Direct Action – Working One to
One with Employers
A presentation and workshop
Christine Jenkins
Managing Director of
CCWorks
Direct Action - Working One to One with Employers
Misconceptions, misconceptions
Direct Action - Working One to One with Employers
Direct Action – the internal barriers
Apathy
Payroll giving
doesn’t
work for us
No one cares at
our charity
Why should we
when we can get
donors by doing
nothing?
Seems like hard
work
We can’t control or
scale
Ingnorance
Payroll giving
has to be
promoted for all
charities
The PFO’s will
stop promoting
us
We don’t know
how to sell it in
Others?
Direct Action - Working One to One with Employers
Direct Action – external barriers
We don’t know which employers
have a scheme
We can’t compete with PFO’s in exclusive companies.
They have the market tied up
Companies won’t promote just for us
The whole contract sign-up business
is too much trouble
Direct Action - Working One to One with Employers
Direct Action – it can work
and
Make Your Final Hour Count
and
Direct Action - Working One to One with Employers
Employee Giving and CoY
Leaving a Legacy or Kick Start?
Appeal- focused or core funding?
One-off or regular donation
or combination?
Universal or targeted campaign –
high earners/couch potatoes?
Use as a sponsorship collection vehicle?
Direct Action - Working One to One with Employers
Direct Action – back to the future 1
Direct Action - Working One to One with Employers
Direct Action – back to the future 2
Canterbury
Community Chest
Direct Action - Working One to One with Employers
Why they Worked
• Well-known brands – national and local
• Use of dedicated fundraisers
• Campaign-style promotions
• Incentives
Direct Action - Working One to One with Employers
Direct Action – in the US
Annual ‘Good Works’ Campaign
Direct Action - Working One to One with Employers
Good Works – Flexible Giving Methods
Give to one of eight featured partners
or to any charity of your choice
"Give a Dollar a Pay" option, simply click a button to designate $1.00 per
paycheck (fortnightly) for charity
One time payroll deduction - taken from the employee's first
paycheck in 2012
Ongoing payroll deductions over 24 pay periods throughout 2012
One time credit or debit card contribution - one time contribution processed
and paid to the recipient charity in 2012
Direct Action - Working One to One with Employers
Good Works – Giving Mechanisms
• Online through Good Works Website
• Online Form download
• By Telephone
Direct Action - Working One to One with Employers
Benevity
Direct Action - Working One to One with Employers
Direct Action - Workshop
What more can be done to engage
employers directly?
Three types of group – maximum 6 in a group
Large Charities
Smaller Charities
PGA’s/PFO’s and others
Direct Action - Working One to One with Employers
Discuss – large charities
How can we use the power of our brands to
engage more employers with payroll giving?
What Appeals/Fundraising Campaigns might
suit payroll giving promotions?
How can we demonstrate local impact when
engaging directly with employers?
Direct Action - Working One to One with Employers
Discuss – smaller charities
How can we compete with larger charities?
How can we use the power of our local
impact to our advantage?
How can we resource business development
of payroll giving?
Direct Action - Working One to One with Employers
Discuss – PGA’s/PFO’s
What can we do to support charities who
want to engage employers one to one?
How can we work with charities who want to
develop new donor recruitment models?
How can charities working successfully and
directly with employers impact on the PG
market?
Direct Action - Working One to One with Employers
Feedback
Direct Action - Working One to One with Employers
Take one action away today
•Large Charities
•Smaller Charities
•PGA’s/PFO’s and others
Direct Action - Working One to One with Employers
Join a Big Change Breakfast Workshop
• We will continue to inspire you to take Direct Action
• We will Share good Case Studies and news stories
• We will Initiate best practices for charities
wanting to take direct action on payroll giving
• You will find out how Big Change online promotional tool
can support you
If you are interested please contact me for dates/venues
0845 612 3577 or email christinejenkins@ccworks.co.uk
Direct Action - Working One to One with Employers