Brazil World
Cup 2014
Destination Management
Ramona Sigg Clio Tettoni Maya Simon
Table of Content
 World
Cup organization
 Brazil Overview
 Tourism and Economy
 Controversy
 Conclusion
 Source
Ramona Sigg Clio Tettoni Maya Simon
World Cup organization
 First
and future World Cups
 Advertisement
 Main organizers

FIFA
Ramona Sigg Clio Tettoni Maya Simon
Brazil Overview
 5th
largest country
 More than 2 million inhabitants
 Portuguese
 Brasília
Ramona Sigg Clio Tettoni Maya Simon
Brazil Overview
 One
of the fastest-growing major
economies
 GDP growth rate of over 5%
 7th largest economy
 8.5% of Brazil’s population earns less than
$1.50 a day
Ramona Sigg Clio Tettoni Maya Simon
Tourism & Economy
~
600,000 tourists
 20% increase in the number of tourists
 Hotel
prices rise
 Flights: 40% more expensive
 Tickets: From $ 90 to $10’600
Ramona Sigg Clio Tettoni Maya Simon
Tourism & Economy
 International
promotion
 Labor force training
 Improvement of public tourist attractions
 Incentives to the hotel industry
 Infrastructure
 Stadiums
Ramona Sigg Clio Tettoni Maya Simon
Controversy
 30
billions $ = budget of the 3 last World
Cups added together (~25billions $)
 Illeteracy :21% of the population
 13 million of underfed people
 People are expulsed from their home
without any garanties
Ramona Sigg Clio Tettoni Maya Simon
Conclusion
 If
things were done the right way the
World Cup would bring a lot to the host
country
Ramona Sigg Clio Tettoni Maya Simon
Sources
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Fédération Internationale de Football Association (FIFA) - FIFA.com
www.fifa.com
http://www.fifa.com/index.html
Dauden, C. (2013, 17 June) No, I’m not going to the world cup. [video].
Retrieved from https://www.youtube.com/watch?v=ZApBgNQgKPU
Dauden, C. (2013, 22 July) Yes, you can still go to the world cup. [video].
Retrieved from https://www.youtube.com/watch?v=-8Zrxr8r-fY
Geology. (n.d.). Retrieved June 03, 2014, from
http://geology.com/world/map/map-of-brazil.gif
MasterclassBrazil. (2014). MasterclassBrazil. Retrieved June 03, 2014, from
http://masterclassbrazil.com/market-overview-brazil/brazil-invests-86-billionhosting-2014-world-cup/
Media Web Britannica. (n.d.). Retrieved June 03, 2014, from
http://media.web.britannica.com/eb-media/89/64789-004-8180467E.gif
Petroff, A. (2014, May 14). CNN Money. Retrieved June 03, 2014, from
http://money.cnn.com/2014/05/14/pf/world-cup-travel/
The Economist online. (2011, November 01). The Economist. Retrieved June 03,
2014, from http://www.economist.com/blogs/dailychart/2011/11/focus
Wikipedia. (2014, May 11). Wikipedia. Retrieved June 03, 2014, from
http://en.wikipedia.org/wiki/Economy_of_Brazil
Rmona Sigg Clio Tettoni Maya Simon