UNILEVER
END 2 END SUPPLY CHAIN
LULEÅ OKTOBER 2013
KHALIL EL-ACHKAR
NORDIC QUALITY ASSURANCE MANAGER
UNILEVER HISTORY
Margarine Unie
(Netherlands)
Lever Brothers
(UK)
1930
Unilever NV (Netherlands)
Unilever PLC (UK)
FAST FACTS - 2012
252
FACTORIES (4 IN
NORDICS)
COUNTRIES IN
WHICH OUR
PRODUCTS
ARE SOLD
TURNOVER OF
€51 BILLION
AT END OF 2012
173,000
EMPLOYEES
AT THE END
OF THE YEAR
€1 BILLION
INVESTED IN R&D WORLDWIDE
190
SCALE AND GEOGRAPHICAL REACH
EUROPE
THE AMERICAS
€17.1 billion turnover
3.1% underlying volume growth
33% of group turnover
EUROPE
EUROPE
€13.9 billion turnover
0.9% underlying volume growth
27% of group turnover
EUROPE
ASIA, AFRICA, CENTRAL &
EASTERN EUROPE
€20.4 billion turnover
5.7% underlying volume growth
40% of group turnover
CATEGORY HIGHLIGHTS IN 2012
FOODS
Turnover: €14.4 billion
HOMECARE
Turnover: €9.1 billion
PERSONAL CARE
Turnover: €18.1 billion
REFRESHMENT
Turnover: €9.7 billion
LET’S START WITH A SHOP VISIT
What is End 2 End Supply chain?
More than delivering on time in full…
DELIVER
Perfect store
Product – Right size, Right pack
Promotion – correct forecast, responsiveness, promo packs
Price – competitive (Threat from DOBs)
NPD – manage distribution and flexibility
OSA – On Shelf Availability
MAKE
252 factories
Office
Manufacturing
Storage
Sipoo
Flen
Waste management – Delivery and changeover
Stocks – Balance between service and DOH
OEE – (Overall Equipment Efficiency)
CCFOT – (Customer Case Fill On Time)
TPM - (Total Productive Maintenance)
Odense Copenhagen
CHALLENGES
Responsiveness – the “new” way of reducing stock while keeping high service level
RVS/GVS- (Regional/Global virtual sites) – Share best practise
Centralizing - MRP, transport, buying
End of line flexibility – decrease re-pack (product manipulation)
Partner to Win – in buying
Produce more with less environmental impact (landfill, water, C02)
From cost pressure -> End 2 End supply chain