“Company Confidential”
Presentation of Sustainable Aquatic’s Aquatic Feed
Clearly CompleteTM
John Carberry
Sustainable Aquatics
110 West Old AJ Highway
Jefferson City TN 37760
Cell +1 865 206 4131
Email: johnc@mosseycreekenterprises.com
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Sustainable Aquatics’ Core Values:
Sustainable Aquatics’ core value is to make the
retailer and their customers successful in the most
sustainable way possible;
Clearly CompleteTM was developed for, and is critical
to, the fulfillment of this mission.
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• Clearly CompleteTM has been shown to be a major contributor
to reduced shrinkage in the retail environment and hobbyist’s
care when used as the principle feed as directed.
• In the SA Hatchery our use of Clearly Complete feed is a
principle factor in shrinkage managed well below 1% per year
with optimal superior fish health.
• In the Coral Reef, Clearly Complete is the principle feed a key
factor in keeping shrinkage well below 2% per month with
superior and optimal fish health.
• SA’s many studies proper nutrition has been shown to be by
far the largest factor in reduced shrinkage and good fish health
in all environments.
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Unique features of Clearly Complete:
•Unlike virtually all other feeds, we do not cook key ingredients essential to
optimal fish health;
•Key ingredients are included and preserved by avoiding high temperatures
to provoke the most enthusiastic feeding response in virtually all fresh and
marine ornamentals;
•It is a complete diet: we use these formulas exclusively in brood stock,
larval and mature fish grow out. Our brood stock is the best performing in
the industry by an order of magnitude.
•This formulaic approach is now enabling us to breed new species before
thought impossible to breed in large commercial numbers, for instance the
marine comet.
•Growth, color, health, survival at SA are all industry leading.
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Realizing the Real Value of Clearly Complete:
Clearly Complete can be a profitable feed product in the competitive mix of product
offerings in the fresh water and marine ornamental feed market. But its true value will
be realized by using it effectively to:
• Dramatically reduce shrinkage in the retail environment. This will:
• Increase margins;
• Increase product appeal to customers who are often scared away from a shop
with sick, dying or compromised animals;
• Dramatically improve the success rate and enjoyment of the hobbyists, retaining
him in the hobby and bringing him back into the stores as he expands and continues
his hobby.
• With such an approach we can not just build a profitable business with Clearly
Complete, but improve important metrics in our businesses. It has done so at SA.
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A complete
diet that is
laboratory
tested and
hatchery
proven.
The Clearly Complete Fish Food Price proposal:
0.80 oz
Retail
0.80 oz
Retail
2.5 oz
Retail
2.5 oz
Retail
4.8 oz
Store
Use
4.8 oz
Store
Use
Frt Ppd FOB TN Frt Ppd FOB TN Frt Ppd FOB TN
Base Cost
1.59
1.55
3.48
3.39
6.26
6.11
Returns Allowance
0.50%
0.50%
0.50%
0.50%
0.50%
0.50%
Terms
2% net 10 2% net 10 2% net 10 2% net 10 2% net 10 2% net 10
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GUARANTEED ANALYSIS
Crude Protein (min): 52%
Crude Fat (min): 16%
Crude Fiber (max): 2%
Ash (max): 13%
Moisture (max): 6%
INGREDIENTS
Krill Meal, Fish Meal, Squid Meal,
Wheat Gluten, Potato Starch, Fish Oil,
Spirulina, Astaxanthin, Garlic Oil
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GUARANTEED ANALYSIS
Crude Protein (min): 52%
Crude Fat (min): 16%
Crude Fiber (max): 2%
Ash (max): 13%
Moisture (max): 6%
INGREDIENTS
Krill Meal, Fish Meal, Squid Meal,
Wheat Gluten, Potato Starch, Fish Oil,
Spirulina, Astaxanthin, Garlic Oil
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Feeding Instructions:
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Consumer Information:
For Optimal Nutrition
Best by date:
For continued freshness,
refrigerate after opening.
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Shipped via a 12x12x12 box
The following amounts can be shipped:
4.8 oz - 50 per box
2.5 oz - 72 per box
0.8 oz –180 per box