3A Business Consulting
Strategy Approaches
3A Business Consulting
1
The Strategy Work
– the Generic Way
Mapping
external issues
External
&
internal
toolbox
Mapping
internal issues
Evaluation
Strategy
platform
Analysis
Brain storming
Scenarios
Strategy work
Creativity
Innovativeness
Experience
Strategy
development
“The future belongs to those who see the opportunities
before they become obvious” Theodore Levitt
3A Business Consulting
2
Defining the Business and Strategy
Development – the 3A Approach
External
environment
Internal
environment
Market
analysis
Market
players
Resources
and
capabilities
Customer
analysis
Strategic
alliances
Company
value chain
Industry
overview
Competitive
arena
Core
competencies
Assessment
S. W.
O. T.
Critical
key issues
Business platform
Strategy
options
Mission
vision
Strategy
evaluation
Values
Defining the specific
business arena
Strategy
Strategic
goals
Strategy
implementation
Business
plan
3A Business Consulting
3
The External Environment
The company's external environment
Political, economic, social and technological factors –
PEST analysis
Defining the market
Five forces
Portfolio approaches
Industry value chain
Competitor analysis
Key success factors
”The challenge of estimating the future market for new technologies is
estimating the demand for products that do not yet exist by asking
customers that have not yet heard about the products” Georg Day
3A Business Consulting
4
The External Environment
Illustration of the main elements in the
industry value chain
Raw
material
Processing
Sales &
marketing
Physical
distribution
Customers
3A Business Consulting
5
The Internal Environment
The company's internal environment
Resource and competence analysis
The value chain
Culture and values
3A Business Consulting
6
The Internal Environment
Analysis of main company functions and
processes to establish an understanding
of current business operations
Product R&D, technology and systems development
Human resources management
Value
added
General administration
Inbound Operations Outbound Marketing
logistics
logistics
& sales
Service
3A Business Consulting
7
Combining the External and
Internal Factors
SWOT analysis
Internal
Strengths
Weaknesses
Strengths and weaknesses explored in the resource-based analysis
External
Opportunities
Threats
Opportunities and threats explored in the environment-based analysis
“When the weather is windy, some seek shelter,
others build windmills” Mao Tse-Zsung
3A Business Consulting
8
The Business Platform
What, how and to whom must the
business operate?
What
Customer functions/
customer needs
Who
Customer groups
Technology/
competences
How
“Success comes by out-thinking, rather
than out-punching your competitors…”
Ron Handley, Strategy Workshop Facilitators Ltd.
3A Business Consulting
9
The Business Platform
Linking values, mission and vision
Vision
Values and policies
Mission
Strategy
Values: Definition of key company operational values
Mission: Definition of the purpose we are in business for
Vision: Description of where we are heading and what
we want to achieve
3A Business Consulting
10
3A Strategy Work is Pragmatic
All companies are different, therefore
strategy development needs a pragmatic
rather than a dogmatic approach
Strategy process and strategy content are adapted to the
individual company and its specific circumstances within
the business context
The strategy development work can be carried out by a
top-down or a bottom-up approach
3A Business Consulting
11
3A Case Examples of
Strategy Work
Case 1: Strategy development for major international
food and dairy company
Case 2: Strategic development plan for a complete
national industry sector
Case 3: Strategy work for major Nordic food company
Case 4: Strategy development for global food
ingredients company
Case 5: Strategy outline for functional foods for a
major Scandinavian food company
Case 6: Strategy platform and development of
business plan for a biotech company
Case 7: Development of complete strategy including
feasibility study for a new food company
3A Business Consulting
12
3A Strategy Work – Insight
and Foresight
Insight: “A moments insight is sometimes
worth a life’s experience”
Oliver Wendell Holmes
Foresight: “Those who face the unprepared
with preparation are victorious”
Sun Tzu, The Art of War
3A Business Consulting
13