Campus Report Q1 - 2013
Ipsos Training Center
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may not be disclosed or reproduced without the prior written consent of Ipsos.
Main Achievements during Q1 2013
During this first quarter of 2013, the Ipsos Training Center (ITC) reached the following
achievements:
 A significant growth in the number of people active in the campus (+26%) and the courses
being actually taken (+38.6%), in comparison to last quarter.
 The update of the contents of the products’ training courses to match the changes in
Ipsos’s offer.
 The development of new courses, especially for the Marketing School.
 The running of the Marketing School in 3 different locations New York, Chicago and
Amsterdam) preparing for the remaining 2 to be held during the second quarter (Latam
and Asia Pacific). This year, the number of participants almost doubled that of 2012 and
this year’s edition included the Certification on MarketQuest tools.
 The worldwide launch of the IUU certification program comprising 18 courses.
 The broadening of the course and material offer for Ipsos SMX .
 The official launch of the ASI Newcomers Program in Peru and Argentina.
 The completion of 20 courses for Ipsos Operations that were made available to cover the
entire process to be followed by the Operations teams globally.
Courses Offered
Number of courses available as at March 31st, according to category
CATEGORY
NUMBER OF COURSES
AVAILABLE
6
138
34
SUBTOTAL
178
14
SUBTOTAL
TOTAL
14
192
192
Our offer also includes
126 webinar recordings
for employees and 4 for
clients
Employees’ e-Campus usage
Employees from 79 countries out of the 85 in which Ipsos operates
have used the e-Campus some time. This quarter shows activity from
74 countries.
There are still seven countries which have never used the Campus:
• Albania
• Algeria
• Ivory Coast
• Kazakhastan
• Kosovo
• Montenegro
Employees’ e-Campus usage
Completion Rate* per region
Overall
Completion
Rate of 81%
*based on the number of passed courses over the total number of courses
showing activity.
Employees’ e-Campus usage by Region – Active Courses
AMERICA
United States
Canada
Mexico
Brazil
Peru
Colombia
Argentina
Chile
Venezuela
Puerto Rico
Bolivia
Dominican Republic
Ecuador
Costa Rica
Panama
Guatemala
AMERICA OVERALL
Total
709
384
251
246
235
185
153
110
54
41
40
40
25
7
7
6
2493
ASIA PACIFIC
Total
India
Malaysia
Hong Kong
China
Vietnam
Singapore
Indonesia
Korea
Taiwan
Philippines
Thailand
Japan
Australia
New Zealand
1849
1043
939
516
350
346
245
196
186
179
161
98
83
19
ASIA PACIFIC OVERALL
6210
EUROPE
Total
Germany
Russia
France
United Kingdom
Czech Republic
Italy
Poland
Turkey
Netherlands
Romania
Spain
Serbia
Ukraine
Croatia
Hungary
Switzerland
Sweden
Belgium
Bulgaria
Denmark
Norway
Greece
Slovakia
Bosnia and Herzegovina
Slovenia
Macedonia
Portugal
375
368
338
248
165
157
155
149
139
138
126
104
101
91
77
76
62
45
41
40
40
20
18
16
13
10
3
EUROPE OVERALL
3115
MEA
Total
South Africa
Egypt
Jordan
Nigeria
Saudi Arabia
Ghana
UAE
Kenya
Uganda
Kuwait
Pakistan
Morocco
Lebanon
Tanzania
Zambia
Qatar
Bahrain
328
201
114
70
55
53
52
47
40
35
26
22
20
18
17
3
1
MEA OVERALL
Q1 2013
TOTAL ACTIVE COURSES
1102
12,920
These charts show the ITC’s
campus activity during Q1 2013,
considering the number of active
courses (e-classes and webinars).
