Consumer Insights
Career Development
Managing My Career in the
CI Career Framework
CONSUMER INSIGHTS
1
Agenda
• Review CI Career Framework
–
–
–
–
2 Career Tracks
4 Stages Model
Competencies
Staffing Senate
• Brief Table Discussion
CONSUMER INSIGHTS
Consumer Insights:
Career Framework
CONSUMER INSIGHTS
Goals of this training
• Bring clarity and consistency to career
development within CI Organization
• Define the expectations for career movement
within the organization.
• Clarify career opportunities for two career
tracks.
• Communicate the fundamental assumption
that high performance is expected of every
employee.
CONSUMER INSIGHTS
SHIFTS IN THE CI CAREER FRAMEWORK
Then
Now
Career Path
Decision Making
Information
Criteria
Perception of Process
Director Group
Director Senate
Manager Senate
Director Feedback
Performance Evaluation
Promotion Recommendation
IDP
Employee Profile
Job Profile
Supply & Demand Grid
Performance Evaluation
Promo Recommendation
IDP
Performance
Tenure
Black Box
Competencies
Performance
Transparent
CONSUMER INSIGHTS
What it is…
• A roadmap to manage
your career/professional
development
• A framework to provide
clarity and consistency
What it is NOT…
• A checklist for a
promotion
• A tenure based process
or system
• A set of competencies
for various career stages
• A prescribed process or
formula
• Freedom for career
growth within two tracks
• Short-term
• Increased involvement
by managers
CONSUMER INSIGHTS
Framework is Built on 3 Elements
1. Two key career track options
– Analytic Expertise
– Insight Application
2. 4 Stage Career Model
3. Competencies
CONSUMER INSIGHTS
Two Career Tracks
Analytic Expertise
• Assure quality of data, sample
and external information to
ensure accurate analysis.
Insight Application
• Develop and manage
research plans
• Manage productive and
efficient operation processes.
• Apply broad functional
initiatives crossing divisional
boundaries
• Develop and implement
applied research methods to
solve business issues
• Deliver consumer, customer,
and competitive insights that
drive business strategy
• Identify emerging tools and
methods to ensure leadingedge methodologies.
• Guide subsequent business
decisions
CONSUMER INSIGHTS
Current Consumer Insights Jobs
Analytic Expertise
• Ethnography / Trends
• CLE teams (IME,
Business Assessment,
QA, Operations, DP)
• Business Information
Center (BIC)
• MOVE Organization
Insight Application
• Divisional Consumer
Insights
• Ethnography, Health,
Value teams
• International
• Shopper Insights
• Competitive Intelligence
CONSUMER INSIGHTS
Movement within and across tracks develops competencies and technical
skills. At higher levels, movement across career tracks are possible but it is
more common to stay within a track.
:
Analytic
Expertise
Insight
Application
Stage 4
Director and above
Stage 3
Sr. Manager / Manager
IDENTIFY A TRACK
IDENTIFY
A TRACK
Stage 2
Sr. Associate
Stage 1
Associate / Analyst
Ethnography/Trends, Consumer Research
Services, Business Information Center,
Market Place Insights
Divisional CI, Insight Connections,
International, Shopper Insights
CONSUMER INSIGHTS
FAQ
Q:
A:
Who chooses my career
track?
Every individual is
responsible for his or her
own career. Regardless of
your track within
Consumer Insights, it is
important that you master
the competencies at each
stage as you progress in
your career.
