Internationalization of Retailing:

advertisement

Hoàng Thị Thanh Loan

Nguyễn Hoàng Linh

Bùi Nữ Yến Ngọc

Nguyễn Minh Trang

Nguyễn Vũ Phương Thy

BAIU09085

BAIU09041

BAIU09109

BAIU09069

BAIU09133

Internationalization of Retailing:

 The largest retail companies have been more conservative than other tradable services when entering foreign markets.

 Only a few of the world’s largest retailers can be considered truly global operators: Wal-Mart(USA),

Ahold (Netherlands), Metro (Germany)…

Wal-Mart

Remained a domestic US company until as late as 1991 when it opened a Sam’s Club near Mexico city

Sam’s Club

 Base on the value of its annual sales, if it were a country, would rank 26 th in the world, ahead of

Indonesia, Denmark and South Africa.

Country

United States

Argentina

Brazil

Canada

Central America 0

China 2

Indonesia

Japan

Mexico

1997 2007 Change 1997-2007

(%)

2740 4022 1282 46.8

6 13 7

5 299 294

136 289 153

413 413

73 71

2 0 -2

0 392 392

152 889 737

116.7

5880.0

112.5

3550.0

-100.0

484.9

390.9

Puerto Rico

UK

Total

11

0

54

335

43

335

3054 6779 3725 122.0

Table 11.4 Wal-Mart stores

The company is expected to concentrate increasingly on joint ventures since it was forced to pull out of

Germany in 2006.

Wal-Mart sold its 85 German stores to Metro after it failed to repeat the extraordinary success it had achieved in the USA.

Wal-Mart’s sales strategy:

Allows the company to minimize extensive advertising and promotional campaign.

Maintaining low prices

Five reasons why retailers typically decide to internationalize their operations

Maintain sales and profit

Limited domestic growth opportunities

Opportunities to implement internationally appealing and innovative retail concepts

More passive, reactive and subjective opportunities for enhanced sales and profit.

Apply retail

“know-how” and techniques to foreign markets

 Large global retailers are extending their market into Latin

America, East Asia, central and eastern Europe

 Large global retailers are extending their market into Latin

America, East Asia, central and eastern Europe

 Large retailers are internationalizing their supply networks in form of buyer-driven commodity chain

 Large global retailers are extending their market into Latin

America, East Asia, central and eastern Europe

 Large retailers are internationalizing their supply networks in form of buyer-driven commodity chain

=> trade-led industrialization in labor intensive and consumer goods industries

5 practices applied to buyer-driven commodity chain of large retailers

Global stimuli

Increasing incomes

Technology development,

E-shopping centralized procurement using one distribution center

Globalization of the world economy

 Globalization of the tourist industry

Positive Negative

-

-

-

Create jobs

Sustain indigenous lifestyles, regional cultures, arts, crafts

Provide incentives for wildlife preservation, environmental protection and the conservation of historic buildings and sites

-

-

seasonal

Adulterate and debase indigenous cultures, degrade traditional lifestyles

Create pollution and environmental degradation

 The idea of “ecotourism”: Self-determination, authenticity, social harmony, preserving the existing environment, small-scale of development and greater use of local techniques, materials and architectural styles.

Factors for Reinforcement of Globalization of

Financial Services

E-finance

Offshore banking centers

Factors for Reinforcement of

Globalization of Financial Services

 Information and telecommunications technologies  reduced transactions and transmission costs

 Institutionalization of savings in the developed countries  large pool of capital.

 Trend toward disintermediation

 The deregulation of financial markets

 In the LDCs, the share of FDI stock in service high is > 20%.

 In the banking, cross-border mergers and acquisitions (M&As), means of foreign entry into LDC market during 1990s, rose to nearly

80mil.

Top 20 financial conglomerates

15%

20%

The EU

USA

Switzerland

65%

Vietnam

Banking sector in Vietnam’s growth: Increase in penetration of foreign insurers + Improvement in services offered by domestic banks.

 The country’s banking and financial services sector is

developing at twice the rate of GDP growth ( Growing consumer demand + Increased internationalization of the banking system.)

 Vietnam’s banking sector is transforming and ongoing deregulation will fuel the sector’s growth in coming years.

 Large increase in the presence of banks in less developed countries: East Asia , Latin America , Eastern

Europe.

 1/3 of the world’s financial TNCs are from less developed countries.

NICs have begun to develop relatively large and aggressive banks with an increasing interest in international opportunities.

 The effects of rapid spread of e-finance are not only in

DCs but also in LDCs to leapfrog ahead in some areas of finance.

 LDCs use e-finance  leapfrog ahead in some areas of finance

 The majority of the foreign exchange transactions are still made in only 3 currencies: the Euro, US Dollar, and

Japanese Yen.

 The need for secrecy + The desire for shelter from taxation and regulation  The

emergence of offshore banking centers, which are mostly located in the LDCs.

 Five major specialized offshore banking

centers: The Caribbean, Europe, Middle East,

East and South Asia, South Pacific.

 Reasons:

 less regulated than financial centres elsewhere.

 low- or no tax settings for savings

 provide discreet markets

BPO

• In general

• In India

 Outsourcing: software development, research and development and engineering services.

 The DCs (developed countries) outsource to LDCs

(less developed countries)

 Benefits:

 much less cost than their US counterparts

 Had necessary skills

 Speed and attention to detailed to perform the work

EX:

 outsource data centre management functions

 Network management functions

 Business process and help functions

 Small or large companies

India

 Infosys Technologies

 Tata Consultant Services

 Wipro

 2/3 of India’s export of software services go to the United States.

 Plays important role in creating jobs.

 Has recorded high growth rates inn the export of services

 software, business, financial and communication services.

Main concerns:

 Growing demand for skilled workers

 Rising costs

 Competition

Strengths:

 Companies in DCs are increasing outsourcing to LDCs

(India,…)

 Have their own development teams to take sole responsibility for the development of certain service products.

 The development of Internet

References

 www.wikipedia.com

 www.VietFinanceNews.com

Thank you for your attention!

Download