Completion Rate ranking by Country
Countries with Completion Total # of active Completion
Rate Of 80% OR OVER
courses
Rate %
Countries with Completion Total # of active
Rate UNDER 80%
courses
Argentina
Belgium
Bosnia and Herzegovina
Canada
Colombia
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
France
Germany
Ghana
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Jordan
Lebanon
Macedonia
Malaysia
Netherlands
Nigeria
Norway
Philippines
Poland
Romania
Russia
Serbia
Singapore
Slovakia
Spain
Switzerland
Taiwan
Ukraine
United Kingdom
United States
Venezuela
Australia
Bahrain
Bolivia
Brazil
Bulgaria
Chile
China
Costa Rica
Egypt
Italy
Japan
Kenya
Korea
Kuwait
Mexico
Morocco
New Zealand
Pakistan
Panama
Peru
Portugal
Puerto Rico
Qatar
Saudi Arabia
Slovenia
South Africa
Sweden
Tanzania
Thailand
Turkey
UAE
Uganda
Vietnam
Zambia
153
45
16
384
185
91
165
40
40
25
338
375
53
20
6
939
77
1849
245
114
20
10
1043
139
70
40
179
155
138
368
104
346
18
126
76
186
101
248
709
54
85
82
100
80
87
99
85
90
83
92
80
80
81
95
83
91
87
83
87
83
85
90
90
90
83
85
85
81
82
91
98
81
83
87
82
85
87
80
85
93
83
1
40
246
41
110
516
7
201
157
98
47
196
35
251
22
19
26
7
235
3
41
3
55
13
328
62
18
161
149
52
40
350
17
Completion
Rate %
71
0
78
77
78
75
72
71
72
77
74
45
73
71
76
73
47
38
57
75
0
71
67
76
77
75
76
56
63
68
77
75
78
59
Average of Active Courses taken during Q1 2013
Average of ACTIVE COURSES taken during Q1 2013 per employee who showed ACTIVITY in the campus
during the same period of time
Employees with ACTIVITY in
the campus during Q1 2013
Total number of active
courses during Q1 2013
Average number of active
courses per employee w/
ACTIVITY during Q1 2013
AMERICAS
684
2493
3.6
ASIA PACIFIC
1118
819
283
2904
6210
3115
1102
12920
5.6
3.8
3.9
4.4
REGION
EUROPE
MEA
TOTAL
26%
COMPARED
TO Q4 2012
38.5%
COMPARED
TO Q4 2012
Average of ACTIVE COURSES taken during Q1 2013 per employee with an ACCOUNT in the campus
REGION
AMERICAS
ASIA PACIFIC
EUROPE
MEA
TOTAL
Employees with an ACCOUNT
in the campus
Total number of active
courses during Q1 2013
Average number of active
courses per employee w/
ACCOUNT In the campus
3141
3082
3290
956
10469
2493
6210
3115
1102
12920
0.7
2.0
0.9
1.1
1.2
Penetration Rate
Employees with ACTIVITY in the campus during Q1 2013 over Ipsos Headcount as at March 31st, 2013
Employees with ACTIVITY in
the campus during Q1 2013
HC as at March 31 2013
AMERICAS
684
4150
ASIA PACIFIC
1118
819
283
2904
3749
6193
1371
15463
REGION
EUROPE
MEA
TOTAL
Penetration rate: Employees
w/activity in 2012 / Total HC
16.5%
29.8%
13.2%
31.5%
19.3%
Employees with an ACCOUNT in the campus over Ipsos Headcount as at March 31st, 2013
REGION
AMERICAS
ASIA PACIFIC
EUROPE
MEA
TOTAL
Employees with an ACCOUNT
in the campus
HC as at March 31 2013
Penetration rate II:
Employees w/ account in the
ITC / Total HC
3141
3082
3290
956
10469
4150
3749
6193
1371
15463
75.7%
82.2%
53.1%
69.7%
67.7%
Client Campus activity – Main facts
• New course made available for clients: Personal Effectiveness
• Worldwide communication by country: the ITC continued with the campaign
“A world of Learning with Ipsos”, launching it in 8 countries:
 Bosnia
 Croatia
 Ghana
 India
 Macedonia
 Serbia
 Slovenia
 Thailand
• Argentina: the ITC started organizing meetings with the different BU Managers in
Argentina to share information about this initiative and to team up closely with them.
• Korea: Hyesik Min, HR Manager, is developing a communication activity introducing the
ITC to clients in Korea. He started out with the translation of the ITC brochure to
distribute it among their clients.
• Mexico: Fabiola Alvarez , HR for Mexico, is managing the ITC communication by Business
Unit. She started with MediaCT and the first list of clients to register came from the Carat
Company.
Challenges for Next Quarter
• Start on the development of 6 modules for IIS
Latam
• Keep updating the contents of our products’
training courses to accompany Ipsos’s offer
• Continue with the organization of the two
remaining Marketing Schools (Latam and Asia)
• Implement an effective reporting method to fully
reflect the new suite of Marketing tools and to
keep track of the Certification history
• Evaluate the feasibility of turning the platform into
a social environment with incremental interaction
• Improve Clients offer through the ITC
• Design new ITC communication material to be
shared with the HRs teams and ITC users
• Develop and implement the
CM’s School (f2f training)
• Increase the Management
& Softskill training offer in
the ITC
• Keep working on the Better
Leaders Academy
• Keep communicating the
L&D Philosophy, ensuring it
becomes part of the Ipsos
culture
Thank you!
Thank you!