MEF GEN14 Proof of Concept Showcase
August 2014
1 Introduction ........................................................................................................................................................................ 2
2 Proof of Concept Showcase ................................................................................................................................................ 2
3 Showcase Objectives ........................................................................................................................................................... 2
3.1
Showcase Topic Suggestions ...................................................................................................................................... 2
4 Showcase Format & Location .............................................................................................................................................. 3
4.1
Notes and Guidelines ................................................................................................................................................. 3
5 Support and Marketing ....................................................................................................................................................... 3
6 Costs .................................................................................................................................................................................... 4
7 Contract .............................................................................................................................................................................. 4
8 Timelines and Submissions ................................................................................................................................................. 4
9 Proposal Selection ............................................................................................................................................................... 4
10 Proposal Submission ........................................................................................................................................................... 4
10.1
Submitter’s Information ............................................................................................................................................. 4
10.2
Proposed Showcase Objective ................................................................................................................................... 4
10.3
Proof of Concept ........................................................................................................................................................ 4
10.4
Relationship to the MEF, CEF ..................................................................................................................................... 5
10.5
Description of the Proof of Concept Showcase Interactive Presentation .................................................................. 5
10.6
Proposal Pre-requisites .............................................................................................................................................. 5
10.7
On-Site Equipment ..................................................................................................................................................... 5
10.8
Agreement .................................................................................................................................................................. 5
11 Proof of Concepts Contact List ............................................................................................................................................ 6
12 Participants Benefits Summary ........................................................................................................................................... 6
Call for Proposal and Submission Form Page 1 of 6

MEF GEN14 Proof of Concept Showcase
August 2014
This is the Call for Proposals to be a participant in the "Proof of Concept Showcase" to be held as part of MEF GEN14 event,
18-19 November 2014, Washington, DC at the Gaylord National. This is a follow up to the call for interest in the project which confirmed that there is a strong desire to use the event to showcase innovation and leadership in Carrier Ethernet and its surrounding technologies. The MEF has now formally approved the project and has retained the services of wellknown MEF member company, EANTC to manage all aspects of the project.
GEN14 is focused on defining the future of network-enabled cloud, data, and mobile services powered by the convergence of Carrier Ethernet 2.0, SDN, and virtualization technologies. The centerpiece of the GEN14 Exhibition area is the Proof of
Concept Showcase, which will provide an opportunity for service providers and network technology providers to spotlight innovations that promise to reshape the services & technology landscape.
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Team approaches are encouraged: service providers and network technology providers coming together to showcase the results that can be achieved when the innovators in our industry collaborate.
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Participation will be limited to a maximum of 4 demonstrations involving partnering groups or individual companies. Submissions will be assessed by a small panel, and the top 4 submissions will be selected.
 Cost for participation will be on a cost-recovery basis. See the Cost section below for more information.
3
The Showcase is an opportunity:
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To provide a preview of the future of global networking as it impacts a target audience of 1,500 attendees at
GEN14. This includes professionals from retail, wholesale, mobile service providers; data center providers; cloud service providers; enterprises, government institutions, utilities, network solutions vendors, the press, investors, and analyst firms, and other companies.
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To raise awareness and educate the Business and Government communities about existing state-of the-art
Ethernet services.
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To show to your market leadership in network connectivity and value-added services in all forms, today and tomorrow, during and after the event.
3.1
Showcase Topic Suggestions
The following are just a few of many possible ideas.
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Automated end-to-end service delivery over physical and virtual networks.
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Ethernet Access services delivered and managed across multiple service provider domains monitored by vNID functionality, etc.
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Interactive, live demonstrations of Ethernet services utilizing NFV elements and/or SDN management, with connections to remote labs and live sites.
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Demonstrations of new MEF NaaS (Network as a Service) characteristics of agile, assured, and orchestrated services.
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Demonstrations that combine new dynamic, bandwidth-on-demand or performance-on-demand services with cloud-based applications.
 Other Ideas that show collaboration, partnership, and innovation that will support the focus of GEN14.
Call for Proposal and Submission Form Page 2 of 6

