18th September 2014, Humber Seafood Summit
Introductiebijwereldwijd
Chapeau
de titel keurmerk kweekvis in Amsterdam
How certification
is
fuelling
ASC komt
verantwoord
gekweekte
Hier
de titel van
de change
ASC Commercial manager
tilapiaEsther
nu Luiten,
verkrijgbaar
presentatie
The Aquaculture Stewardship Council
Independent,
not-for-profit certification & labelling program
Chapeau bij de titel
Introductie wereldwijd keurmerk kweekvis in Amsterdam
ASC komt
verantwoord
gekweekte
Hier
de titel van
de
1) Recognise
and reward responsible
fish farming
REDUCE
tilapia nu verkrijgbaar
presentatie
ENVIRONMENT
AL & SOCIAL
IMPACT
Transparent &
rigorous ASC
farm audits
Logo
recognition
Market
commitments
Triggering
producers
2) Support purchasing of certified
farmed seafood
3) Transform seafood markets
towards sustainability
The Aquaculture Stewardship Council
Chapeau
de titel keurmerk kweekvis in Amsterdam
Introductiebijwereldwijd
“Consumer trust requires info about origin & credible label”
ASC komt
verantwoord
gekweekte
Hier
de titel van
de
tilapia nu verkrijgbaar
presentatie
CoC-certified
ASC Farm standards
Source: BEUC, 2012
CoC-certified
Chain of Custody Certification
Product approval
Shared platform with MSC
Serviced by MSC
Farms in programme (11 September 2014)
Farms
Farms in
Auditor
Chapeau
de titel
Introductiebijwereldwijd
keurmerk kweekvis
in Amsterdam
certified
assessment
capacity
Products in
market*
25de titel van
4
ASC komt
verantwoord
gekweekte
Hier
de 2 (2)
tilapia nu47verkrijgbaar
presentatie
2 Pangasius
6
3 (2)
√
3 Salmon
15
17
4 (2)
√
4 Abalone
-
-
(-)
-
5 Bivalves
-
8
(2)
Q3/4 2014
6 Trout
1
6
1 (1)
√
7 Shrimp
-
17
(3)
Q3/4 2014
TBA
TBA
-
-
88
58
1 Tilapia
8 Seriola/ Cobia
Total
√
ASC market uptake (1 September 2014)
800
1214 labelled products…
700
600
Frozen products 67%
Chilled 33%
62%
500
Tilapia
400
Pangasius
Salmon
300
24%
200
14%
100
0
4/1/13 5/1/13 6/1/13 7/1/13 8/1/13 9/1/13 10/1/13 11/1/13 12/1/13 1/1/14 2/1/14 3/1/14 4/1/14 5/1/14 6/1/14 7/1/14
ASC market uptake (1 September 2014)
… in 40 countries
Farm testimonials
Global Salmon Initiative
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Global Salmon Initiative
•
Industry sustainability initiative: reducing environmental impact,
Introductie wereldwijd keurmerk kweekvis in Amsterdam
increasing social contribution and maintaining economic growth.
•
•
3 principles:

Significant progress on sustainability

Transparency

Cooperation
3 priority areas:

Biosecurity

Feed

ASC Salmon standard by 2020
Global Salmon Initiative
•
Laws and regulations
152 Performance Indicators:
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Conservation of habitat,
biodiversity & ecosystems
8
Protect wild polulations
4 4
19
Feed
23
15
Use of resources
Health & disease
management
8
10
10
27
24
Social responsibility
Neighbour & Citizen
Smolt production
Open smolt production
Semi-closed and closed
smolt
ASC Feed Project
•
Need for: Clear and uniform “ask” for responsible feed
•
Clear, measurable and auditable requirements for the responsible
sourcing of raw materials and responsible operational practices in
order to minimize key environmental and social impacts
•
Unit of certification: feed mill
•
To be used by GlobalG.A.P. and GAA
•
And others e.g. IFFO
Source: FAO, 2012
ASC Feed Project
Inputs
Farm
Supply Chain
①
Legal compliance
②
Natural environment & biodiversity
③
Water resources & water quality
④
Species diversity & wild populations
⑤
Use of feed & feed sourcing
⑥
Good animal health & husbandry
⑦
Social & community
ASC Feed Project
Feed
Farm
Supply Chain
①
Legal compliance
②
Natural environment & biodiversity
③
Water resources & water quality
④
Species diversity & wild populations
⑤
Use of feed
⑥
Good animal health & husbandry
⑦
Social & community
ASC Feed Dialogue
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Platform for improvement
•
Shared ambition in responsible aquaculture
•
Recognise common interests to achieve efficiencies:
•
Introductie wereldwijd keurmerk kweekvis in Amsterdam
•
feed  feed project
•
auditing  work in progress (pangasius, salmon)
Recognise differences between programs:
•
•
Most demanding – less demanding
Can we go beyond this… driving improvements and thus impact?
Platform for improvement
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Standard X
% of
Farms
Highest impacts
Lowest impacts
Platform for improvement
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Standard X
Shift the curve over time
% of
Farms
Highest impacts
Lowest impacts
Platform for improvement
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Standard Y Standard X
Shift the curve over time
% of
Farms
Highest impacts
Lowest impacts
Platform for improvement
•
Continued market pull for step-wise improvement
•
Progression in performance
•
Requires market recognition and understanding
•
Aquaculture improvement projects:
Introductie wereldwijd keurmerk kweekvis in Amsterdam
•
Improvements: timely & substantive
Standard X
•
•
Reporting on progress
Impact!
Standard Y
AIPs
Impact or paperwork?
Introductie wereldwijd keurmerk kweekvis in Amsterdam
FAO Guidelines
ISEAL Codes & Principles
Benchmarking
Impact or paperwork?
Introductie wereldwijd keurmerk kweekvis in Amsterdam
FAO Guidelines
ISEAL Codes & Principles
Benchmarking
Impact or paperwork?
Introductie wereldwijd keurmerk kweekvis in Amsterdam
FAO Guidelines
ISEAL Codes & Principles
Benchmarking
ASC’s Credibility: more than its standards
Transparency
Chapeau
de titel keurmerk kweekvis in Amsterdam
Introductiebijwereldwijd
Standard setting
ASC komt
verantwoord
gekweekte
Hier
de titel
van
de
Governance
Standard content
& Operations
tilapia nu verkrijgbaar
presentatie
Assurance
Chain of Custody
& traceability
Oversight
& Accreditation
Claim & Labels
Impact
ASC Supporters
Introductie wereldwijd keurmerk kweekvis in Amsterdam
Founding partners
Thank you
Introductie wereldwijd keurmerk kweekvis in Amsterdam
www.asc-aqua.org
e-Newsletter & Certification Update & e-alerts
Aquaculture Stewardship Council
@ASC_Aqua
Esther.Luiten@asc-aqua.org
Phone: + 31 30 23 05635
Mobile: +31 6 31 92 86 91