Join HP Purchase Edge

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HP Supplies
High Volume LaserJet Print Cartridges
PurchasEdge
Stephanie Hornaday
Stephanie.Hornaday@HP.com
877-615-7476
April 14, 2011
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©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP LaserJet
High Capacity Cartridges
Dual Packs
Tri-Packs
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©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP high-capacity cartridges and multipacks
Three Great Ways to Save Time and Money
Offer your customers choice, convenience and value.
To help save time and money managing a high volume printing environment,
HP offers these three great solutions:
• HP LaserJet High Capacity print cartridges
• HP LaserJet Dual Packs
• HP Color LaserJet Tri-pack
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HP LaserJet high-capacity cartridges
Use HP LaserJet high capacity print cartridges to reduce print management
costs and lower total cost of ownership.
• Lower cost per page. Depending on the printer type, HP LaserJet high capacity print
cartridges can reduce cost per page by up to 35% over standard yield cartridges.1
• Reduced printer intervention time. Save valuable staff time by replacing cartridges
less often.
• Less frequent ordering. Order replacement cartridges less frequently and save time
and money by reducing order administration.
• More environmentally responsible. High capacity cartridges last longer so you will
have fewer cartridges that need to be recycled.
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Cost-per-page calculations based on ISO/IEC 19752 yield and web-based SRP for HP’s (X) cartridges versus their
standard (A) cartridge counterparts. Does not cover (X) cartridges that do not have an (A) equivalent.
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Exclusion Cartridges
Note the listing of X toner cartridges that have exclusions.
C7115X
(does not work in LJ 1000)
Q5949X
(does not work in LJ 1160)
CE505X
(does not work in LJ P2035)
Q5942X
(does not work in LJ 4240)
CC364X
(does not work in LJ P4014)
CE260X
(does not work in CLJ CP4025)
HP LaserJet Dual Packs
Stretch your printing budget even more with the added convenience of HP
LaserJet dual packs.
• Lower purchase price. On average, HP LaserJet dual packs cost 10% less than
their standalone counterparts.
• Simplified ordering process. Save time, handling and shipping expenses with only
one SKU to order, track and ship.
• Increase order size, capture the business.
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Cost-per-page calculations based on ISO/IEC 19752 yield and web-based SRP for HP’s (X) cartridges versus their
standard (A) cartridge counterparts. Does not cover (X) cartridges that do not have an (A) equivalent.
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HP Color LaserJet Tri-Packs
Get maximum efficiency with a convenient tri-pack of HP Color LaserJet print
cartridges—one each of cyan, magenta and yellow—for higher volume color
printing environments.
• Lower purchase price. On average, the HP Color LaserJet tri-pack costs 10% less
than purchasing the three cartridges separately.
• Easy ordering. Reduce your ordering process time and expense with only one
SKU to order, track and ship.
• Increase order size, capture the business.
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Cost-per-page calculations based on ISO/IEC 19752 yield and web-based SRP for HP’s (X) cartridges versus their
standard (A) cartridge counterparts. Does not cover (X) cartridges that do not have an (A) equivalent.
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HP PurchasEdge
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©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP PurchasEdge Program Overview
Program Description and Qualification
•Enterprise, Public Sector, Small and Micro Businesses can earn points toward free HP products and
services when they buy qualifying HP Supplies from a participating office-product supplier
•Members are a US or Canadian business who spends at least $500 annually in printing supplies
•Members earn 1 point for every $4 spent on qualifying supplies, and receive 150 points upon log in
to the site. All points expire after they are 2 years of age.
•Members can help the environment and also earn points by returning used HP toner and inkjet
cartridges via HP Planet Partners
•Members redeem points for over 275 HP products
•Members receive quarterly account statements and special promotions by e-mail
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The Benefits of PurchasEdge for You
What’s in it for you?
•
92% of PurchasEdge members are loyal to the reseller who first
invited them to join the program*
•
PE Members on average spend annually $4,500 more on original
Supplies than non-PE members.
•
Resellers have a 22% higher retention rate of customers that participate
HP PurchasEdge, than those that do not participate in the program.
