Click on each region Back to the beginning MAT Q3 2013 | SUMMARY ASIA #HighIncomeWarning Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is seen in Korea, Thailand, Philippines and Saudi Arabia. #HealthyBeverages Functional drinks, RTD tea, 100% Fruit Juice, Sports Drink, Bird Nest…you name it. All healthy beverages with strong growth in the region. #NearbyOffline outlets outgrow Hypermarkets. Minimarkets and Convenience stores are the emerging channels (Vietnam, Thailand, Taiwan, Korea) % Value Change FMCG – MAT Q3 2013 vs. Year ago China India FMCG Total 8,8% 4,0% Food 8,0% 0,9% Beverages 12,1% 7,3% Dairy Products 11,5% 10,4% Home Care 8,5% 11,1% Personal Care 7,7% 6,5% Growth ≤ -0.5% -0.5% < Growth ≤ 5% Indonesia 16,0% 11,0% 21,0% 19,0% 14,0% 23,0% Korea Malaysia Philippines Saudi Thailand Taiwan Vietnam 3,7% 3,2% 1,1% 5% 10,2% 7,4% 10,9% 5,3% 3,3% -1,1% 5% 9,2% 10,3% 3,3% 0,3% 3,4% 3,0% 5% 18,5% 7,6% 13,3% -2,8% 3,0% 0,3% 3% 5,9% 7,9% 13,3% -1,6% 1,7% 4,5% 9% 9,8% 0,0% 9,6% 6,9% 3,9% 2,6% 5% 12,7% 7,6% 17,0% Growth > 5% Back to the beginning ASIA IN 10 CLICKS Click on each country to display or hide Insights #GrowthSlowdown Downward market with frequency & price drop. #ShrinkingHighIncome High income group is cutting their spending dramatically. #OnlineOrNearbyOffline Along with sustainable online growth, nearby offline channels such as supermarket & CVS & drugstore outgrow #SlowGDP Q3 GDP performed under par, even previous strong hypermarket. restaurant sector is showing lukewarm performance, possibly affected by the tainted cooking oil incident. #GoodSport Sports drink market is seeing light again since the mid2011 plasticizer debacle, much thanks to the increasing sport population in Taiwan. #Have a cuppa Instant coffee growing steadily, thanks to strong performance from Costco. #HomeCleanHome Household care products such as fabcons, bleaches, and scouring pads on an uptrend. Are households giving more importance to home care? #SnackingTime Cookies, wafers and cup cakes aggressively grew versus last year. #Sari-Sari Strong Despite expansion efforts of key retailers, nearly half of FMCG categories are still sourced from traditional trade. #Slowdown FMCG growth continues to slowdown over the years which is evident across all the sectors and especially dairy and food. #Drivers Even though slowdown was observed across all the SEC'S, it is predominantly driven by affluent class. #Fastest growing category Air Freshner and Condensed Milk are the categories with growing volumes. #InflationSlowsDown Indonesia’s Inflation Slows to 8.4% in September, as pressure eased on prices for food, transportation, CHINA communications and financial services after the Idul Fitri. #StayAwake RTD Coffee is the new hero in Beverages market. Growth is increasing significantly in both consumption and buyer base. INDIA #ConvenientLife Indonesian Household is showing interest in Cup Noodle category. The buyer base is doubled versus last year. VIETNAM #Stabilization FMCG Value growth at 7.1%, first quarter since Q2 2012 not experiencing a slower pace. #TopRetailer Sun-Art Group is the only key player to have seen significant growth this quarter reaching a share high of 8.3%. #PopCategory Functional drinks keep recruiting shoppers and enlarging basket size. #HighInflation has reached almost 7% in the latest month. #FMCG_slowdown