Term/Phrase: Advertorial
My Understanding: 1/ 2/ 3/ 4
Description: An advertisement section in a magazine that looks like an article or a feature
More Ideas:
It’s like an informercial on television that looks like
a documentary but is actually an ad.
Picture
Term/Phrase: feature
Description:
Picture
My Understanding: 1/ 2/ 3/ 4
the main article on the front page of a newspaper or the cover story in a magazine
More Ideas: The front page story, “most
important”
Term/Phrase: Column
My Understanding: 1/ 2/ 3/ 4
Description: an article in which a writer or columnist gives an opinion on a topic
Picture
More Ideas:
Opinion article.
Term/Phrase: Classified Ads
My Understanding: 1/ 2/ 3/ 4
Description: categories of products or services. Short direct text ads which clearly indicate what is being
advertised, the price, where and how the advertiser can be contacted
Picture
More Ideas:
Short ads.
Term/Phrase: Advertisement
Description: The promotion of a product or service
Picture
My Understanding: 1/ 2/ 3/ 4
More Ideas:
Promoting a business.
Term/Phrase: Editorial
My Understanding: 1/ 2/ 3/ 4
Description: an article expressing a newspaper or magazine owners or editors position on an issue
Picture
More Ideas:
Article written by the editor of the paper, of their
opinion.
Term/Phrase: Layout Editor
My Understanding: 1/ 2/ 3/ 4
Description: The person who begins the layout plan, considering things like placement and amount of
space allotted to news and advertising copy, graphics, photos, and symbols.
Picture
More Ideas
Placement refers to whether an item
appears on first page, later on, etc. This
either gives it more or less prominence.
Term/Phrase: Managing Editor
My Understanding: 1/ 2/ 3/ 4
Description: The person who co-ordinates all news departments by collecting all copy and ensuring that
all instructions for printer or typist are clear and consistent. The person who meets and consults with
the staff to make a plan.
More Ideas
They are the top editor – In this picture, Adam is
overseeing the work of the other editors so he is
the managing editor.
Picture
Term/Phrase: Media Relations
My Understanding: 1/ 2/ 3/ 4
Description: A function of public relations that involves dealing with the communications media in
seeking publicity for, or responding to media interest in, an organization.
More Ideas
Alex is the media relations manager for Encana
Corp. He is phoning CTV to give a statement about
the new plant opening to happen next week.
Instead of calling them, he could email a
statement or he could call a press conference and
invite all the media to attend.
We expect that Alex’s message will be spun.
Picture
Term/Phrase: Public Relations
My Understanding: 1/ 2/ 3/ 4
Description: The actions of a corporation, store, government, individual, etc., in promoting goodwill
between itself and the public, the community, employees, customers, etc. The art, technique or
profession of promoting such goodwill.
Picture
More Ideas
-includes giveaways of products, barbeques,
sponsorships as well as media relations
Term/Phrase: News Bureau
My Understanding: 1/ 2/ 3/ 4
Description: An office that a news company has in another part of the world.
Picture
More Ideas
TED video – said that there are fewer
foreign news bureaus than ever
Term/Phrase: Wire Service
My Understanding: 1/ 2/ 3/ 4
Description: Services that provide news from around the world to publications that subscribe for a fee
(e.g. Associated Press, Canadian Press, Reuters, and United Press International). Co-operatives that
share news stories among members (e.g. Canadian Press).
Picture
replace
More Ideas
Term/Phrase: Credibility
Description: believability of the writer or publication
Picture
My Understanding: 1/ 2/ 3/ 4
More Ideas
AS you get to know the values behind a publication
(politics, etc), you can decide how credible the
content is.
Term/Phrase: Conflict of interest
My Understanding: 1/ 2/ 3/ 4
Description: the conflict that is created when a writer allows personal interests (friendship,
family, business connections, etc.) to influence the outcome of the story
Picture
More Ideas
If the writer of this article is Picard’s
brother, then he would be at a conflict of
interest writing this article.
Term/Phrase: Ethnocentrism
My Understanding: 1/ 2/ 3/ 4
Description: characterized by or based on the attitude that one's own group is superior
Picture – the map that we saw on the TED video
that was distorted - - North America was huge.
India hardly existed.
More Ideas
Ethnocentrism means thinking that the values of
your own ethnic group are the only values or the
best values.
This can lead to bias.
Term/Phrase: Objectivity
My Understanding: 1/ 2/ 3/ 4
Description: expressing or dealing with facts or conditions as perceived without distortion by
personal feelings, prejudices, or interpretations
Picture
More Ideas

