A personal career story
Edwin Berends
BCF Career Event
Amsterdam RAI
14 May 2014
‘81 born in Groningen
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‘98-’07 @UTwente
Chemical Engineering and Industrial Engineering
& Management (Leeuwarden & Enschede)
‘00-now: board @kivi_nl
Royal Institute of Engineers in The Netherlands
‘04: internship @Shell
on heat integration
Shell Chemicals (Singapore)
’06: internship @DSM
on renewable carbon sources
DSM Corporate Technology (NL & Swiss)
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DSM at a glance*
Sales
~€10 billion
EBITDA
~€1.3 billion
Global
presence
~24,500
employees
worldwide
Listed at
Euronext
NYSE
Share price
quintupled
in 25 years
Sustainability
leader
Top ranking
Dow Jones
Sustainability
Index
•
DSM is a global Life Sciences and Materials Sciences company active in health,
nutrition and materials
•
DSM delivers innovative solutions that nourish, protect and improve
performance in global markets such as food and dietary supplements, personal
care, feed, medical devices, automotive, paints, electrical and electronics,
life protection, alternative energy and bio-based materials
* 2013 numbers total DSM
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Page
Leader in Health, Nutrition and
Materials
Health
Nutrition
Materials
•
Leading supplier of nutritional ingredients (including vitamins, carotenoids,
omega’s, food/feed enzymes, cultures, yeasts, nutraceuticals) for the feed,
food and personal care industries
•
Leading supplier of sustainable high performance materials for the
automotive, electrics and electronics and building & construction industries
•
Recognized as top innovator active in biomedical materials, advanced
biofuels, bio-based chemicals and advanced surfaces for solar systems
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’07-’11: program management
of advanced biofuels
DSM Innovation Center (Delft)
’11-now: expert @betatechniek
on public-private partnerships
Platform Beta Techniek (The Hague)
’12-’13: innovation program office
for new food ingredients
@DSM Food Specialties (Delft)
’12: DSM candidate
Young Professional of the Year 2012
@DSMnext & @DSMnederland
’13-now: product sales manager
of acrylonitrile
@DSM Acrylonitrile (Sittard)
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Photo:
www.michelporro.com
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Reference:
www.businessmodelgeneration.com
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Reference:
www.businessmodelyou.com
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?
Personal Business Model of _____________
_______________
Key partners
Who helps you
Key activities
What you do
Value provided
How you help
Key resources
Who you are and what
you have
Costs
What you give
Customer
relationships
How you interact
Channels
How they know you
& how you deliver
Revenue and benefits
What you get
Source: based on “Business Model You”, Tim Clark, Alexander Osterwalder and Yves Pigneur (2012). BusinessModelYou.com
Customers
Who you help
Personal Business Model of Edwin Berends
14 May 2014 (simplified)
Key partners
Who helps you
Key activities
What you do
Value provided
How you help
Key resources
Who you are and what
you have
Costs
What you give
Customer
relationships
How you interact
Channels
How they know you
& how you deliver
Revenue and benefits
What you get
Source: based on “Business Model You”, Tim Clark, Alexander Osterwalder and Yves Pigneur (2012). BusinessModelYou.com
Customers
Who you help
Personal Business Model of Edwin Berends
14 May 2014 (full version)
Key partners
Who helps you
Key activities
What you do
Value provided
How you help
Key resources
Who you are and what
you have
Costs
What you give
Customer
relationships
How you interact
Channels
How they know you
& how you deliver
Revenue and benefits
What you get
Source: based on “Business Model You”, Tim Clark, Alexander Osterwalder and Yves Pigneur (2012). BusinessModelYou.com
Customers
Who you help
Lessons for the future
• Determine what energizes you and align this with your activities
• Develop your own profile in such a way that not only you, but
also your environment knows what makes you unique
• Do not focus on today’s job only, but keep on developing
yourselves to prepare for the future
• Develop your network and get surprised by new opportunities
• Before making a change, investigate multiple options before
selecting your favorite one
• Consider the personal business model canvas as a tool to
implement the above
For further info
• Today
– I am available for Q&A until lunch time
– My colleague Laurens Ekkelkamp provides career advice this afternoon
(Career Corner, table 3, 1 PM – 4 PM)
• After today
edwin.berends[at]dsm.com
+31 (0)6 531 577 83
• Organizations mentioned:
– DSM
www.dsm.com/careers
– KIVI, the Royal Dutch Society of Engineers
www.kivi.nl
– PBT, Platform Science & Technology
www.platformbetatechniek.nl
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