continues in Q3 2013 driven by Packaged Foods & Personal Care. #Small towns & Rural -earlier the growth engines- have also slowed #GrowthUncertainty Though FMCG picks up slightly in recent down in terms of FMCG purchase. months thanks to improved economic situation, market growth slowdown hasn’t bottomed out in the long run. #Hyper-SupermarketSlackens Growth slows to 1-digit for the first time ever as fewer shoppers switch to Hyper-Supermarkets and some even switch back. #EmergingChannels: Minimarkets and Convenience Stores are #FrequentShoppers Urban Thai households´ Shopping Frequency booming in the current years, reaching 1/5 of urban shoppers. continue to rise with CVS and PVS increasing faster than other channels as Hypermarkets lose share. #BeveragingTheWay Beverage is growing strongly driven by a variety of categories such as RTD Tea, Sterilized Milk, Carbonated Soft Drinks and 100% Juice. #DecliningTrend Pure Soluble Coffee and Coffee Creamer continued to witness decline dueare to increasing, switching trend to 3in1. #DairyIsImportant Dairy prices but consumers are strong supporter of the dairy sector! #RememberMe Shoppers need to be reminded of the yummy peanut butter sandwich! SOUTH KOREA #HealthierRayaDrinks? Not only applies to CSD & Isotonic Drinks during the festive season but seeing more households leaning towards healthier RTD Tea as festive alternative? TAIWAN THAILAND SAUDI ARABIA PHILIPPINES MALAYSIA By clicking on the country insights will display. Click again to hide. Details per country: click here INDONESIA ID China IN KR MY PH KSA TW TH Back Homepage BASKET TRENDS – %Value Change MAT Q3´13 vs. YA 17% 8.8% 8.0% 12.1% 11.5% 8.5% 7.7% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 22% 1% Back to Summary Asia MAT Q3.12 MAT Q3.11 17% 17% 22% 1% 22% 1% 19% 19% VN 19% 22% 21% 22% 20% 20% 20% Hypermarket %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL MAT Data MAT Q4´12 vs year ago Total Low Income Middle Income High Income Growth ≤ -0.5% 12,5% -3,1% 8,5% 34,5% MAT Q1´13 vs year ago 10,7% 4,1% 6,6% 27,6% MAT Q2´13 vs year ago 9,4% 7,2% 5,9% 22,1% -0.5% < Growth ≤ 5% MAT Q3´13 vs year ago 8,8% 8,0% 6,2% 18,9% Growth > 5% Work unit/ Gift / Supermarket/ Free sample CVS Grocery Wholesales Others TOP 10 RECRUITERS IN CHINA (by penetration points growth) Rank 2013 Categories Additional Penetration points 1 FUNCTION DRINK 5,0 2 CEREALS 2,2 3 COFFEE 2,1 4 SANITARY PROTECTION 1,6 5 QUICK SOUP 1,2 6 FROZEN FOOD 0,9 7 SOFT CAKE 0,8 8 RTD TEA 0 0,7 9 TEA 0,7 10 BISCUIT 0,7 Source: MAT Q313 vs YA Category Penetration% CN IN Indonesia KR MY PH KSA Back Homepage BASKET TRENDS – %Value Change MAT Q3.13 vs. YA TW TH MAT Q3.13 VN Back to Summary Asia MAT Q3.12 1% 8% 2% 16.2% 10.8% 20.8% 18.6% 14.1% 22.9% FMCG Total Food Beverages Dairy Products Home Care Personal Care 1% 8%2% 16% 16% Traditional Trade %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL Total Low Income Middle Income High Income Growth ≤ -0.5% MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago 17% 29% 19% 10% 19% 27% 21% 13% -0.5% < Growth ≤ 5% 16% 20% 18% 13% Growth > 5% Minimarket Supermarket Hypermarket Others TOP 10 RECRUITERS IN INDONESIA (by penetration points growth) Categories Additional Penetration points 1 SOFT DRINK 13.2 2 CANNED FOOD 13.1 3 FACIAL TISSUE 13 4 READY TO DRINK COFFEE 10.5 5 