


Europe is the top global market for seafood
With declining fisheries,
Aquaculture has provided a new opportunity for providing excellent and safe food for the
European consumer
Aquaculture has created new businesses throughout Europe, specifically in coastal and rural zones
2

Tn
1.800.000
1.600.000
1.400.000
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0
2001 2002 2003 2004 2005 2006 2007 2008
Trout
Tilapias
Sturgeon
Sea Breams
Sea Basses
Salmon
Other Marine fish
Other Freshwater fish
Flatfish
Eels
Catfish
Source: FEAP Member Associations
3

Tn
Source: FEAP Member Associations
4

Tn
5

 Fish supply-demand gap (deficit) in
Europe is increasing and dependency on fish imports has been increasing over the years as well (60%).
 EU is now the largest fish-seafood importer, with the USA, but mainly Asian countries, being the primary suppliers.
 Remarkable increase in consumption of sea bream and sea bass during the last years.
 Opportunities in new markets which shows increasing trends in fish consumption (e.g. Russia, USA)
Consumption of Sea Bass and Sea Bream in main countries (tn)
Greece
Other European countries
Turkey
Cyprus
Russia
North Africa
USA
Germany
Portugal
Great Britain
France
Spain
Italy
8 000
1 000
2 000
12 000
2 500
5 000
14 000
10 000
22 000
38 000
44 000
46 000
Source: KONTALI ANALYSE 2009
94 000
6

COUNTRIES
Italy
Spain
France
Great
Britain
Portugal
Germany
USA
TOTAL
CONSUMPTION OF
SEA BASS &SEA
BREAM
94.000
46.000
22.000
10.000
14.000
5.000
2.500
193.500
GREEK
EXPORTS
(TN)
46.000
15.000
13.000
8.000
6.000
4.000
2.000
94.000
GREEK MARKET
SHARE
49%
33%
59%
80%
43%
80%
80%
49%
 About 70% of the Greek sea bass and sea bream production is exported. Main European markets are those of Italy, Spain and France.
 Greek exports cover the 49% of the main European countries consumption (market share).
Greek Market Share in selected
Countries
TOTAL
USA
Germany
Portugal
Great Britain
France
Spain
Italy
0% 20%
Source: KONTALI ANALYSE 2009
40% 60% 80%
7
100%

 Greece is the
Mediterranean’s leading producer of mediterranean fish species (mainly sea bass and sea bream)
118.000 tons annual fish production in 2011
80 companies – 330 on growing farms
51 hatcheries – 78 packaging units
395.000.000
annual fry production
8

 Vision of the company is to develop and safeguard APC S.
A’s name as a synonym of knowledge and specialization in consulting services in the fields of fisheries - aquaculture, rural and regional development, and marine environment.
 Strategic objective of APC S.A. is the maintenance of the high quality and reliability of the services offered in order to be able to provide continuous support to the diverse needs of its clients.
 General operational target of APC S.A. is the prompt and reliable approach of projects’ requirements, through creative cooperation and knowledge
– skill development of the company’s personnel.
9

• The permanent personnel and the external cooperators of APC S.A., having long lasting experience and knowledge in private and public sectors, are able to provide services to Ministries, Public Organizations,
Education – Research Institutes and other public entities.
• APC S.A. is activating in the sector of private enterprises (aquaculture companies and processing - trading companies for fishery products) offering in a continuously increasing volume of customers specialized services of operational support.
• APC S.A.’s personnel, developing the business and research opportunities in the European Union and beyond the geographic borders of Europe, participates actively as mediator, adviser, partner or coordinator in international programs of research and development and programs of technical support, providing Consulting services as well as services of proposal submission, project management and evaluation for public and private institutions.
10

Strategic
Environmental impact assessment studies, especially for aquatic environment
Planning and set up of laboratories for certified food products
Strategic and operational planning services – Institutional capacity building
Technical advisor
Preparation of sectoral studies and studies for economic development of specific areas
Technical advisor, evaluation advisor, project management
11

