BPMARESEARCH
1
The survey was commissioned by the BPMA and individual interviews were
carried out by an independent research agency in December 2012 to a
1000 respondents, the results of which were published in Spring 2013
2
Sectors represented in the survey included finance and IT, retail, services,
insurance, charity and education
3
52 per cent of respondents were aged 30 - 49
About the BPMA
Established in 1965, the British Promotional Merchandise Association (BPMA) is one
of the UK's leading industry bodies dedicated to promoting best practice around the
sourcing, manufacturing and distribution of promotional products. With more than
600 members, the BPMA is a creative and vibrant organisation setting the benchmark
for expertise, quality and professionalism across the promotional marketing industry.
2
43%.
BPMARESEARCH
Which promotional products
are most likely to motivate you
to take action or lead to a more
favourable impression of the
advertiser/company?
31.1%.
26.2%.
*multi answers possible
Example text
Hampers
Stick text
USB
Example
text
Example
Clock & watch
Luggage
21.8%.
Promotional
Product
Hamper
USB stick
Clock/watch
Luggage
Umbrella
Mug
Confectionery
T/golf shirt
Diary/notebook
Pen
Wallet
%
43.3 %
31.1%
26.2%
21.8%
19.8%
18.0%
17.2%
16.5%
16.1%
15.3%
14.5%
BPMARESEARCH
USB
Mug
Umbrella
%
Clock/Watch
Pen
*multi answers possible
Which products are
you most likely to
keep the LONGEST”
(at least a year) are
BPMARESEARCH
Summary of the 7
top products are:
Out of 1000 respondents
Most prevalent promotional
products that you have in your
office or desk
BPMARESEARCH
In general, what are your immediate
actions and reactions upon receiving a
promotional product?
*multi answers possible
BPMARESEARCH
*Figures have been rounded down
In your perception which one of
the following media has the best
ability to make you remember the
product, brand or service because
you see it more often:
BPMARESEARCH
In your perception which one of the following
advertising media has the best ability to get
you to take action:
BPMARESEARCH
at least 1 product
How many promotional products
do you have on/in your office or
desk?
2 products or more
KeyRing
5 products or more
*multi answers possible
2.9%
5.6%
20.2%.
17.4%
BPMARESEARCH
KeyRing
I would get the promotional item if its useful
regardless of product
get ittext
I would
Example
I would get the item if its
attractive
I would pick it up if I
thought it was
collectable
I woud not
pick up
53.9%.
If free promotional products
given away at an event, which
actions are you likely to take
BPMARESEARCH
47.1%.
47.1%
Which of these products if they
are useful enable you to recall
advertiser or message
40.6%
Promotional Product
36.7%
Mug
Example text
Pen
USB Stick
Calendar
47.1%
47.1%
40.6%
36.7&
35.2%
31.1%
29.3%
29.0%
16.5%
28.3%
27.4%
25.2%
KeyRing
Mug
Pen
USB Stick
Calendar
Diary or note book
Umbrella
Fridge Magnet
T Shirt
T/golf shirt
Stickynote pad
Mousemat
Clock/watch
35.2%
Diary or Notebook
%
55.9%.
BPMARESEARCH
15.1%
*multi answers possible
Recommended
Purchased
Contacted
13.3%
of advertiser
Favourable
text
Exampleimpression
16.7%
KeyRing
34.3%.
I have used the product several times
Think of one promotional item,
tell us your responses based on
what you remember
This advertising medium has
ability to make me feel
appreciated
KeyRing
BPMARESEARCH
60.1%.
I feel positive reactions when
exposed to this advertising
medium
BPMARESEARCH
16.9%.
TV
Example text
Print
Online
Direct
Mail
6.4%
KeyRing
7.9%
Promotional Products
8.7%
I like this medium because its a
constant reminder to me
KeyRing
BPMARESEARCH
50.7%.
BPMARESEARCH
This advertising medium
provides me with an incentive
to TAKE ACTION!
19.4%.
11.2%
KeyRing
TVExample text
Online
Print
Direct
8.9%
Promotional Products
9.8%
58.6%.
BPMARESEARCH
This advertising medium is best
suited to invoking loyalty to an
event or cause
8.9%
Example text
TV
Direct Mail
Online
Print
7.4%
KeyRing
8.6%
Promotional Products
16.5%.
48.4%.
This advertising medium allows
for unique attention grabbing
delivery
BPMARESEARCH
22.5%.
11.7%
KeyRing
TVExample text
Online
Direct Mail
Print-
8.0%
Promotional Products
9.4%
BPMARESEARCH
1
Email your clients with the main findings.
2
Upload to your Website.
3
Presentations to clients & local businesses.
4
Your email footer & blogs.
5
Add to blogs & social media.
How can I use
this research?
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