CULTURED MILK 9.9 6 COCONUT MILK 9 7 ISOTONIC 7.4 8 SHOWER GEL 7.4 9 CHEESE 7.2 10 MALTED/CHOCOLATE DRINK 7.1 Rank 2013 MAT Data 74% 74% 0 Source: MAT Q313 vs YA Category Penetration% CN ID India KR MY PH KSA TW TH Back Homepage BASKET TRENDS – %Value Change MAT Q3´13 vs. YA 2.9% -0.2% 5.3% 11.8% 10.0% 5.1% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 17% 1%1% 3% %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago Total Low Income Middle Income High Income Growth ≤ -0.5% 7,4% 7,6% 7,5% 7,1% 6,7% 6,7% 7,4% 6,2% 4,0% 3,9% 3,8% 4,4% -0.5% < Growth ≤ 5% 2,9% 2,8% 2,8% 3,0% Growth > 5% MAT Q3.11 17% 1% 1% 3% 76% 77% Kirana/Paan-Beedi (Traditional) MAT Data Back to Summary Asia MAT Q3.12 15% 1% 1% 3% VN Supermarkets Chemist 75% Network Marketing Others TOP 10 RECRUITERS IN INDIA (by penetration points growth) Categories Additional Penetration points 1 INSECTICIDES 2.1% 2 NOODLES/VERMICELLI 0.8% 3 Rank 2013 FLOOR CLEANER 0.7% 4 SAUCE/KETCHUP 0.6% 5 SANITARY PRODUCTS 0.6% 6 METAL SCOURERS 0.5% 7 WASHING POWDER/L 0.1% 8 OIL/GHEE/VANASPA 0.020% 0 Source: MAT Q313 vs YA Category Penetration% CN ID IN MY South Korea PH KSA Back Homepage BASKET TRENDS – %Value Change MAT Q3´13 vs. YA 3.7% 5.3% 0.3% -2.8% -1.6% 6.9% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Data MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago Total Low Income Middle Income High Income Growth ≤ -0.5% 7,3% 6,9% 8,8% 4,8% 6,1% 6,7% 6,7% 2,0% 4,2% 5,3% 4,4% -0,4% -0.5% < Growth ≤ 5% 3,7% 5,0% 4,7% -3,3% Growth > 5% VN Back to Summary Asia MAT Q3.13 MAT Q3.12 1% 4%3% 1% 4%3% 6% 6% 31% 8% MAT Q3.11 33% 7% 1% 5%3% 7% 31% 6% 22% 22% 22% Hypermarket Supermarket %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL TW TH Internet Mall Door to door M&Ps Department Store Traditional TOP 10 FMCG BRANDS IN SOUTH KOREA (by consumer reach points) Rank 2013 Categories Additional Penetration points 1 Wet tissue 5.5 2 Body cleanser 5.1 3 Seasoning 4.4 4 Lotion 4.2 5 Cooking oil 3.9 6 Cheese 3.8 7 Essence 3.7 8 Vinegar 3.4 0 9 Mouth w ash 10 Body moisturizer Source: MAT Q313 vs YA Category Penetration% 3.3 3.2 CN ID IN KR PH Malaysia KSA Back Homepage BASKET TRENDS – %Value Change MAT Q3´13 vs. YA 3.2% 3.3% 3.4% 3.0% 1.7% 3.9% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 MAT Data Total Low Income Middle Income High Income Growth ≤ -0.5% 4,8% 11,4% 2,8% 3,4% MAT Q1´13 vs year ago 5,0% 13,7% 0,4% 4,0% MAT Q2´13 vs year ago 4,5% 9,9% -0,1% 5,2% -0.5% < Growth ≤ 5% MAT Q3.12 MAT Q3´13 vs year ago 3,2% 6,3% -0,1% 4,3% Growth > 5% MAT Q3.11 8% 3% 21% 41% 8% 3% 41% 22% 27% 40% 22% 28% 27% Supers MAT Q4´12 vs year ago VN Back to Summary Asia 8% 2% %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL TW TH Hypers Grocery & PVS Direct Sales Others TOP 10 RECRUITERS IN MALAYSIA (by penetration points growth) Rank 2013 Categories Additional Penetration points 1 Peanut Butter 4.8 2 RTD Tea 3.5 3 Lipsticks 3.1 4 Spaguetti 2.4 5 Yoghurt Drink 1.9 6 Coconut Milk 1.7 7 Confectionery 1.5 8 Cheese 1.5 9 Rice 1.4 0 10 Cultured Milk Source: MAT Q313 vs YA Category Penetration% 1.3 CN ID IN KR MY KSA Philippines Back Homepage BASKET TRENDS – %Value Change MAT Q3´13 vs. YA 1.1% -1.1% 3.0% 0.3% 4.5% 2.6% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 4% 6% MAT Data Total Low Income Middle Income High Income MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago 5.3% 3.8% 0.5% 6.3% Growth ≤ -0.5% 4.7% 0.4% -0.3% 5.8% 3.1% 2.4% -0.7% 3.9% -0.5% < Growth ≤ 5% 1.1% 1.7% -0.5% -11.3% Growth > 5% VN Back to Summary Asia MAT Q3.12 MAT Q3.11 8% 8% 46% 7% 4% 6% 9% 47% 5%7% 5% 9% 47% 28% 28% 29% Sari-sari Stores %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL TW TH Modern Trade Market Stalls Groceries Drug Stores Others TOP 10 RECRUITERS IN PHILIPPINES (by penetration points growth) Rank 2013 Categories Additional Penetration points 1 Deodorant 6.2 2 Dishwash 5.1 3 Scouring Pads 4.3 4 Cultured Milk 3.4 5 RTE Breakf. Cereal 3.3 6 Wafer/ Wafer Sticks 3.1 7 Fabric Softener 3.0 8 Bleach 3.0 9 Yoghurt Drink 2.8 0 10 Cubes/ Bouillon Source: MAT Q313 vs YA Category Penetration% 2.7 CN ID Back Homepage IN KR MY Kingdom Saudi Arabia PH MAT Q3.13 9% 2% 5% 4.6% 5.1% 5.4% 2.8% 8.7% 4.5% FMCG Total Food Beverages Dairy Products Home Care Personal Care %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago Growth ≤ -0.5% 7,5% 16,7% 7,0% 6,2% 7,0% 11,3% 6,5% 7,1% 6,0% 8,2% 6,1% 5,1% -0.5% < Growth ≤ 5% 4,6% 7,9% 5,1% 2,1% Growth > 5% MAT Q3.12 31% 9% 2% 5% 33% MAT Q3.11 9% 2% 5% 33% 19% 19% 21% 31% 32% 31% Hyper/Super Total Low Income Middle Income High Income VN Back to Summary Asia BASKET TRENDS – %Value Change MAT Q3.13 vs. YA MAT Data TW TH Baqala Mini market Wholesale Pharmacy Others TOP RECRUITERS IN KSA (by penetration points growth) Rank 2013 Categories Additional Penetration points 1 AIR FRESHNER 2.6 2 CONDENSED MILK 2.8 3 SANITARY NAPKINS 0.5 4 SOUPS 0.2 5 JUICES 0.2 6 LABNEH 0.1 7 TOOTHPASTES 0.1 8 LABAN ZABADI (YOGHURT) 0.1 9 EDIBLE OILS & GHEE 0.1 0 10 BISCUITS Source: MAT Q313 vs YA Category Penetration% 0.0 CN ID Back Homepage IN KR MY PH 10.2% 9.2% 18.5% 5.9% 9.8% 12.7% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 6% MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago 10,4% 13,6% 17,1% 4,2% 10,6% 15,4% 19,4% 2,2% -0.5% < Growth ≤ 5% MAT Q3.12 MAT Q3.11 10,2% 18,3% 19,8% 0,3% Growth > 5% 14% 14% 34% 35% 6% 12% %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL Growth ≤ -0.5% VN 14% 13% 15% 7% 36% 11% 11% Grocery & Provision 11,0% 7,8% 15,6% 8,6% TW Thailand Back to Summary Asia BASKET TRENDS – %Value Change MAT Q3´13 vs. YA Total Low Income Middle Income High Income KSA 20% 12% 21% 20% Hypermarket CVS Supermarket Direct Sales Others TOP 10 RECRUITERS IN THAILAND (by penetration points growth) Categories Additional Penetration points 1 RTD Tea 9.7 2 Sterilized LQ Milk 5.6 3 Deodorant 5.1 4 Pasteurized LQ Milk 5 5 Cup Yogurt 4.9 6 Powder Health Tonic 4.8 7 Liquid Detergent 4.4 Body Wash 4.4 Essence Of Chicken 4 Rank 2013 8 9 0 10 Toothbrush Source: MAT Q313 vs YA Category Penetration% 3.7 CN ID Back Homepage IN KR MY PH KSA 7.4% 10.3% 7.6% 7.9% 0.0% 7.6% FMCG Total Food Beverages Dairy Products Home Care Personal Care MAT Q3.13 %CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL MAT Q4´12 vs MAT Q1´13 vs MAT Q2´13 vs MAT Q3´13 vs year ago year ago year ago year ago Growth ≤ -0.5% 9,8% 13,6% 9,7% 7,9% 9,6% 10,7% 8,5% 10,8% -0.5% < Growth ≤ 5% 7,4% 6,8% 6,3% 9,5% Growth > 5% MAT Q3.12 MAT Q3.11 23% 23% 37% 14% 14% 6% 7% 7% 23% 37% 37% 14% 6% 7%7% 7% 6% 7% 7%6% 8% Hypermarkets Nat. Coop 9,2% 16,5% 9,7% 4,2% VN Taiwan Back to Summary Asia BASKET TRENDS – %Value Change MAT Q3´13 vs. YA Total Low Income Middle Income