MEF GEN14 Proof of Concept Showcase
August 2014
The showcases will be in the form of 20 minute slots during the lunchtime and cocktail exhibition times.
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About 7 hours of main screen time will be divided among participants.
The showcases will largely consist of live remote demonstrations with on-site presentations.
The center of the exhibition floor will be the focus and presentation points for the GEN14 showcases with network connection to live working networks, labs and demonstration areas within the partner locations. Each participant will also have an additional counter when not presenting on the main screen.
4.1
Notes and Guidelines
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The goal is that on-site labs or costly equipment transportation or staging should not be necessary to execute the showcase.
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Each showcase will have a presenter, possibly in dialog with a streamed partner at a remote lab or other remote location.
 The MEF will make available HD cameras and network connections to link to remote lab areas and remote interviews.
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The additional counter space shown in the above diagrams feature a large flat screen monitor, graphics display area, power, and secure storage. This is exclusively available to Showcase participants
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This will be a showcase for innovation, not for canned presentations or competitive product pitches.
 Partnerships among services providers, enterprises, government organizations, cloud providers, co-location organizations, equipment manufacturers, test equipment companies, software or systems integrators are preferred.
MEF Support will be provided via EANTC with additional marketing support by the MEF
 EANTC will provide all pre-event technical support and guidance, onsite logistics and technical support
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EANTC will provide graphic support to create consistent demonstration presentations.
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EANTC will provide special Proof of Concept pre-event and on-site support staff to handle logistics, etc.
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MEF/EANTC will assist with an after-the-event write up on what was presented for web sites, media and articles.
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GEN14 web site will include a Showcase page to exclusively highlighting participating vendors
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MEF/EANTC will facilitate briefings with GEN14 media partners for potential articles.
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MEF will provide and distribute a press release highlighting participant contribution to the event
Call for Proposal and Submission Form Page 3 of 6

MEF GEN14 Proof of Concept Showcase
August 2014

The cost for sponsor participation is solely to recover the costs of construction of the showcase area, a large screen theater area, satellite A/V, supporting logistics, retention of EANTC as management and technical support, Internet connections, and other showcase-related items.
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The cost will be $10,000 per participating group or individual organization. There is no additional sponsor fee required, but a minimum of Bronze Level sponsorship of GEN14 is needed. It is not anticipated that any Enterprises or service providers participating would be required to contribute
 The MEF will subsidize the remaining costs of the Showcase and management support
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A formal agreement to participate is required (see separate document)
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The Showcase will be part of the MEF GEN14 exhibition area. Therefore in compliance with the hotel exhibition space requirements the agreement will include the standard clauses required for participants of the event.
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Submissions Now Open
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Submissions will close: Sept 5 th .Early submissions are encouraged
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Selection of participants will be confirmed by Sept 12 th
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Completed Storyboard of showcases Early October
 Proposals will be considered by the MEF and successful candidates will be notified as soon as possible.
Please complete and return this complete document to mark@metroethernetforum.org
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10.1
Submitter’s Information
Enter Company name, submitter’s name, position, email, and phone contact.
If appropriate, also enter similar details for all partnering organizations involved in the showcase
10.2
Proposed Showcase Objective
Enter the objective of the showcase. Identify the GEN14 attendee audiences to whom the showcase will be relevant.
What are the business, operational or technical points that the showcase will demonstrate?
10.3
Proof of Concept
Call for Proposal and Submission Form Page 4 of 6

MEF GEN14 Proof of Concept Showcase August 2014
In terms of a Proof pf Concept, what are the innovations in technology, (CE 2.0, SDN, NFV, new high speed technology, orchestration or management, network integration, cloud services, etc.) that are being demonstrated.
10.4
Relationship to the MEF, CEF
State how the showcase relates to the themes of GEN14
10.5
Description of the Proof of Concept Showcase Interactive Presentation
Describe the nature of the showcase in terms of on-site presentations, connectivity requirements to remote sites and remote presenters etc. Pure non-interactive presentations will not be considered Describe what the viewer will experience.
If useful include a network diagram. The goal is for each showcase to be presented during a 15-20 minute timeline with follow up on adjacent booths that are part of the showcase space.
10.6
Proposal Pre-requisites
What special technical requirements do you the proposer require? Some of these are listed in sections 4 and 5 above but should be specifically indicated here. Examples might be 100 Mbps Carrier Ethernet feed, support for HD skype connection to a remote site, connection to another GEN 14 booth, etc.
10.7
On-Site Equipment
The intention is to avoid shipment and set up of on-site equipment where possibly. Do you have any specific requirements in this area.
10.8
Agreement
If this proposal is accepted, we hereby agree to and will sign the terms of the Proof on Concept Participation Agreement
Name
Title
Signature
Company
Date
Call for Proposal and Submission Form Page 5 of 6

MEF GEN14 Proof of Concept Showcase
Proof on Concept Showcase Mark Fishburn | mark@metroethernetforum.org
MEF GEN14 Stan Hubbard | stan@metroethernetforum.org
EANTC
EANTC
Carsten Rosenhoevel | cross@eantc.de
Jambi Ganbar | ganbar@eantc.de
Participant Privileges in addition to sponsor packages
Elite status as market leader and innovator
Center stage promotion and the MEF GEN14 exhibition
Promotion before during and after GEN14
Highlight write up on MEF GEN14 and MEF public web sites for 12 months
Media partner briefings and article placement as appropriate
MEF press release featuring participants
Marketing and technical support before and during the event
Large screen presentation theater at prim exhibit times
Stand-alone mini booth with display, power for post-demonstration discussions
Participants meeting area.
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August 2014
Call for Proposal and Submission Form Page 6 of 6