CONSUMER INSIGHTS
Four Stages Model of Career Progression
Principles
•
•
•
•
General Mills accepted and endorsed framework
Articulates how high performers progress
throughout their careers
Top professionals contribute in different ways as
their careers unfold; they don’t just contribute more
of the same
Provides a concise, clear description of
requirements for various roles within the
organization
CONSUMER INSIGHTS
Four Stages Model of Career Progression
Stage 1
Stage 2
Stage 3
Stage 4
Executing and Learning
Contributing
Independently
Contributing Through
Others
Leading Through
Vision
•
Willingly accepts
supervision
•
Demonstrates
competence on a portion
of a larger project
•
Competent at detailed
and routine tasks
•
Shows “directed”
creativity and initiative
•
Able to perform well under
time and budget pressure
•
Learns how “we” do
things
Analyst / Associate
CONSUMER INSIGHTS
Four Stages Model of Career Progression
Stage 1
Stage 2
Stage 3
Stage 4
Executing and Learning
Contributing
Independently
Contributing Through
Others
Leading Through
Vision
•
Willingly accepts
supervision
•
Demonstrates
competence on a portion
of a larger project
•
Competent at detailed
and routine tasks
•
Shows “directed”
creativity and initiative
•
Able to perform well under
time and budget pressure
•
Learns how “we” do
things
•
Assumes
responsibility for
definable projects
•
Relies less on
supervision; works
independently and
produces significant
results
•
Develops credibility
and a positive
reputation
•
Increases technical
competence and
ability
Builds an internal
network
•
Analyst / Associate
Senior Associate
CONSUMER INSIGHTS
Four Stages Model of Career Progression
Stage 1
Stage 2
Stage 3
Stage 4
Executing and Learning
Contributing
Independently
Contributing Through
Others
Leading Through
Vision
•
Willingly accepts
supervision
•
Demonstrates
competence on a portion
of a larger project
•
Competent at detailed
and routine tasks
•
Shows “directed”
creativity and initiative
•
•
Able to perform well under
time and budget pressure
•
Assumes
responsibility for
definable projects
•
Relies less on
supervision; works
independently and
produces significant
results
Increases in technical
breadth
•
Stimulates other through
ideas and knowledge
•
Involved as manager,
mentor, or idea leader in
developing others
Represents the
organization effectively to
clients and external groups
Builds a strong network
•
Develops credibility
and a positive
reputation
•
•
Increases technical
competence and
ability
Builds an internal
network
•
Learns how “we” do
things
•
Analyst / Associate
•
Senior Associate
Manager & Sr Manager
CONSUMER INSIGHTS
Four Stages Model of Career Progression
Stage 1
Stage 2
Stage 3
Stage 4
Executing and Learning
Contributing
Independently
Contributing Through
Others
Leading Through
Vision
•
Willingly accepts
supervision
•
Demonstrates
competence on a portion
of a larger project
•
Competent at detailed
and routine tasks
•
Shows “directed”
creativity and initiative
•
•
Able to perform well under
time and budget pressure
•
•
•
•
Learns how “we” do
things
•
Analyst / Associate
•
Increases in technical
breadth
•
Stimulates other through
ideas and knowledge
•
Involved as manager,
mentor, or idea leader in
developing others
Develops credibility
and a positive
reputation
•
Increases technical
competence and
ability
Builds an internal
network
•
Represents the
organization effectively to
clients and external groups
Builds a strong network
Assumes
responsibility for
definable projects
Relies less on
supervision; works
independently and
produces significant
results
Senior Associate
Manager & Sr Manager
•
Provides direction to
the organization
•
Exercises power to
influence decisions
and obtain resources
•
Represents the
organization on
critical strategic
issues
•
Sponsors promising
individuals to prepare
them for leadership
roles in the
organization
Director
CONSUMER INSIGHTS
Consumer Insights Competencies
General Mills Leadership
Competencies
Consumer Insights
Specific Competencies
• Leads Innovation
• Technical Expertise
• Energizes and Develops
People and Self
• Influence and Impact
• Delivers Outstanding Results
• Integrity
Competencies and Four Stages model are integrated and provide a career-long
map within Consumer Insights. This map will be used as a coaching, career
planning, and development throughout the organization.
CONSUMER INSIGHTS
Four Stages Model & CI Competencies
Delivers Outstanding Results
Skills:
Stage 1
Stage 2
Stage 3
Stage 4
Executing
& Learning
Contributing
Independently
Contributing
Through Others
Leading
Through Vision
Identifies,
prioritizes and
communicates
initiatives key to
team success
Implements
organizational
changes that
best meet
business and
function needs
Goal Setting
Prioritization
Seeks to
understand
and respond
to changing
priorities
Sets priorities
aligned with
business or
project vision
Communication &
Delivery of Results
CONSUMER INSIGHTS