High Income TH CVS Drug Stores Direct Sales Supermarkets Others TOP 10 FMCG RECRUITERS IN TAIWAN (by penetration point growth) Categories Additional Penetration points 1 Beer 5.6 2 Essences / Bird Nest 4.8 3 Spirits 4.2 4 Condiments / Seasoning 4.1 5 Packaged Water 4.0 6 Wet Tissue 3.7 7 Sun Protection 3.7 8 Make Up/ Cosmetics 3.4 9 Vinegar 3.2 10 Facial Skincare 3.2 Rank 2013 0 Source: MAT Q313 vs YA Category Penetration% CN ID Back Homepage IN KR MY PH Packaged Food Beverages Dairy Products Home Care Personal Care 10.9% 3.3% 13.3% 13.3% 9.6% 17.0% MAT Q3.13 BASKET TRENDS – %Value Change MAT Q3´13 vs. YA RURAL Packaged Food Beverages Dairy Products Home Care Personal Care Note: Data excluding gift 10.2% 0.1% 16.5% 19.3% 15.1% 17.0% MAT Q3.12 2% 5%2% 11% 18% Vietnam MAT Q3.11 2% 4% 2% 12% 62% Street Modern Shops Trade Note: Data Urban 4 cities FMCG Total TW TH Back to Summary Asia BASKET TRENDS – %Value Change MAT Q3´13 vs. YA URBAN 4 CITIES FMCG Total KSA 18% Wet Market 2% 2% 4% 12% 62% Specialty 18% 62% Direct Sales Others TOP 10 RECRUITERS IN VIETNAM (by penetration points growth) Rank 2013 Categories Additional Penetration points 1 Liquid Handwash 4.8 2 Ketchup 4.1 3 Liquid Detergent 3.8 4 Bouillon 3.5 5 Instant Coffee 3.4 6 Floor Cleaner 3.4 7 Bathroom Cleaner 2.9 8 Candy 2.2 9 Instant Rice Soup 1.9 10 Drinking Water 1.7 Source: MAT Q313 vs YA Category Penetration% - Urban 4 Cities Back Homepage Back to Summary Asia ASIA | KEY INDICATORS 2013 CN IN ID KR MY GDP Growth in 2013 7,8% 5,7% 5,7% 2,8% 5,1% 2013 Inflation (CPI %) 2,6% 10,0% 8,4% 2,2% 1,6% 1,200 USD 228 USD* 475 USD 1,218 USD 969 USD 88 times 338 times 414 times 101 times 108 times 2.8 members 4.9 members 4 members 3,0 members 4.5 members PH KSA TW TH VN GDP Growth in 2013 6,0% 4,4% 3,0% 5,9% 5,2% 2013 Inflation (CPI %) 2,7% 3,9% 2,1% 4,1% 8,2% Avg. Household Spend per year on FMCG* 632 USD 2,172 USD 1,425 USD 624 USD 668 USD Annual Purchase frequency (FMCG) 346 times 215 times 103 times 215 times 166 times 2.8 members 3,6 members 4.6 members Avg. Household Spend per year on FMCG* Annual Purchase frequency (FMCG) Average Household Size Average Household Size 5 members 5.8 members Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics, www.imf.org *Notice that each country FMCG includes all the categories tracked locally, which are not necessarily the same across Asia. In India, limited number of categories reported due to KWP not recording price) 16 Back Homepage Back to Summary Asia Back to the beginning Q3 2013 Q3 2013 | SUMMARY LATAM Back to the beginning #SlowGrowth A weak external demand reduces the growth in the region reaching 2.25% GDP growth YTD Oct., the lowest rate in 4 years #ExchangeRates LatAm under influence of global financial market volatility, responded to it by controlling exchange rate volatility. #LessFood Foods Basket the most affected in the region with the lowest growth mainly in Colombia and Mexico (1) Source: IMF – 2013 Back to the beginning LATAM IN 10 CLIKS Click on each country to display or hide Insights MEXICO BOLIVIA #PracticalityIsTrend in clothes care basket and powder soap #SupermarketGoesDown in the last trimester, supermarkets are losing value MÉXICO #TraditionalTrade categories of high rotation are gaining importance in the traditional trade #Dosage in personal care basket #LessLoyalConsumers in modern