PwC Strategy
Mobile World Congress
2013
mHealth: Making a positive
difference to end users
28 February 2013
Introductions
• Lead PwC’s medical technology strategy work in the UK
• 10 years of strategy, M&A and operations experience in
public and private sector healthcare, services and
manufacturing
• Clients include medical technology providers,
independent and public-sector service providers,
commissioners, central policy makers, arms-length
bodies, trade bodies, corporates, private equity and banks
Ralph Fernando
Medical Technology Strategy Leader
PwC Strategy, UK
ralph.d.fernando@uk.pwc.com
+44 (0)7921 109 244
• Ralph's experience includes:
– Developing international, national, regional, corporate
and business unit strategies and growth plans, creating
new business models and developing services and
markets
– Leading commercial due diligence and independent
business plan reviews
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
2
Key changes in healthcare systems are affecting all
elements of the care pathway
+
+
Increasing importance of diagnosis (e.g. PETCT scans for cancer care; companion
diagnostics for personalised medicine)
Integrated care (both health and social care
and primary and secondary care)
Advances in non-invasive surgery
+
Emphasis on prevention, e.g.
health and wellbeing
Wellness &
prevention
+
Diagnosis
+
+
Personalised care
Preparation
Intervention
+
Increased
community care and
independent living
Rise of chronic
conditions
Long term
care
Rehabilitation
Total pathway
+
˘
Demand factors
˘
Key:
Tighter
regulation
Ageing population
Trade liberalisation
+
Rising customer
expectations
Tougher pricing &
reimbursement
+
Efficiency drive
Supply factors
+
= Positive driver for
providers
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
˘
+
Technology
advancements
˘
+
+
˘
Rise of healthcare
informatics
Drive to increase
healthcare access in
developing markets
= Negative driver for
providers
28 February 2013
3
What is mHealth?
A definition
“The provision of healthcare or
health-related information through
the use of mobile devices”
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
4
mHealth can be categorized into distinct focus areas:
Solutions across patient pathways & healthcare systems
Solutions across the patient pathway
Wellness
Prevention
Diagnosis
Treatment
Monitoring
Emergency response
Healthcare practitioner support
Healthcare surveillance
Healthcare administration
Healthcare systems strengthening
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
5
Who is the end user?
Healthcare Practitioner
Family/partner/carer
Patient
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
6
Speakers
1. Bastian Hauck
mHealth and interoperability:
What works? What doesn't?
What is needed?
Founder of Adventure Diabetes,
author and type 1 diabetic talks
about the technology he uses
currently, and what he would like
to see in the near future
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
7
Speakers
2. Josep CominColet
mHealth in real-world cardiac
patients: Are there any barriers?
A clinician's view on the real world
use of mHealth in cardiac care
3. Liuska Sanna
Trust as a key factor for end
users’ uptake of mHealth:
findings of the European project
Chain of Trust
The European Patient Forum’s
Programme Manager talks about
the importance of trust in
mHealth
Mobile World Congress 2013 • mHealth: Making a positive difference to end users
PwC
28 February 2013
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