Importance of Communication
Skills
Prof.(Dr.) Madhulika Jha
AMITY University
Session Objectives
By the end of the session, you will be able to:
 Understand
what Communication is
and how it works
 Describe
reasons that communication
fails
 List
and discuss strategies to enhance
communication
COMMUNICATION
Watch your thoughts; they become
words. Watch your words; they become
actions. Watch your actions; they
become habits. Watch your habits; they
become character. Watch your
character; it becomes your DESTINY.
What are the most common ways
we communicate?
Written Word
Components of Communication
Listening
 Speaking
 Reading
 Writing
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What causes distortion or the
barriers to Communications?
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Perceptions
Language
Semantics
Personal
Interests
Emotions
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Environment – noise
Preconceived
notions/expectations
Wordiness
Attention span
Physical hearing
problem
Speed of thought
Miscommunication is probably the biggest single cause of
business foul-ups. You think you were clear; you think you
provided the complete picture; you think the other person
understood. And yet the work product does not meet your
expectations. What went wrong and how can you prevent it from
happening again?
The Goals of Communications:
To change behavior
To get and give
Information
To persuade
To get action
To ensure understanding
DANGERS OF
MISCOMMUNICATION
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An important cause of business foul-ups
The other person/client did not understand what
you thought was clear and accurate
The work product does not meet your expectations
Where did it go wrong?
How can you prevent it from happening again?
BODY LANGUAGE
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Kinesics-Body Movement
Oculesics-Eye Contact
Hepatics-Smell
Proxemics-Proximity
Chronemics-Time Management
Artifacts-Dress & Attire
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Eye Contact
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Facial expressions
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Emoticons
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Gesture
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Posture
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Touch
Have something to say and say it
as clearly as you can, that is the
only secret of style.
- Matthew Arnold
Speak properly, and in as few
words as you can but always
plainly. For the end of speech is not
ostentation, but to be understood.
- William Penn
‘A smart communication
can enkindle even a lazy
mind’ just as the
‘apparel oft proclaims
the man’
Thank you
Prof. (Dr) Madhulika Jha
Director
Amity Institute of English & Business Communication
Amity University
Sec 125 Noida Campus
E-mail: madhulikaj@amity.edu
Ph #: 0120-4392192