Dynamic Business Intelligence Solutions to Manage
Irish Destinations for European Tourism
Beverley Sherwood, Fáilte Ireland
Ali Robinson, Compass Informatics
Business Intelligence Solution
Prototyping Complex Data Product
Use a standard size grid or tessellation
Getis-Ord Gi* statistic for hot spot analysis.
Prototyping Complex Data Product
Clustering
Prototyping Complex Data Product
Flocking Boids
Prototyping Complex Data Product
Focus-concept
Prototyping Complex Data Product
Data Product Visualisations
Time series
Fáilte Ireland
Ireland’s national tourism development
authority providing an extensive range of
services and business supports to develop
Ireland as a destination.
Key Strategic Platforms
Developing
Destinations
Policy
Advocate
Providing
practical
business
supports
Stimulating
demand
Providing insight & innovation support
Destination Development
Where are tourism features clustered?
How can tourism features and data be analysed to inform
strategy and measure tourism performance?
Spatial Analysis
Identification of where tourism features are clustered
Spatial Analysis
Identifying initial priority destinations to inform strategy:
• The destinations contain
c.70% of Ireland’s tourism
product and 30% of its land
mass.
• They account for:
– 78% of hotel beds and
76% of hotels
– 70% of all accommodation
– 80% of large attractions
(and 60% of all
attractions)
– 65% of all leisure
activities.
Strategy
Failte Ireland Destination Development Strategy
To concentrate effort on the important tourism destinations
and ensure that they are well positioned to take advantage of
an upswing in international tourism.
Strategy
To support
Destination
Development
Strategy
Assist in tourism
planning,
management and
development
Balanced
Scorecard Model
Evaluate tourism
performance over
time
Evaluate tourism
performance across
destinations
Information
Performance Indicators
1.Infrastructure
Potable water
quality
Crime rates
Access
Congestion
2. Tourism
Infrastructure
3. Visitor
Accommodation
Volume
Information
services
Views
Attractions
Activities
Value
Information
Performance Indicators
5.Business
4.
Community
Enterprise
profile
Population
Views
Business
performance
Engagement
Labour
Engagement
6.
Environment
7.
Water quality
Administration
Landscape
protection
Planning
Eco labelling
Structures
Information
Destination Scorecard data sources
FI Tourism Content System
Visitor, Business,
Community surveys
3rd Party Data sets
Performance Indicators
Destination Scorecard Dashboard
Destination Scorecard Concept Design
Tourism Eye
Visualising Tourism Assets
Tourism Eye: Supporting Projects
Business Intelligence Solution
Supporting Key Development Projects
WAW Final Coach Route
and Product Analysis
Buffer Zone – from route
west 30km and east 5km
WAW Accommodation
1939 Premises
TCS 2013
580 Festivals and Events
National Trails Office
Walking Routes
17 Trails and 50
Looped Walks
More information
www.failteireland.ie
THANK YOU