JAN BURNS
INDEPENDENT CHAIR
National Dignity Council [NDC]
Overview
• To give delegates an opportunity to offer their
definition of what they believe Dignity means
• To provide a brief overview of who the
National Dignity Council are and what they do
• To explore the effectiveness of the ‘Ten
Dignity Challenges’.
• Identify their correlation with key documents
and initiatives that impact on Social Care.
Dignity is………….?
Definition of dignity
• Dignity consists of many overlapping aspects,
involving respect, privacy, autonomy and self-worth
• a standard dictionary definition: a state, quality or
manner worthy of esteem or respect; and (by
extension) self-respect.
• Dignity in care, therefore, means the kind of care, in
any setting, which supports and promotes, and does
not undermine, a person’s self- respect regardless of
any difference.
• While ‘dignity’ may be difficult to define, what is clear is
that people know when they have not been treated
with dignity and respect
SCIE- Dignity in care guide
Dignity and Human Rights
• Human rights are based on a number of core values,
including:
– Fairness, Respect, Equality, Dignity, & Autonomy
• Basic rights we all have simply because we are human,
regardless of who we are, where we live or what we do
• Human rights belong to everyone and should be at the
centre of everything we do
• Human rights represent all the things that are important
to us as human beings, such as being able to choose
how to live our life and being treated with dignity and
respect
.
National Dignity Council Aims
• To lead in raising awareness of Dignity and its
importance in delivering excellent services.
• To lead and inspire people to take action to
promote Dignity
• To lead and stimulate a National Dignity Campaign.
• To support and maintain a growing and
intergenerational Dignity Champions network
• To provide a repository that acts as a knowledge
and information search engine.
• To lead in designing, planning and promoting an
annual National Dignity Action Day.
• To ensure the sustainability of the National Dignity
Council.
National Dignity Council Members
Association Directors for Adult Social
Services
National Federation of Women’s Institutes
Social Care Association
Society of Later Life Advisors SOLLA
End of Life Care
Kissing it Better
North West Forum
National Care Forum
Registered Nursing Homes Assoc
British Red Cross
Skills for Care/Skills for Health
Amanda Waring
British Society of Geriatricians
National Pensioners Convention
Dignified Revolution
Care Quality Commission
Macmillion Cancer support
Crossroads
HC-One [Health Care]
Royal College of Physicians
Social Care Institute for Excellence
Residents and Relatives Association
DID YOU KNOW WE HAVE OVER 39,000
CHAMPIONS SIGNED UP ON THE SCIE WEBSITE?
Dignity Champion’s network include:
 members of the public
 people who use care/health services, their relatives and carers
 health and social care managers,
 frontline staff, doctors, ambulance staff
 dieticians, porters, administrators
 care workers in care homes,
 MPs, councillors, students, pupils
 members of local action groups,
 Local Involvement Networks (LINks),
 People from voluntary and advocacy organisations,
 Anyone – everywhere
Caring for our Future: Reforming care and support
• The Government published a White Paper on the
11 July 2012 in which it set out plans to
transform care and support in two major ways.
• to promote people’s wellbeing and independence
instead of waiting for people to reach a crisis
point.
• to transform people’s experience of care and
support, putting them in control and ensuring
that services respond to what they want.
• The White Paper lists five statements which
describe what government expects people will
say about the new system.
Caring for our Future: Reforming care and support
5 statements:
• Maintaining independence: I am supported to maintain my
independence for as long as possible
• Quality: I am happy with the quality of my care and support
• Dignity and respect: I know that the person giving me care
and support will treat me with dignity and respect.
• Taking control: I am in control of my care and support
• How care and support works: I understand how care and
support works, and what my entitlements and responsibilities
are.
Making it Real:
• The aim of Making it Real is for people to have more choice and
control so they can live full and independent lives.
• Organisations that want to make a real difference to disabled and
older people's lives can sign up to publicly demonstrate their
commitment through the Think Local Act Personal website
• Making it Real sets out what people who use services and carers
expect to see and experience if support services are truly
personalised.
• There are a set of "progress markers" - written by real people and
families - that can help an organisation to check how they are going
towards transforming adult social care.
• The marker of progress are 26 "I" statements - which describe what
people expect and want when it comes to care and support - and
are themed around six key areas including:
Making it Real - “What I want”
• Information and advice – having the information I
need, when I need it.
• Active and supportive communities – keeping
friends, family and place.
• Flexible integrated care and support – my
support my own way.
• Workforce – my support staff.
• Risk enablement – feeling in control and safe.
• Personal budget and self-funding – my money
Ten Dignity Challenges
.
The Ten Point Dignity Challenge
E = Enable people to maintain the maximum possible level of
independence, choice and control
Q = Question any potential abuse and have a zero tolerance of all
forms of abuse
U =Understand and respect individual’s rights to privacy
A = Act to alleviate people's loneliness and isolation
L = Liase and engage with family members and carers and treat them
as care partners
L = Let people know they have a right to complain without fear of
retribution
I = Individualised services that are person centred and meet the
needs of the individual
V = Validate and respect individuals needs and choices.
E = Enable individuals to maintain confidence and positive selfesteem
S = Support people with the same respect you would want for
yourself or a member of your family
HAVE A ZERO TOLERANCE OF ALL FORMS
OF ABUSE
SUPPORT PEOPLE WITH THE SAME RESPECT YOU
WOULD WANT FOR YOURSELF OR A MEMBER OF
YOUR FAMILY!
TREAT EACH PERSON AS AN INDIVIDUAL BY
OFFERING A PERSONALISED SERVICE.
LISTEN AND SUPPORT PEOPLE TO EXPRESS
THEIR NEEDS AND WANTS
ENABLE PEOPLE TO MAINTAIN THE MAXIMUM
POSSIBLE LEVEL OF INDEPENDENCE, CHOICE
AND CONTROL
RESPECT PEOPLE’S RIGHT TO PRIVACY
ENSURE PEOPLE ARE ABLE TO COMPLAIN
WITHOUT FEAR OF RETRIBUTION
ENGAGE WITH FAMILY MEMBERS
AND CARERS
ASSIST PEOPLE TO MAINTAIN CONFIDENCE
AND A POSITIVE SELF-ESTEEM
ACT TO ALLEVIATE PEOPLES LONELINESS
AND ISOLATION
Photo by Quinn Dombrowsky, available under a Creative Commons
attribution license.
A Dignity Champion:
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Stand up and challenge disrespectful behaviour
rather than just tolerate it.
Act as a good role model by treating other people
with respect particularly those who are less able to
stand up for themselves
Speak up about Dignity to improve the way that
services are organised and delivered
Influence and inform colleagues
Listen to and understand the views and experiences
of citizens
See the person.
Sign up by phone: 0207 9724007
or
go to: www.dignityincare.org.uk