 Preparation of Strategic Study of Environmental Impact Assessment and supporting report, for the Spacial Planning and Sustainable Development of Greek Aquaculture, (Ministry for
Environment, Physical Planning and Public Works).
 Specification of Common Ministerial Decision and Calls for measures in the frame of
Operational Program for Fisheries 2007-2013 (Ministry of Development).
 Expertise to the Hellenic Foreign Trade Board for supporting the implementation of Managing
Plans for the promotion of Mediterranean species of aquaculture and frozen fishing products.
 Technical Advisor of the Special Secretariat for Water for the implementation of Marine
Strategy Framework Directive (2008/56/EC) (Ministry of Environment, Energy and Climate
Change).
 Technical Consultant for the implementation of actions and projects of the Greek Operational
Program Fisheries 2000- 2006 for the year 2003- 2004.
 Ex ante evaluation of the Greek Operational Program for Fisheries 2000-2006 (Ministry of
Agriculture).
 Technical Consultant for the implementation of actions and projects of the Greek Operational
Program Fisheries 1994-1999 (Ministry of Agriculture).
 Strategic framework study for the directions of marine aquaculture development in Greece
(Ministry for Environment, Physical Planning and Public Works).
12

Assurance for health and safety of agricultural and fish food products -
Training of personnel in the fields of quality, health and safety
Investigation and exploitation of investment opportunities
Preparation of market studies and transaction of product promotion campaigns
Preparation of Feasibility – Technical and Economic studies and operational plans
Preparation of studies for licensing of companies
Business process reengineering studies
Support of companies and entities for installation, certification and maintenance of Quality Management Systems (HACCP, ISO 9001-2001,
ISO 22000, ISO 14000, EMAS, GLOBALG.A.P., etc)
13

 Permanent cooperation (national focal point for prices of greek farmed sea bream and sea bass) with GLOBEFISH which is the unit in the FAO Fisheries Department responsible for information on international fish trade.
 Study on the impact of the FIFG measures on the fish processing industry for European Commission, Directorate-
General Fisheries.
 Technical Assistance Services for the implementation of a
Fisheries Management Plan (IFMP) for Lake Victoria.
 Strengthening Fishery Products Health Conditions in
ACP/OCT countries (for General Secretariat of the ACP Group of States: Eritrea, Kenya, Guyana, Grenada, Uganda, Gambia,
Ghana, Sierra Leone.
14

•Greek Ministry for Rural Development and Food – General Directorate for
Fisheries
•Hellenic Ministry for the Environment, Energy and Climate Change
•European Commission – General Directorate for Maritime Affairs and Fisheries
•United Nations – Food and Agriculture Organization (FAO)
•Hellenic Centre for Marine Research (HCMR)
•University of Athens – Department of Biology
•Agricultural University of Athens
•University of Crete – Department of Biology
•Technological Educational Institute of Epirus – Department of aquaculture and fisheries
•Technological Educational Institute of Mesologgi – Department of aquaculture and fisheries
•Development Agency of Aitoloakrnania Prefecture
•Development Agency of Evia Prefecture
•Development Agency of Dodekanissos Prefecture
•The majority of Greek aquaculture companies (SELONDA Group, DIAS Group,
KEFALONIA FISHERIES S.A., GALAXIDI MARINE FARM S.A., MARKELLOS
MARINE FARM S.A., HELLENIC FISH FARMING S.A. etc)
15

INTERNATIONAL
CONSULTANCY COMPANIES

A.E.L.V.

ADEPA

AGRICONSULTING S.p.A.

COFAD GmbH

ETC

MRAG Ltd

NAUTILUS CONSULTANTS

OIKOS Environnement Ressources

RIAS B.V.

SOFRECO
RESEARCH INSTITUTES

CEVPM

INNOMER

IRD

CFPM

IDMER
NATIONAL
CONSULTANCY COMPANIES
 The majority of ’s member-companies
RESEARCH INSTITUTES

FISHERIES RESEARCH INSTITUTE
OF NATIONAL AGRICULTURAL
RESEARCH FOUNDATION

MEDITERRANEAN AGRONOMIC
INSTITUTE OF CHANIA

HELLENIC CENTRE FOR MARINE
RESEARCH
16


Consulting and technical advisor to fisheries and aquaculture issues in S. Arabia competent authorities.
 Preparation of a legislative framework for aquaculture sector.
 Spatial Planning for aquaculture development in national and regional level. Environmental impact monitoring.
 Know-how transfer on sanitary legislation issues in order to comply with EU sea food imports requirements, fishfeed regulations

Market studies for aquaculture development.

Technical support/studies of private companies for hatcheries, ongrowing units and processing plants.

Investigation and exploitation of investment opportunities
(EU funding) – cooperation between S. Arabia and EU.
17

2, Mnisikleous Str.,
105 56 Athens, GREECE
Telephone: +30-210.32 29 303 & +30-210.32 29 340
Fax: +30-210.32 29 304
Email: apc@apc.gr
URL: www.apc.gr
18