•
Competitive advantage over non-participating resellers
•
Automated customer reports to help track enrollment, purchases,
and redemptions
•
Co-branded marketing materials for promoting yourself
alongside HP
* PurchasEdge database metrics, 2004-2010
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HP
in
The Benefits to Your Members
Members get FREE products
•
Extends members budget by allowing them to use reward
points to get the latest HP products for free
•
Rewards members for recycling used HP toner and ink cartridges
•
Allows members to learn firsthand about new product
introductions
•
Is a free and easy program in which to participate
•
Quarterly discounts on rewards
•
150 bonus points after members log on to the PurchasEdge
website for the first time
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PE Reseller Enrollment and
Marketing
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Reseller Rep Enrollment and Website
purchasedge.com/reseller
• Home page for secure reseller rep enrollment
and sign in
• View Reseller Demo - Program overview for
resellers reps
• Customizable marketing materials
• Program overview and promotional offers
for members
• Member reporting
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Invite Members to Join PurchasEdge
Log in at purchasedge.com/reseller
Click “Invite new customers” in the left navigation
Open a blank e-mail and insert suggested copy
Personalize message with the following:
•
Customer name
• Your contact information
• Your personal enrollment URL
Download and attach the invite PDF
Send e-mail invitation to one or multiple customers
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Reporting Capabilities
Reports Available on the reseller website:
• Enrollment results
•
Members you enrolled
• Qualifying purchases
•
Supplies purchased by category
• Redeemed product
•
Members who have and have not redeemed
• Reports can be exported in Excel and/or PDF
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PE – Member Enrollment and
Benefits
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Member Enrollment
Enrollment is easy
• Members can enroll in PurchasEdge by clicking on the unique
enrollment URL provided in your invitation.
• Once enrolled, their application is sent to the
PurchasEdge Support Center for review and approval.
• The member will receive a welcome email once their
application is approved and you as their rep will see
the member on the enrollment report available on the
reseller website.
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Member Website
purchasedge.com
• Home page for secure member sign in
• Point balance and history
• Free Product Menu
• Promotional Offers
• Recycle for points
• Donate points to charities
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Qualifying Supplies
PurchasEdge members can receive points for purchases on almost all
Original HP supplies including:
• Original HP toner and ink
• Storage media
• LaserJet supplies
• HP papers and films
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Redeemable Products
PurchasEdge members can redeem for a variety of HP products
• HP LaserJet and Inkjet printers
• HP Scanners
•HP iPAQs
• HP Care Packs
• Storage Media
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PE Key Programs and
Communications
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Program Contact
Contact
When do you call?
PE Member Support line
The PurchasEdge member support team is available to
answer questions or assist program members with their
accounts. Their responsibilities include updating member
account information, adding new company contacts to
existing accounts, assisting members with product
redemptions and returns, linking members with their HP
reseller, etc. The support center is staffed with veteran
customer service personnel who are equipped with the
program knowledge and experience to manage any and
all customer concerns and questions.
support@purchasedge.com
(888) 264-6599
PE Reseller Support line
The PurchasEdge Reseller support team is prepared to
assist existing program resellers, as well as those that wish
to participate. The responsibilities of the reseller support
team include new reseller integration, linking reseller
customer accounts with existing members, linking reseller
reps with their customers, assistance with the data
report/invoice process, etc. The reseller support team is
equipped to handle all requests, concerns or inquiries for all
resellers.
resellersupport@purchasedge.co
m
(800) 879-6633
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Contact Information
PurchasEdge Privacy
The PurchasEdge program is entirely channel-neutral, and will not supply personally identifying information (PII) for
PurchasEdge members to any competing channel. “Any competing channel” includes HP SMB, HP Home & Home Office
Store. PII from one reseller is not given to any other reseller. A reseller could obtain customer names from other
resources such as phone books, but not from the PurchasEdge program.
HP PurchasEdge requires members to provide a valid work e-mail address in order to send quarterly e-statements.
These statements include information about the member's account and the total number of points that member has
earned and redeemed.
All member information submitted as part of the PurchasEdge program will be used in accordance with HP's privacy
statement as posted on the PurchasEdge and HP websites: http://welcome.hp.com/country/us/eng/privacy.html.
All PurchasEdge member information is hosted and managed by a channel-neutral third party. Free HP product
orders are fulfilled by a third party, not the HP Direct channel organization.
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How to get started
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PurchasEdge Reseller Enrollment
Register as a reseller at:
www.PurcasEdge.com
Click on >>Resellers click here
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PurchasEdge Reseller Enrollment
Register as a reseller at:
www.PurcasEdge.com
Click on: Get started
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PurchasEdge Reseller Enrollment
Register as a reseller at:
www.PurcasEdge.com
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Requirements of the Reseller
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Requirements of Reseller Participation
•
Enrollment
•
Invite members to participate
•
Report member purchases to PurchasEdge
Q: How do invoices get submitted?
A: Your company must have a representative with administrative privileges on
the PurchasEdge system. This representative should regularly compile, format
and upload the invoice data for all the PurchasEdge members who shop with
your company.
Q: When are invoices submitted?
A: Invoices must be submitted within 90 days of the purchase date. We
recommend your company have a regular submission schedule, such as
weekly or monthly.
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Outcomes that matter.
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