YEAR 12 BUSINESS MANAGEMENT
UNIT:
Entrepreneurship (Business Development, Marketing, Management, Finance)
UNIT OVERVIEW:
This unit involves conducting research of a famous entrepreneur,
ASSESSMENT:
Multimodal (5-7 mins) – extended research response
UNIT DETAILS:
All three criteria are tested: Knowing and understanding business, Investigating business
issues, and Evaluating business decisions.
No
Learning Goal
Success Criteria/Activities
(I know I’ve got it when I can …)
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Define entrepreneurship
Refer to class notes and research notes for
a suitable definition.
Discuss the personal qualities generally
Research a number of entrepreneurs,
displayed by entrepreneurs.
finding the personal qualities they have in
Discuss business/management skills
common.
required to operate a business.
Mylonas text p103
Refer to class notes
Describe, compare and contrast the range Identify the main features of each
of business pathways taken by
pathway.
entrepreneurs.
Find the similarities and differences
between the pathways.
Mylonas text p125-130
Conduct research
Refer to class notes
Discuss reasons why businesses fail, and
Conduct research
factors that can lead to success.
Refer to class notes
Select an entrepreneur, conduct research Conduct research on a famous
to determine the personal qualities, and
entrepreneur. Identify the personal skills
business/management skills which
and qualities, and business skills that
allowed them to overcome adversity to
helped the business to succeed.
succeed. Highlight any business failures
and successes.
Analyse and evaluate the strategies used Why were these strategies important?
by the entrepreneur, according to
How did the strategies improve the
performance indicators including ethical, financial position of the business?
social and financial outcomes.
How did the strategies improve the lives
of groups in society?
Formulate recommendations that could
Suggest ways a business owner could
be offered to small business owners in
avoid the pitfalls associated with
general. Justify recommendations, using operating a business, and proactive steps
research-based evidence.
that could be taken to succeed. Use notes
gained from research to back up your
suggestions.