This article is about the facts of the game
Term/Phrase: Off the Record
My Understanding: 1/ 2/ 3/ 4
Description: something a source does not want repeated in a news story
Picture
More Ideas

The source may tell a reporter something
that adds background out that they don’t
want printed
Term/Phrase: Libel
My Understanding: 1/ 2/ 3/ 4
Description: publishing in print (or other media) false information that identifies and defames an
individual
Picture
More Ideas

Putting someone in a bad light using
untrue information
Here!!
Term/Phrase: Hard News Story
My Understanding: 1/ 2/ 3/ 4
Description: Factual accounts of important events, usually appearing first in a newspaper.
Picture
More Ideas
It’s the big story that appears first in the
newspaper.
Written in inverted pyramid style. It’s about an
event.
Term/Phrase: Human Interest Story
My Understanding: 1/ 2/ 3/ 4
Description: A story that focuses on the human side of news and often appeals to the readers ‘emotion.
Picture
More Ideas
It focuses more on the emotions and how the
reader sees it.
Term/Phrase: Soft News Story
My Understanding: 1/ 2/ 3/ 4
Description: Stories that are interesting but less important than hard news, focusing on people as well
as facts and information and including interviews, reviews, articles, and editorials.
Picture
More Ideas
Less important stories that are in the middle of
the newspaper.
Term/Phrase: Trend Story
My Understanding: 1/ 2/ 3/ 4
Description: A feature story that focuses on the current fads, directions, tendencies, and inclinations of
society.
Picture
More Ideas
Stories that focus more on society.
Term/Phrase: Editor
Description: The person who edits a story by revising and posting.
Picture
My Understanding: 1/ 2/ 3/ 4
More Ideas
A person who edits the articles before it goes in
the newspaper.
Term/Phrase: Gatekeeper (Editor)
My Understanding: 1/ 2/ 3/ 4
Description: People who determine what will be printed, broadcast, produced, or consumed in the mass
media.
Picture
More Ideas
People who decide what is going to be printed in
the newspaper.
Very powerful position.
Term/Phrase Spin
My Understanding: 1/ 2/ 3/ 4
Description hidden slant of a press source, which usually casts the client in a positive light
More Ideas
Spin is put out by public relations people who
work for such organizations as political parties, big
corporations, etc.
Term/Phrase News release
My Understanding: 1/ 2/ 3/ 4
Description News release is a written or recorded communication directed at members of the news
media for the purpose of announcing something supposedly newsworthy
More Ideas
A news release is put out by the public relations
people for a company or political party. It will
contain spin.
Term/Phrase Jargon
My Understanding: 1/ 2/ 3/ 4
Description any overly obscure, technical, or bureaucratic words that would not be used in everyday
language
More Ideas
Eg. From left - red seal, sub trade - - you wouldn’t
know these words if you knew nothing about
apprenticeship
Term/Phrase Journalese
My Understanding: 1/ 2/ 3/ 4
Description A type of jargon used by newspaper writers
language used by journalist that would never be used in everyday speech
Picture of a headline with jargon
More Ideas
Kicker, spin, dateline, jumpline,
Term/Phrase Newspeak
Description language that distorts, confuses, or hides reality
My Understanding: 1/ 2/ 3/ 4
More Ideas
Here, the quote could have just said “The noise
made it hard for people to hear.” - - the way it is
said would confuse the reader and maybe cover
up something that the source doesn’t want to say.
Term/Phrase Bias
Description a position that is partial or slanted
My Understanding: 1/ 2/ 3/ 4
More Ideas
In other words, the Leafs lost but the article is still
going to talk about how wonderful they played
because the writer loves the Leafs.
Term/Phrase : Canadian press
My Understanding: 1/ 2/ 3/ 4
Description: national news agency set up by the newspapers of Canada to exchange news among
themselves and with international agencies
More Ideas
Article should say CP at the beginning.
Term/Phrase : Facts sheet
My Understanding: 1/ 2/ 3/ 4
Description: a page of significant information put together by public relations to help news media in a
special event
More Ideas
Information is put out by the govt of Sask. For
example, the Ministry of Education may send a
fact sheet to the Star Phoenix about the new
marking system in SK.
Term/Phrase : Fact
My Understanding: 1/ 2/ 3/ 4
Description: something that can be shown to be true, to exist, or to have happened
Picture
More Ideas
e.g Wolves are predators.
Term/Phrase :Opinion
My Understanding: 1/ 2/ 3/ 4
Description: the view somebody takes about an issue, especially when it is based solely on personal
judgment
More Ideas
Darby is saying that he likes to work out
(fact)
Dylan is saying that working out is stupid
(opinion)
(