ASSOCIATE MEDIA DIRECTOR
Job Description
Broad Function
Responsible for all media activities on a group of accounts; develops the media plan;
selects media to achieve a given sales objective within a predetermined budget;
supervises others; has professional and client contact.
Principal Responsibilities

Works with account teams to develop media strategy briefs.

Learns all phases of the clients’ marketing objectives.

Prepared and presents media plans, as needed, including objectives, strategy,
rationale, and all backup materials.

Supervises the execution of media plans, including preparation of media budgets,
schedules of insertions, contracts, and supporting materials.

Prepares media authorizations per approved plans/project requests.

Prepares buy releases upon client authorizations.

Prepares budget recaps for clients.

Trains and supervises buyers and planners in all media (network and spot TV/R;
consumer and trade magazines; newspapers; outdoor; direct marketing; etc.)

Monitors broadcast buyers during the negotiations process and checks final buys for
adherence to guidelines.

Participates in new business project assignments.

Assists accounting department in reconciling variances and assuring proper payments.

Acts as primary negotiator and coordinator with sales representatives for
merchandising assistance, readership study results, and other miscellaneous activities.

Maintains close contact with all media representatives seeking ways to better
communicate with buying influence and seeking detailed information on market
conditions.

Attends outside representations by the media for the purpose of evaluating new
information/services and to maintain good rapport with sales representatives;
maintains a high professional profile.

Actively solicits information relative to accounts which are, or could be, considering
an agency change.
Measure of Accountability

Periodic meetings between account supervisors and clients reveal no significant
media-related problems.

Relationships with account teams are harmonious and productive.

Outside suppliers, particularly media representatives, speak favorably of the Media
Department to our clients and prospective clients.

Proof of advertising performance is reflected in accountability reports submitted by
various media for clients’ campaigns.

Clients are making progress toward the achievement of their objectives and recognize
media’s contribution to their overall plans.
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AssocMD1.doc
ASSOCIATE MEDIA DIRECTOR
Job Description
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