Company Confidential
1
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

• Developing the right Communications Culture
• Building blocks of successful Communications Strategy
• Creating and Following a Successful Communications Strategy
• Audiences for INS Communications
• Impacts of Communications on INS
• Key Focus Areas
• Roles of the Communications Manager
• Examples of Roles and Responsibilities
• Category, Project and Regional Communications Tasks
• INS Communications Roadmap
• Action Points
• Communicating and Info Sharing
Company Confidential
2
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Company Confidential
3
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Included in the Comms strategy are components that include the premise that all communications should be based upon trust and credibility.
To help achieve trust & credibility, the following environment is necessary:
•
Attitude: positive, clear, constructive, co-operative, honest
•
Style: innovative, inspiring, creative
• Tone: clear and simple, non-arrogant, positive, informative
•
Language: non-jargon, to-the-point
• Communications Manager has the principal responsibility for developing this culture with help and input from INS Management team.
• Communications manager will further help develop this culture by coaching the managers, setting the example, spreading the comms culture across the department
Company Confidential
4
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

• Ownership and involvement by the management –all management members
• Active and participative line managers
• Frequent dialogue between employees, stakeholders and management
• Active listening
• Openness and honesty
• Make best use of the Communications Manager
• Feedback and monitoring
• INS recognized within the Americas as a high-value service
• Consistent messages
• Clear processes and reliable channels
•Easy to use web enabled access to all INS services for both INS personnel and our stakeholders
Company Confidential
5
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

The goal for all communications should be to add value rather than creating overload
• Too much communications or communicating about the wrong things is just as problematic as too little communication about important things!
• What, when (and how much) are we going to communicate?
• Where and how will we communicate? (what vehicle is best?)
• Who will play what roles in the team’s communications?
Company Confidential
6
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Internal communications (Department-facing comms)
Stakeholder communications (Promoting INS to Nokia)
Supplier Communications (Supplier management)
Company Confidential
7
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

• Communications can have an influence on
• Performance of an individual and the whole organization
• Job satisfaction, motivation and commitment
• Cooperation between individuals and teams
• Department culture and atmosphere
• Stakeholder satisfaction
• Communications need to be
• Honest
• Open
• Timely
• Relevant
• Clear
Company Confidential
8
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Company Confidential
9
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

•
Internal Communications:
• Regular Communications and other face-to-face meetings
• Create a positive environment in which employees can freely express concerns, questions, ideas, etc.
•
INSight, TeamBrief, NForum and other vehicles for keeping team members up to date
•
Work with Managers to create effective communications pieces and channels for team, department and regional communications.
•
Communications Training
Company Confidential
10
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
• Stakeholder Communications:
• To make INS a recognized high-value service within the Americas
•
Participate in and add to easy to use web enabled access to all INS services for both
INS personnel and our stakeholders
•
Direct communications with stakeholders such as
• of the various stakeholders Meetings
• Quarterly Newsletters
• Other news and articles that apply to the interests and needs
• Supplier Communications:
•
Communicate various tool or process changes to Supplier (such as new look for PO’s resulting from NEW myNokiaPurchase)
•
Communicate issues that would affect the business decisions or actions of suppliers as necessary
•
Help develop a new supplier portal to ease the way a supplier can apply for
Nokia Internal Use Only doing business with Nokia INS

Support and consult
Develop
Management comms
Processes
Internal comms planning and management
Guidelines Channels
Skills and competences
Business performance comms
Strategy comms
Communications materials for different needs
Change comms
Crisis comms
Content creation
Key Messages
Mergers & acquisitions comms Manage channels
Internal branding
Comms Training
Intranet issues
Intranet Newsletters
Internal releases Internal events
Staff meetings Videos
Newsletters
Web casts
Company Confidential
11
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Support management team with team and stakeholder meetings
Communicate key content
Give consultancy to teams
Manage change communications
Support the internal Comms network and facilitate networking among the team members
Orchestrate, coordinate, participate in &/or publicize strategy sharing and Quorum events
Produce internal communications materials on quarterly results and distribute them using appropriate channels
Produce internal communications materials on quarterly results and distribute them using appropriate channels
Communicate Nokia and INS vision and strategy
Communicate the mission, objectives and values
Keep Teams Updated
Encourage Feedback and Idea Generation
Reinforce the Nokia values through IIP and other discussions
Build team spirit
Comms Manager
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Nokia Internal Use Only
Line Manager or
Supervisor
X (Content)
X
Regional Head
X (Content)
X
X
X (Content)
X (Content)
X
X
X
X
X
X
X
X
X (Content)
X (Content)
X
X
X
X
X
X

