Created by: Stephanie Marro

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Build Online Presence and Personal Brand
Network with personal and professional connections
Job Search
Access resources and information in specific career field
Expand skill set with technology world

world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
largest social networking site with over 400 million accounts intended to connect friends, family, and business associates.
an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

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Know Your Platform
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Customize Everything
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Ask for Something Specific
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Take it Offline Whenever Possible
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Say Thank You

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60 million professionals
200,000+ organizations
Over 150 industries
2.1 million students
37,000 university groups

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Connect with classmates, faculty, and family professionally
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Find new opportunities for internships and full time positions
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Manage what potential employers learn about you from the Internet

LinkedIn is NOT...
…A place for party photos
…A place to update the status of your cat
…A traditional job board
LinkedIn IS…
… A Professional Social
Networking Site
…A network that allows you to make the most out of trusted professional networks

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 Building Your Professional Brand
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 Finding and Pursuing Your Career Passion
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 Building and Maintaining a Professional Network

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 Turning Relationships into Opportunities
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 Researching and Prepping for Interviews and other opportunities

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Ensure your profile is complete and up-to-date.
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Your connections should represent your “real world” network
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Search on LinkedIn Jobs
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Message Key Network Contacts
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Demonstrate Your Expertise on LinkedIn
Answers.

Example 1
Hi Laurie…
A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer.
Thanks
[insert your name]
Example 2
Hi Laurie…
Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town.
Thanks so much and I look forward to reconnecting.
[insert your name]
Brief is fine, just make it PERSONABLE!
- Beyond Social Media

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The generic invitation to connect
• Shows lack of effort into building a relationship
Lack of Sensitivity
• Like a resume, a profile should be brief and targeted
Spelling/grammatical errors, inconsistencies
• Just as you would carefully review your resume, you should check your profile
Weak Headline
• Clearly identify yourself and your career interest
No Recommendations
• Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.

Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience

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BranchOut
 career networking. LinkedIn profile can be imported. Browse and share jobs that people within your career network have posted.
 Virtual Business Cards – personalize your card and attach to facebook messages.
CareerBuilder
 Updated job and internship postings delivered directly from CareerBuilder to profiles
 Location and career interest is used to send relevant information
 Follow links to apply
 Search by keyword, location, and category
Hire My Friend
 Promote your friends who are job searching to your other Facebook Friends with the
Hire My Friend App. You can include a brief description of their skills and link to their
LinkedIn Profile
IngBoo
 Select advanced search options (keyword, location, category) on Monster, Simply Hired,
Career Builder and other job sites.
 Get LinkedIn and Twitter updates

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Inside Job
 allows you to be in a network of professionals. Search for other professionals based on places they work, have worked or have interviewed.
 Upload resume and previous work experience.
 Search by keyword, location, organization or job titles
Professional Profile
 Similar to facebook profile, but you become part of a network
 Post resumes and recommendations that can be imported for LinkedIn accounts.
 Browse other profiles and see resumes that are public.
My LinkedIn Profile
 Badge to connect your LinkedIn account to your Facebook Profile
LinkUp Facebook App
 Companies publish jobs from their corporate websites onto their Facebook Fan pages.
Work with Us by Jobvite
 Displays jobs on profile or fan pages.
 Browse opportunities at companies where your friends work, apply and send Jobvites to contacts.
 You must be invited to use this application by authorized users.

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Decide if your Facebook Page will be social or professional
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Choose what information on your profile business contacts or prospective employers should see
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Create a simple profile (or clean up existing one)
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Limit the photos you post
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Post content relevant to your job search or career
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Use Facebook e-mail to build relationships with your Friends
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Choose your Friends wisely

Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.

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Make your profile public
Choose a Twitter name
Fill in your location with your real location
Create a strong bio
Choose a photo that is more of your face
Start a following slowly
Don’t just follow anyone
Pay attention to other’s tweets
Retweet Judiciously

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Professional Social Networking is a tool to assist in your job search and networking experience.
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Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site.
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In order to have a well-rounded search, you still need to search for jobs and take time to apply.