Baby diaper market size and
potential by country
Country
Mkt Potential 2011 Current Mkt 2011
% Mkt Penetr
Growth Rate
United States
China
Brazil
Mexico
Japan
Russia
UK
Turkey
France
Indonesia
Germany
India
South Africa
Argentina
Italy
Korea, South
Spain
Egypt
Canada
Thailand
Saudi Arabia
Vietnam
Iran
Australia
Venezuela
22.3 Billions/year 21.3 Billions/year
75.7
12.1
15.7
7.7
9.9
6.8
5.8
5.7
6.3
4.1
4.1
3.8
6.5
3.6
3.9
3.7
18.5
3.3
3.4
3.3
99.6
2.4
4.4
2.4
3.3
2.4
2.4
2.2
2.40
2.16
1.98
1.91
8.25
1.73
1.88
1.76
3.59
1.51
2.18
1.64
6.35
1.59
5.86
1.46
1.46
1.35
2.27
1.39
96%
16%
49%
68%
98%
65%
95%
55%
97%
18%
96%
2%
55%
72%
93%
90%
96%
21%
94%
42%
75%
25%
25%
93%
61%
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++ (*)
Country
Malaysia
Poland
Philippines
Nigeria
Taiwan
Colombia
Peru
Morocco
Netherlands
Algeria
Pakistan
Chile
Belgim
Ukraine
Kazakhstan
Azerbaijan
Portugal
Greece
Sweden
Hungary
Romania
Libya
Arab Emirates
Guatemala
Ecuador
Mkt Potential 2011 Current Mkt 2011
2.49
1.71
10.53
20.19
1.15
2.210
2.333
2.519
0.879
2.372
19.043
1.090
0.570
1.998
1.079
0.733
0.500
0.507
0.500
0.488
0.959
0.654
0.400
1.542
1.270
1.24
1.26
1.05
1.01
1.09
1.485
0.910
0.952
0.844
0.688
0.571
0.572
0.541
0.500
0.496
0.498
0.483
0.457
0.464
0.440
0.423
0.392
0.388
0.407
0.381
% Mkt Penetr
Growth Rate
50%
74%
10%
5%
95%
67%
39%
38%
96%
29%
3%
53%
95%
25%
46%
68%
97%
90%
93%
90%
44%
60%
97%
26%
30%
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Country
Czech Republic
Angola
Syria
Ireland
Iraq
Dom.Republic
Swistzeralnd
Austria
Tunisia
Bangladesh
Hong Kong
Kuwait
Sri Lanka
Denmark
Oman
New Zeland
Finland
Slovakia
Belarus
Singapore
Sudan
Lebanon
Bulgaria
Cuba
Puerto Rico
Mkt Potential 2011 Current Mkt 2011
0.420
2.325
2.229
0.348
3.587
0.799
0.370
0.360
0.674
15.058
0.310
0.290
1.439
0.290
0.292
0.293
0.287
0.264
0.450
0.230
6.607
0.314
0.323
0.542
0.207
0.393
0.349
0.334
0.347
0.323
0.338
0.352
0.346
0.304
0.301
0.294
0.270
0.259
0.275
0.248
0.273
0.276
0.237
0.247
0.219
0.198
0.204
0.194
0.163
0.165
% Mkt Penetr
Growth Rate
93%
15%
15%
100%
9%
42%
95%
96%
45%
2%
95%
93%
18%
95%
85%
93%
96%
90%
55%
95%
3%
65%
60%
30%
80%
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World Statistics for baby diapers*
(* updated Jan, 2012)
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7 Billion people live in our planet today.
129.6 Million babies were born in 2011.
326 Million babies between 0 to 30 Months live today.
342 million diapers will be changed today (Jan 25)
World market penetration for disposable diapers today is 21%
One third of the world remains with < 2% market penetration.
Only 8.5% of the world with market penetration >90%
About 817 baby diaper machines are running today.