• Facilitate communications between the units/entities operating at the site
• Create the internal comms plan
• Ensure the quarterly results and other business information are communicated
• Communicate local issues to the personnel (such as HR, LtY, etc.)
• Manage local channels such as the intranet, e-mail distribution lists etc.
• Arrange or help coordinate local events
• Create and maintain local presentation material
• Create and update local crisis communications plan
• Distribute internal releases as needed
• Send topic ideas for Nokia News Hub, INSight, etc.
• Prepare articles for publication and various Category Newsletters
•
Managers provide content
• Or Comms Manager creates content from interviews, events, experiences, etc.
Company Confidential
13
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Apr myNP US and
CA Training and
Awareness
Events
May
May 7 myNP “Go-Live”
Prior to Go-Live
Comms to all of US and Canada
Jun myNP MX
Training and
Awareness
Events
Jul Aug Sep
INS Awareness
Campaign US and
CA
Film Strategy DVD in
Finland
INSight INSight
INS Awareness
Campaign MX
INSight LtY Comms (results, next steps, etc.)
Quorum
INSight
INSight
Strategy Sharing
Events US & CA
Strategy Sharing
Events LTA
Monthly
Comms Mktg
Americas
Stakeholder
1H letter
Monthly
Comms Mktg
Americas
Team Brief
Americas
Team Brief
Monthly
Comms Mktg
Americas
Team Brief
Am.
Stakehold er
Q2/letter
Monthly
Comms Mktg
Americas
Team Brief
Monthly
Comms Mktg
Comms support to Americas categories, teams, Country Mgrs Network, Americas IMT, etc.
Americas
Team Brief
Monthly
Comms Mktg
Maintain and develop communication channels for delivering information and collecting feedback.
Company Confidential
14
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Apr myNP 13 sites in US and
Canada for
Awareness
Event
May Jun Jul Aug Sep
Team
Dynamics
Change
Management
Communications
Manager as
Communicator
Oct Nov myNP 2 sites in
Mexico &
Export
Awareness
Event
INS
Introduction
Packet
Category
Stakeholder
Newsletter
Category
Stakeholder
Newsletter
Update myNP
Intranet sites
Add myNP
Training to intranet
INSight
Americas
TeamBrief
INSight
Americas
TeamBrief
INSight
Americas
TeamBrief
INSight
Americas
TeamBrief
INSight
Americas
TeamBrief
INSight
Americas
TeamBrief
Regular Monthly Communications, Emergency Comms, etc.
Ongoing Global Comms efforts – Quorum, Strategy Sharing, Announcements, etc.
INSight
Dec
Comms
Training
Writing Skills
Lunch with Comms (Group Comms Training)
1H 08 myNP all sites in Brazil
Awareness
Event
Americas
TeamBrief
INSight
Company Confidential
15
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Where we should be within 3 years
Company Confidential
16
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

• Increase the INS brand within the Americas region through proactive communications
• Regional communications strategy to be communicated and well ensconced into the culture
• Conduct regular training on both project communications and change management
• Support and contribute to web enabled portal for both Stakeholders and INS personnel to access required information
• Evaluate opportunities for a supplier portal which would allow Nokia and its suppliers to better communicate
• Support & create opportunities for stakeholder conference/communication events to present INS to the wider Nokia audience
• Keep Team Members informed on:
• business performance
• business environment, customer and market expectations
• operational issues, major projects
• organizational development
•
HR issues
Company Confidential
17
© 2006 Nokia
V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia Internal Use Only

Internal INS
Americas
Internal INS
Global
Nokia-Wide
Stakeholders
Supplier Focused
Project Specific General
Strategy Communications
Monthly Comms Meeting
Quorum
Impact Resourc
H e
H
L
H
L
H
Investment Recovery)
Impact Resourc
Various Sourcing Projects M
Communications (MTE, D-Pallet, e
M
H M myNokiaPurchase myNokia Travel
H H
H H
Strategy Sharing/Quorum
INS Introduction Pack
FAQ’s or Easy User Guides
Quarterly Newsletter
H
M
M
M
Updates (new tools & processes)
Web-app. for new suppliers
L
M
H
M
L
H
L
H
Global tools or projects instructions and announcements
M L
Category website updates and improvements H H
M Surveys and Questionnaires
New Processes or tools (i.e., myNokiaPurchase)
H H
M
Comms for Sourcing or Ops M M
Audits M L
Generic notices or e-mails
Project plans RFI’s, etc.
M
L
L
L
Nokia Internal Use Only