Music Securities’s
Micro Investment Platform
“Securite”
©2013 MusicSecurities,inc all right reserved.
I used to be a MUSICIAN
- Serves as CEO of Music Securities and
runs a micro investment finance
platform called “Securite.”
- Established the company in 2000 with
the goal of attracting investments
directly from fans of musicians. Since
2006, the company offers various funds
for small companies and also launched
the first Microfinance Fund in Japan in
2009 and the "Securite Disaster Area
Support Fund" in 2011.
- Has been selected as one of the
Young Global Leaders for 2013 by the
World Economic Forum (Davos Forum).
Copyright 2013 (c) Music Securities, Inc.
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Securite’s Website (http://www.securite.jp/)
・199 Funds
・108 Business Operators
・70,000 Members
・Small-lot micro investment
(USD 100～)
Copyright 2013 (c) Music Securities, Inc.
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Securite: How It Works
Business
Operators
Fans
(Investors)
1. Post a business plan
2. Invest
3. Utilizing
funds
4. Financial &
Non-monetary
Return
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Why Investment
Investment, not donation
・Fifty-fifty relationship
・Proprietor’S motivation for sustainable
business and financial return for
investors
Investment, not loan
・Flexible distribution schedule which
suits for variable businesses such as
3-year-aged Japanese Sake
・A financial return depends on the sales
Copyright 2013 (c) Music Securities, Inc.
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2 Partnership Agreement
Silent
Individuals
Proprietors
Silent
Partnership
Agreement
Investors
Business
Operators
・Fund raise
・IR
・Management ・Audit
※
Money flow
※ The formation, construction, and the rights and obligations of the parties
of a Tokumei Kumiai are provided in Articles 535 to 542 of the Commercial
Code of Japan
※ Under some conditions, the fund is regarded as capital, not dept, by a
bank
Copyright 2012 (c) Music Securities, Inc.
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Why Invest?
More than 70% of the investors have decided to invest due because of their
interests in the company/projects/products and willingness to support them
35%
30%
25%
20%
15%
10%
5%
0%
①
②
③
④
Reason for investment (Investor survey; multiple answers not allowed, 9,812 active responses)
① Like company
③ Empathy for project mission
② Like products/services and willing to support
④ Financial return
Copyright 2013 (c) Music Securities, Inc.
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Case # 1: Music Funds: AK-69
・Music Funds for AK-69
15
・Total Amount of Issue
USD 3,712,700
※The Most Large Size USD 773,900
・The Best Fund Result
136.14%
AK-69 won Billboard JAPAN MUSIC Awards
“INDEPENDENT ARTIST OF THE YEAR 2011 & 2012.”
AK-69 performed live at the event "Harlem Day" in
New York which was hosted by the most influential
hip-hop radio station in the world, Hot97; a first for a
Japanese rapper to perform at the show.
Copyright 2013 (c) Music Securities, Inc.
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Case # 2: Sake Funds (Japanese Sake, Beer, Wine)
・Sake Funds
28
・Total Amount of Issue
USD 3,648,500
Sake fans support Sake maturation
Investors receive special Sake gift
Sake manufacturers distribute Sake in case loss
of principal
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Case # 3: Microfinance Funds
・MFIs
3
・Total Amount of Issue
USD 2,571,000
・Countries
Cambodia and Vietnam
・1st Fund’s Result
Cambodia ONE 124.58%
Individuals, who value for poverty alleviation in
developing countries support microfinance institutions
(MFIs)
Investors can go to a tour and visit MFIs and their
clients
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Case # 4: Disaster Relief Funds
・ Disaster Relief Funds
39
・ Business Operators
37
・ Total Amount of Issue
USD 11,260,400
1 unit = donation + investment + fee
= 5,000 JPY + 5,000 JPY + 500 JPY
= 10,500 JPY (105 USD)
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New Projects are Coming Soon
Japanese
Fans
(Investors)
1. Support
Business
operators
2. Introduce
3. Invest
4. Financial &
Community
Return
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Start New Partnerships from Today
Utilize Affluent Financial Assets of Japanese
Individuals Start the partnerships from Latin
America to Worldwide
YOU
ARE
THE
NEXT !
Copyright 2013 (c) Music Securities, Inc.
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