Pet Foods
Dogs and Cats
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Thirty-nine percent of households own at least one dog
Most owners (60 percent) own one dog
Twenty-eight percent of owners own two dogs
Twelve percent of owners own three or more dogs
On average, dog owners spent $248 on veterinary visits
(vaccine, well visits) annually
• Thirty-three percent of households own at least one cat
• Fifty-two percent of owners own more than one cat
• On average, owners have two cats (2.2)
Special Considerations
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Puppies
Active Dogs
Reproducing Females
Senior Dogs
Puppies
• Smaller breeds need
more energy per lb
• Larger breeds grow
slower so a lower
calorie feed might fit
better.
Active Dogs
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Higher energy needs
Demands on the body
Stress
Need for repair
Highest level of
performance
Reproducing Females
• Highest energy needs of
any life stage
• Demands on the body
• Stress
• Need for repair
• Similar to active
dogs…but more
• Maintain mother and
pups
Senior Dogs
• Lower protein is
WRONG
• Need quality protein to
maintain body
• May need fewer
calories
• If healthy = normal diet
• If sick = prescription
diet
Pet Food Ingredients
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Listed in Order by Weight
Meat Proteins
Cereal Carbohydrates
Fats – for taste and energy
Vitamins
Minerals
Micro Nutrients
What Differentiates Pet Foods?
• Chicken, beef, lamb, on a label indicates whole
meat. Contains a lot of water.
• If whole meat is first ingredient another animal
protein should also appear in the first few
ingredients in a high quality food.
• Corn and soy are both harder for dogs to digest,
rice is best.
• Unidentified “animal” or “meat” meals and fats
are generally the lowest quality.
• Corn
Cereal Carbohydrates
– Wonderful, cost effective food (54%)
• Wheat
– From America’s bread basket (60%)
– Hard Red Spring Wheat – best in the world
• Rice
– Easy to digest (72%)
– Quick glucose spike
Meat Proteins
• Chicken
• Chicken Meal
• Poultry Meal
– What is Poultry Meal
• Chicken and/or Turkey
– What is by-Product Meal
By-Product Meal
• Meal
– Necks
– Backs
– Wing tips
– Legs
• By-Product Meal
– Same as Meal
– Plus
• Giblets
• Hearts
• Liver
• Intestines
Meal vs by-Product Meal
• Meal
–Sounds Nicer
–Higher in bone
• By-Product
Meal
–More protein
–Less bone
–Better Amino
Acid profile
What is Good
• Nutrition is most Important
–What is best for the pet
–What might sound nice = meal
• About as good as by-product meal
• All Ingredients are wholesome
Tradition High Energy
• A nutrient dense, soy free diet
for sporting or hunting dogs,
pregnant or nursing females and
other stressed dogs that require
a specialized source of nutrition.
• Crude Protein, min 27.0%
• Crude Fat, min 18.0%
Tradition High Energy
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Poultry by-product meal
Brewers rice
Ground yellow corn
Poultry Fat
Corn gluten meal
Chicken by-product meal
Ground wheat
Tradition Puppy and Performance
• A nutrient dense, soy free diet
designed for properly growing
puppies into adult dogs and
also ideal for sporting and
hardworking dogs that need
added protein and energy for
performance.
• Crude Protein, min 30.0%
• Crude Fat, min 20.0%
Tradition Puppy and Performance
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Poultry by-product meal
Ground yellow corn
Animal fat
Dried beet pulp
Wheat flour
Fish meal
Tradition Imperial Choice
• A premium high protein dog
food that provides all the
protein dogs need without the
use of soybean meal.
• Formulated to meet the
nutritional needs of the active
or hard working dog.
• Crude Protein, min 27.0%
• Crude Fat, min 12.0%
Tradition Imperial Choice
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Poultry by-product meal
Ground yellow corn
Ground wheat
Wheat middlings
Corn gluten meal
Animal fat
Tradition Happy Hound
• A convenient bite-sized dog
food with a superior meat
formula for your active and
hard-working adult dog.
• Crude Protein, min 27.0%
• Crude Fat, min 10.0%
Tradition Happy Hound
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Poultry by-product meal
Ground yellow corn
Soybean meal
Ground wheat
Wheat middlings
Animal fat
Tradition Mini Chunk
• Bite sized nuggets of balanced
nutrition for older or less active
dogs.
• Supplies all of the necessary
nutrients while providing a diet
that is lower in protein, fat and
calories.
• Crude Protein, min 21.0%
• Crude Fat, min 8.0%
Tradition Mini Chunk
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Ground yellow corn
Poultry by-product meal
Soybean meal
Wheat middlings
Animal fat
Animal digest
Feed-Rite Maintenance
• Price point feed
• Crude Protein 21.0%
• Crude Fat
8.0%
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Ground yellow corn
Soybean meal
Wheat middlings
Poultry by-product
meal
• Animal fat
• Digest of poultry byproducts
Tradition Cat Stars
• Balanced, star shaped morsels
provide for every stage of your
cat’s life.
• Fortified with taurine, an
essential amino acid, to aid in
the prevention of blindness
and heart muscle disease.
• Crude Protein, min 31.5%
• Crude Fat, min 11.0%
Tradition Cat Stars
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Chicken by-product meal
Ground yellow corn
Ground wheat
Corn gluten meal
Soybean Meal
Animal fat
Posters also available
Why is it Important?
• Every day of the dog’s
life
• Giving our dogs all of
the tools possible
• Making good dogs
better!!!
Questions
• What are some ways to attract new pet food
customers to your location?
• What questions can you ask your current pet
food customers to ensure they are buying the
best food suited for their pet?
Tuffy’s and Nutrisource
• Tuffy’s is our supplier of NutriSource and Tuffy’s Gold, and
they have decided to make a distribution change
• We are now bound by the distribution pricing dictated by
Tuffy’s. Tuffy’s cost to Feed-Rite has increased, and as a result
our costs to dealers will need to increase, along with the
suggested retail prices.
• Because of the rigid pricing structure, Feed-Rite will not be
able to provide pallet or other volume discounts on
NutriSource and Tuffy’s Gold brands. And these brands will
not be eligible for the Companion Animal Category Leader
discounts.
Tuffy’s and Nutrisource
• In discussions with our supplier it has been
implied that rural farm stores are not going to
be part of their distribution plans in the
future. We have been told that Tuffy’s Gold
will be going to a national chain of hardware
stores and from their pricing strategies that
national chains are part of their growth plans.
Tradition Pet Food
• The Tradition pet food brand is owned as a
private label by Feed-Rite. It is exclusive to FeedRite and Feed-Rite dealers, and is still our number
one brand of pet food. The pricing structure,
discounts, and Category Leader status will not
change.
• We would appreciate if you; our dealers would
work with us to as we go through these changes
and try to work with our supplier to find a way to
be part of their supply chain.
Questions?