Leveraging ASME’s Content to
Support a Global Community
Presenters
• Mike Michaud
– Managing Director, Global Alliances
– michaudm@asme.org
• Bernard Gindroz, PhD
– District H Leader
– Gindrozb@asme.org
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O
Outline
• Global Strategy
– Overview and the Enterprise Perspective
– Connecting Local Content and Community
• Case Studies
– ESDA* in Europe
– Boiler Users Affinity Group in Latin America
• Group Analysis
– What works?
– What needs improvement?
• Lessons Learned
– Identify how to…
– Bringing Best Practices home
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*ESDA = Engineering systems, Design Analysis Conference
http://www.asmeconferences.org/ESDA2012/index.cfm
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Outline
&
• Global Strategy
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Objectives
– Understanding the Global Strategy
– Connecting Global and Local Perspectives
• Case Studies
– Exposure and Discussion on new Models
– Understanding how / why they work
• Group Analysis
– Brainstorming to Identify Ideas
– Identify Opportunities and Obstacles
• Lessons Learned
– Take home Ideas, Resources and Solutions
– Connections to Create Local Content
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ASME’s Global Strategy Statement:
ASME will deliver locally
relevant engineering
resources to advance
public safety and quality
of life throughout the
world.
Specifically, ASME will provide locally relevant
standards, certification, technical information,
and networking for business, government,
academia and practicing engineers to positively
impact the quality of life throughout the world.
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ASME’s Global Strategy Framework
Roadmap to
outline overall
strategy and
prioritize:
•Markets
•Needs
•Initiatives
•Resources
Fiscal Year
2012
Expand & introduce new, locally
relevant products & services
Expand ASME’s Global Impact
Empower individual Engineers
to help change the World
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Sustainable
presence and
business or
delivery
platforms
Products and
Services that
meet global and
local needs
Partnerships
to increase
effectiveness
reach and
impact of
initiatives
Strategies for Growing Global
Communities
Sustainable
presence and
business or
delivery platforms
• ASME Offices
• ASME Training
• High Growth %
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Products and
Services that
meet global and
local needs
• Codes in Spanish
• ESDA
• ASME & PED
• Pipeline Certification
Partnerships to
increase
effectiveness
reach and impact
• Peru-ANIMEIRA
• Hong Kong
• WFEO & UPADI
• Australia
Strategies for Growing Global
Communities
Sustainable
presence and
business or
delivery platforms
• ASME Offices
• ASME Training
• High Growth %
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Products and
Services that
meet global and
local needs
• Codes in Spanish
• ESDA
• ASME & PED
• Pipeline Certification
Partnerships to
increase
effectiveness
reach and impact
• Peru-ANIMEIRA
• Hong Kong
• WFEO & UPADI
• Australia
Expand & introduce new, locally
relevant products & services
New, Local
Content
HQ led Initiatives
Latin America:
• ASME Codes in Spanish,
• Pipeline Personnel
Certification
Europe:
Local Training
Platform
India:
Local Training
Platform
Pipeline Personnel
Certification
China:
• Training Courses
in Chinese
• Workshops &
Symposia with
Local Partners
Middle East/Africa:
Local Training Providers,
Workshops and Symposia
1
1
1
2
Training Providers
30
1
2
1
1
5
1
1
2
5
13
Section
4
1
Student Sections
5
24
Local Group
1
Code Committee
en Español
1
1
1
3
2
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3
3000
2500
1
3
2000
3
1
Local Content’s
Impact in
Latin America
1500
Member Growth in
Latin America
1000
and Brazil
500
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
activities initiated
Locally Led Initiatives
Case Studies:
•Europe and ESDA
• Around the room for other examples
– Italy Section and the PED
– Boiler User Group in Latin America
– Etc…
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12
Transferred from P
Division to the Euro
Region in 2000. Run
technical confere
Europeans by Europ
Now rotated between
serving as ASME co
Different Approaches
Technical Content
Technical Content
Community
Community
Different Approaches
Technical Content
Community
• Support local Working
groups (C&S, EDU and
Technical Chapters)
• Bring ASME Keynote
level to national events
when/where appropriate
• Have Attendees prepresent conference
papers as practice
• Organize Delegations to
ASME meetings
Different Approaches
• Poll Members and
Employers
• Create Local
Industry Advisory
Boards
• Leverage Local
Partners
Technical Content
Community
Discussion Topics
What features are common to both
approaches?
• Interactive Group Activity
• Develop list at each table…
Discussion Topics
What features are common to both
approaches?
• Identifying Common Local & Technical
Interests,
• Aligning with Local Partners
• Committed leadership
• Clarity of project/activity, etc.
• Getting Funding
• Getting other support and approval from
ASME
Collaboration
• How can we foster better cooperation
and coordination between:
– Local members and ASME
– Sections and Divisions
– Divisions and S&C
– Local Activities and Headquarters
&Contacts
Resources
•
•
•
•
•
•
•
•
•
•
•
•
Key Staff Support
Events Management
Speakers Bureau
Section Technical Event Guidelines for PDH Credits
Energy Resource Speakers Kit (English & Spanish)
Best Practices Web Site
Affinity Groups – a vehicle for collaboration
Conference Planning Toolbox
Section Newsletter Template
Technical Division Newsletters
Grant Funding (ECTC, ECF)
Program Funding Options
R
Review
&
O
Objectives
• Global Strategy
– Understanding the Global Strategy
– Connecting Global and Local Perspectives
• Case Studies
– Exposure and Discussion on new Models
– Understanding how / why they work
• Group Analysis
– Brainstorming to Identify Ideas
– Identify Opportunities and Obstacles
• Lessons Learned
– Take home Ideas, Resources and Solutions
– Confidence and Connections to Create Local Content
Leveraging ASME’s Content to
Support a Global Community
For questions or comments
Michael Michaud
michaudm@asme.org
Presentation available at
events.asme.org/LTC12/
home.cfm
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