FROM FARM TO FORK
“A value chain example from meat industry”
Özcan Albak
Vice Chairman
Namet Gıda San.ve Tic. A.Ş.
1
Agenda
1
How we define our value chain
2
Our strategies for managing the
value chain
3
Key notes
2
Our value chain
Our understanding of “farm to fork”
Controlling the system in every step in
order to create “value”
3
Our value chain
Selling/ Distribution
Branded product
(packaged meat & delicatessen)
Livestock farming
Husbandry
Feed plantation
4
Our value chain strategies
Describing through an example from my company:
•
Specialization in red meat production from bovine
• Learning curves for poultry and ovine are different from that of bovine
• Avoiding dairy cattle as its meat/bone ratio is low
•
Balancing of vertical integration and outsourcing
• Outsourcing wheat, barley, clover-based feed; but own plantation of
corn to produce silage
• Proprietary control over distribution, manufacturing/sales of
delicatessen
•
Spillover effects of upstream operations quality on
branded downstream production
5
Spillover effects between
downstream & upstream
Nutritiousness of feed
material
Good ration as the main
component of FCR
Meat/bone ratio : cost
of meat
6
Our value chain strategies
Sustainable growth through investing in …

Feed material
 Using high-quality corn seeds for quality corn-based feed
 Custom scientific ration practice for meat breed

Livestock
 Purchasing meat breed livestock

Slaughter-houses
 Obtained hygiene standards certificate
 Extending shelf-life of meat products from the very beginning

Production units
 State-of-the-art facilities
 Award winning packing technology

Distribution channels
 Refrigerated truck fleet for maintaining the cold-chain till retailer’s shelf
7
Thank you for your attention
Q & A session…
Özcan Albak
oalbak@namet.com.tr
+90 262 658 22 22
8