CLUSTER
Business and Marketing
COURSE
Communications for the Global Economy
WVEIS CODE
BM0451
Course Description:
The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical
Education/Business and Marketing concentration. Incorporated into this course are elements of introductory
communications knowledge and skills necessary for a career in the business and marketing field. This course is
recommended as an Elective in the Marketing Management, Business Finance, General Management, High
School of Business and Entrepreneurship concentrations.
SKILL SETS
Employment Opportunities
Ethical, Social and Cultural Behavior
Written, Spoken and Interpersonal Communications
Technology Communications
Entrepreneurial Opportunities
1
Communications for the Global Economy
Skill Set
Knowledge Objectives
WVEIS 0451
Employment Opportunities
Students will demonstrate knowledge of
0451.1
 career opportunities in global communications.
Performance Objectives Students will
0451.2
0451.3
0451.4
0451.5
0451.6
0451.7
0451.8
Skill Set
Knowledge Objectives
0451.9
Performance Objectives
0451.10
0451.11
0451.12
0451.13
0451.14
0451.15
0451.16
0451.17
0451.18
0451.19
0451.20
Skill Set
Knowledge Objectives
0451.21
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research educational requirements of a communication professional.
examine laws associated with international employment.
determine issues and trends in global communication businesses.
determine employers’ expectations in a global communication business.
identify the work ethics in different cultures and societies.
identify credentials needed for global communication employment.
identify employment barriers as a consequence of cultural differences.
Ethical, Social and Cultural Behavior
Students will demonstrate knowledge of
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communication skills fostering ethical interactions.
basic social and cultural communication skills in both personal and
professional settings.
Students will
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assess the impact of unethical practices in global marketing.
compare differences in ethical behaviors in various cultures.
demonstrate an appropriate work ethic in a business environment.
identify the titles and divisions associated with introductions of a diverse group
of business personnel.
 assess how the communication process varies culturally.
 identify examples of communication challenges based on cultural differences.
 determine social risks that arise from cultural differences.
 demonstrate use of appropriate manners and etiquette when communicating
with people of diverse cultures.
 exhibit a sensitivity for and awareness of cultural diversity.
 analyze various personality types.
 identify various types of discrimination and the impact on interpersonal
relationships.
Written, Spoken and Interpersonal Communications
Students will demonstrate knowledge of

clear, concise, correct and courteous communications on both a personal and
professional level.
2
Performance Objectives
0451.22
0451.23
0451.24
0451.25
0451.26
0451.27
0451.28
0451.29
0451.30
Skill Set
Knowledge Objectives
Students will

communicate effectively with people of various cultural, ethnic and racial
backgrounds by using culturally sensitive language.
 explain how nonverbal messages have different meanings in various cultures.
 determine regional and cultural differences in verbal communication.
 prepare business presentations which cross all language barriers.
 identify cultural barriers to listening.
 use acceptable standards for grammar, punctuation and word and number
usage.
 review coherent business messages using sensitivity to language bias. (e.g.,
cultural differences)
 prepare personal notes to business colleagues in special circumstances. (e.g.,
congratulations, sympathy, etc.)
 select reading materials (global trade magazines, periodicals and publications)
which exhibit clear, concise, correct and courteous communications.
Technology Communications
Students will demonstrate knowledge of
0451.31
 concepts, strategies and systems to convey ideas and information.
Performance Objectives Students will
0451.32
0451.33
0451.34
0451.35
0451.36
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identify sources of communication technology used in a global market.
determine cultural factors which influence technology usage.
explain how communication strategies are incorporated in a global economy.
research challenges to global communication systems.
examine laws and regulations associated with global communication
technology.
0451.37
 determine how communication processes of different countries influence the
quality of information.
0451.38
 use communication technology systems effectively. (e.g., e-mail, faxes, voice
mail, cell phones, etc.)
Skill Set
Entrepreneurial Opportunities
Knowledge Objectives
Students will demonstrate knowledge of
0451.39
 business ownership and entrepreneurial opportunities.
Performance Objectives Students will
0451.40
0451.41
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0451.42
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0451.43
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research various forms of business ownership.
determine social and cultural influences on the forms of business ownership in
different countries.
examine licensing and franchising requirements for international business
activities.
determine strategies to protect intellectual property. (e.g., copyrights,
trademarks and patents)
3