SAFE DRIVE EVENT:
EVENT REPORT
Event dedicated to Road Safety with exhibition area and Safe Drive tests, organized by BM Sport
&Drive in cooperation with Questura di Udine
(Udine Police Force), with support from Città
Fiera Shopping Center and patronage of
Automobile Club Udine

Location: Città Fiera Shopping Center - Torreano di Martignacco - Udine - ITA -
. 80k sqm commercial area with more than 200 shops
. 8 mln annual visitors, with an average of more than 150k users per week (source: Shop&Play Città Fiera))
Event: . 5 days event open to the public
. 55 hrs of exhibiting (from 09:30 till 20:30)
. 5 CCTV screens showing live feed of the event
. 500 sqm of indoor area reserved for commercial exhibition
. 900 sqm of external area reserved for commercial exhibition
and technical area
. 7000 msq reserved surface for Safe Drive tests
. 7 miles of external road track circuit
Notes on participants in the tests:
No. 28 aged between 20yo and 30 yo
No. 12 aged between 30yo and 40 yo
No. 18 aged between 40yo and 50 yo
No. 8 aged between 50yo and 60 yo
No. 1 aged over 70yo
Driving tests: . 67 participants attended during 3 days dedicated to the tests
. 30 ' available to each participant for a total of 33 h 30 '
. 201 total signatures affixed on the participation certificates by the driving instructors
. 268 emergency brakings performed
. 402 obstacle avoidances performed
. 3350 steers performed in the slalom test path

Organization:
. 12 people of staff present on site each day
. 4 cars available for the Safe Drive tests
. 6 cars on exhibition
. 2 police cars on exhibition
. 40 brand new tyres on exhibition
. 10 sqm of Michelin track available for radio controlled cars
. 7 exhibition partners
Opening ceremony welcoming greetings from:
.
Città Fiera Group Chairman Antonio Maria Bardelli
. Vice Added Commissioner of Questura di Udine Antonio Ponzi
. Questura di Udine Superintendent Massimo Candussio
. Province of Udine Vice President– Transport Councillor Franco Mattiussi
. Regional Councillor of Friuli Venezia Giulia Vincenzo Martines
. Regional Councillor of Friuli Venezia Giulia Roberto Novelli
. Mayor of Martignacco Marco Zanor
. Mobility Councillor of Udine Enrico Pizza
. Director of Automobile Club Udine Maddalena Valli
. President of Udine e Gorizia Fiere Luisa De Marco
. Director of Traffic Control Authority UD Sandro Chiarandini
. Road Safety Department ACI Udine Furio Misdaris
. BM Sport & Drive, CEO and COO Massimiliano Bertocci
INSTITUTIONS AND ORGANIZATIONS
REPRESENTED:
Regione Friuli Venezia Giulia
Province of Udine
Questura di Udine Police force
Municipality of Martignacco
Municipality of Udine
Automobile Club Udine
Local Police force of Martignacco
Traffic Control Authority of Udine
Transport service Province of Udine
Udine e Gorizia Fiere
Tourism Friuli Venezia Giulia
Regional Committee. Federmoto.FVG
Shop&Play Shopping Center

Media: With the patronage of:
. Rai Radio ITA 3 FVG radio news (2 news-bulletin) . Region Friuli Venezia Giulia
. Messaggero Veneto newspaper (4 articles)
. Province of Udine
. Il Quotidiano FVG newspaper (7 advertising pages) . Municipality of Martignacco
. La Vita Cattolica magazine (2 articles) . Automobile Club Udine (ITA)
. Radio Spazio 103 radio news (special 2 reports)
. Udine e Gorizia Fiere
. ACI Full Service magazine (3 editorial pages) . Turismo Friuli Venezia Giulia
. Network Tourism Friuli Venezia Giulia website
. 15000 leaflets
Institutional Partners:
Questura di Udine
CONSENSUS OBTAINED FROM:
MICHELIN ITALY - event recognized as promotional example and illustrated during their 2014 national convention
PARTICIPANTS ATTENDING THE PRACTICES - maximum satisfaction marks were given in all feedback forms
SHOPPING CENTER - socially useful event with solid presence of authorities and institutional personalities
INSTITUTIONS - valuable initiative for road safety awareness
PARTNER SPONSORS - high-profile event and good road safety initiative
Event Partners:
The reproduction, even if only partial, the recovery of content, logos, pictures and other content herein is prohibited.
Each image and are part of the historical archives of BM SPORT & DRIVE