trade, specially in warehouses #HealthyJuices entering to the Bolivian households #GovernmentalMeasures double year bonus announced creating uncertainty in the private sector #GlobalSituationAffects we begin to see some features of the recessive environment in CENTROAMÉRICA Q3 #SlightGrowInCAMBasket moderate growth in Basket in Central America, where the cluster of Personal Care is not recovered. VENEZUELA CAM VENEZUELA #AccumulatedInflation Already in September, they reached the estimate for 2013 ECUADOR #FewExistance the shortage of supplies persist in all categories COLOMBIA #SpendingRecovery Withoutmade further impact, #NewRules The government official an in the short terminhouseholds reactivate its consumption additional 10% the minimum wage since November 1st #HighSELSpendMore High SEL are driving the development of spending without compensating the fall in low and middle SEL households #MoreHouseCleaning Beverages and food are still losing spend while home care is gaining frequency COLOMBIA #BeveragesContributesPositively Beverages cluster contributes to the basket growth in CAM, influenced mainly by juices, nectars and sodas ECUADOR #DairyPositiveContribute dairythe cluster achieves growth #PersonalCareGrows 4 of 10 categories with bigger penetration influenced by thehighlighting category ofthe powder milk of growth are frommainly Personal Care basket, recovery creams, makeup and fragrances. PERU #BasicProductsDevelopment Oils & butters, detergent and powder milk are the fastest growing categories in Volume. BOLIVIA #NewBrandsOfSoftDrinks top brands like soft drinks and juices contract, but a new powder tea brand helps to stabilize the basket BRAZIL #BaseOfThePyramid&ModernTrade Lower SEL and supermarkets are the major contributors to market growth BRAZIL #PurchaseFrequencyFalling the chance of being chosen is dwinling #PremiumConsumption Household spending in migrating to premium categories, generating a loss basic #MediumClassSustainingConsumption In of 2013 theconsumer C class that migrated from D / E continues consumingcategories and driving purchase. #TraditionalTrade the channel that had lower volume and ticket before, now joins the big ones PERU #LowerConsumptionLevel Generated by less purchase trips #ModernTrade Housewives increasing their purchase frequency in this channel #HighSEL are maintaining the basket CHILE CHILE ARGENTINA #ConsumptionGrows but stills being affected by the price increases. #DryFoods&Infusions Grows even when having the highest price increase. #LowerSEL drive the market higher spending from Q3.13 vs Q3.12 ARGENTINA #HighSEL in the last 3 years, a decrease in spending and consumption is noticed in this SEL households #TraditionalTrade achieves development in recent years, increasing participation in the Chilean market #TopBrands of each category are driving the basket #ProximityIsTheKey of the household’s consumption With 1 click on the country you open the most significant insights, with another click you close them ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning ARG BRA BOL CAM CHI COL ECU MEX PER VEN Back to Back to Summary the Latam beginning Q1 2013 | KEY INDICATORS Back to the beginning Q1 2013 | KEY INDICATORS Back to the beginning About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. 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