Spreading our wings
Deerns’ activities in Turkey
Saâdet Yağcı
Wim Buters
Contents
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Introduction Deerns
Medical sector
Deerns’ way into Turkey
Achieved sofar
Observations
Business outlook
2/14
Introduction Deerns
Netherlands
6 offices
Germany
Cologne
Berlin
UK
London
SRP
Keulen
UAE
Dubai
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Independent M&E
engineering company
450 Staff - of which 85
in health care
Turnover € 45 mln/yr
13 Offices
Over 600 projects/yr
Currently consulting
over 23 hospitals
France
Paris
USA
Denver, CO
Spain
Barcelona
3/14
Introduction Deerns
• Regel 1
• Regel 2
4/14
Medical sector
Client
Erasmus Medical Centre, Rotterdam
Architect
Architects Association, The Hague
Project size
12,000 m2 usable floor area
Start design
Completion
November 2002
January 2008
5/14
Sustainability
People
… comfort, health,
well-being …
Planet
… carbon emission
reduction, water
saving, use and
choice of materials …
Profit
… life cycle cost,
image, productivity …
6/14
Sustainability medical sector
Martini Ziekenhuis, Groningen,
The Netherlands 2003 –2007
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most energy efficient hospital
CO2 emission reduction over 2 mio
kg/yr
aquifer thermal energy storage
(ATES)
heat recovery ventilation
efficient lighting with sensors
LEED potential: “Gold”
7/14
Sustainability general
TransPort – Schiphol
The Netherlands 2010
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LEED Platinum
accredited
ATES, 1100 m2 PV
Gray water circuit
Green roof
Smart use of sun and
daylight
Concrete thermal
activation
8/14
Deerns’ way into Turkey
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Low profile market probing (SY)
Expansion specific markets (HC)
Trade Mission late December 2010
Other identified opportunities:
– datacenters
– laboratories, chemical, biological,
pharmaceutical
9/14
Deerns’ way into Turkey
10/14
Achieved sofar
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Visibility
Contacts
Leads
First thoughts on
business model
Deerns TR
11/14
Observations
• Ambitious government however with
limited financial resources
• People very eager
• Focus on Western Europe
• Major market potential
• Culture/language
• Business process specifics
12/14
Observations
Building process in NL
Building process in TR
Client
Client
Architect
Consultant
Contractor
Architect
Contractor
Consultant
13/14
Business outlook
• Healthcare: good
– expertise and track record NL
• IT/Telecom: excellent
– expertise and track record EU
– Deerns’ international clients
• Laboratories/pharma: embryonic
– legislation
14/14
Questions ?
Deerns’ activities in Turkey
Saâdet Yağcı
Wim Buters