipments

Plastic Color Mixer: RSM series rotation mixer suitable for powder, granule, solid plastic material and
color master batch mixing. This series is a kind of large plastic color mixer. It is better than the
traditional plastic color mixer in some defects. And also, it is characterized of large mixing capacity, low
energy consumption and high efficiency. It is widely used for plastic extrusion, injection processing.

Heavy Duty Granulator: The heavy duty granulators are used to crush plastic scraps on to granules.
They play an important role in recycling plastic wastes, defective goods and rejects and therefore can
increase the utilization ratio of plastic material.

Spiral Color Mixer: Spiral color mixer are used to mix granulated solid plastic raw material and master
batch. It is a large plastic material mixing equipment and has advantages of big capacity, low energy
consumption and high working efficiency. It is ideal auxiliary equipment for plastic extruding and
injecting processing production

Chipper: This is a cylinder of blades somewhat like an old-fashioned lawnmower in a vessel with a 10
mm grill floor. The blades cut the material until it is small enough to fall through the grill.

Pellet Machine: This pellet machine is use for the recycling scrap materials. It takes the advantages of
simple structure, easy operation, high capacity, low energy consumption, even granule-cutting, safety,
reliability,
Market Environment

Target Market: Our target market will be those companies which will produce plastic products. They
will buy the pellets or blocks from us and then shape in whatever form they want. For example: soft
drink producers will buy PET plastics from us and then they will shape it so that they can provide drinks
in it.

Business-to-Business Market: We will supply recycled plastics to those entire plastic product
producing industry. We will supply directly to industries. There will be not any type of retailer or
wholesaler to supply our product.
Our initial target market will be the plastic product producing industries around Dhaka.
We have identified a significant available market in the eastern part of UP. All of our initial marketing strategy
will be to secure contracts in that segment, and after reaching full planned capacity, look to grow in concert
with that segment and related markets. We see little need at present for further market research and
development, and will focus on continually updating our production technology in an effort to remain in the
forefront of our chosen marketplace.

Product/ service strategy
Some companies like the packaging companies require high quality and highly transparent PET bottles.
The companies which are producing mineral water will reject PET bottles with even a small impurity.
So we the Plastics provide high end PET flakes for the perfect packaging.
Plastics will apply recycling and extrusion technology managed by decades of industry specific
expertise to create a competitive advantage for its clients. These processes will produce clean, costefficient, recycled raw material for manufacturers of thermoform, laminate and other high value-added
products, and high strength packaging strapping for shippers of large products and pallets, thereby
reducing costs and creating a clear pricing edge among their competitors. Plastic bags and plastic sheets
are now in high demand. And this demand is driven by continuously increasing promotional activities.

Distribution strategy
Our distribution strategy is that we are interested in selling the product directly to them who are
interested to buy our products which mean industrial users. For example: PET bottles will be stored in
warehouse which is close to the facility itself. The sales people will directly contact to the companies
which require these bottles for packaging and look for the contracts.
Manufacturer
Industrial User
Pricing strategy
. The pricing strategy we will use is price skimming. As the price of recycled plastic is lower than the
price new manufactured plastics, in that case if we use price penetration then we might not be able to
achieve our target revenue. Moreover we are new in the market with fewer competition so we have
advantage of setting up a high price for our product. But the price is around $1100-2000/ton around the
world for new plastic pellets. But as we producing recycled plastic so we thought to set our price around
$900-$1500/ton (63900BDT- 106500BDT/ton) for different type of plastics.

Promotional Strategy
In promotional strategy we must choose some ways for the promotion of goods, services, companies, or
ideas so that our product can capture its target market. Without the promotional activities it’s totally
impossible to get the attention of our target customers. Sometimes only the promotional activities can
provide the success of a company. As our target market is industrials users so we have to be very
specific about our promotional activities. This strategy not only gives us our target market but also
provides us with what their desired product and helps us to maintain a strong relationship with them. For
the promotional activities we have choose different Medias such as:
 Business Magazines(Online)
 Direct
 Specialty Advertising
 Yellow Pages.
Our target is to sell 2- 3tons of plastics each month At. We are expecting to sell this much plastics each month.
Total Sales: 1,00,000*2.5ton = 2,50,000
Less: Expenses:
Salaries
40,000
Advertising
20,000
Raw Materials 80,000
Utility bill
30,000
Other Expense 30,000
Total:
2,00,000
____________________________________
Profit:
50,000
================================
Business plan, Market demand,Strategy,Operational and Financial Plan: Our target market will be those
companies which will produce plastic products. They will buy the pellets or blocks from us and then shape in
whatever form they want. For the promotional activities we have choose different Medias. Our distribution
strategy is that we are interested in selling the product directly to them who are interested to buy our products
which mean industrial users. we producing recycled plastic so we thought to set our price around
(1,00,000tk/ton).
Different from existing in the market:
Ans: this is one of the few recycling plants in Bangladesh so we are only focusing on plastic materials though
there are hundred other wastes are around.
Implementing Business:
Ans: We will collect consumer and industrially used plastic scraps and turn them into small pellets. Then we
will sell them to the plastic factories around Bangladesh.
Contributing in the national economy and employment:
Ans: As the costs of producing the products is low and plastic scraps are available in our country. It will cut our
expenses and gain our profits and contribute to the economy. By employing in our business, We will also create
Job opportunities for our society. Thus contribute in the employment generation.
Conclusion:
As we already know that plastic is one of the most necessary things that we used everyday life. The problem is
that plastics are harmful for human body as well as the environment. It does not decompose naturally rather it
gradually poisoned the soil and produces harmful chemicals. As we cannot throw it out from our life so all we
can do is recycle it and then reuse it over time. A plastic recycling plant gives us the opportunity to reduce the
use of new plastics. In every developed country and almost every developing country have plastic recycling
plants to reduce plastics from the environment. So, now it’s time that we establish a recycling plant in our own
country save our environment.
We certify that the information n this report is accurate and true.
Name:
Date: _________________________________________________________________________
This report is prepared for:
Shafayet Ullah
Lecturer
Department of Management.