Who we are and what we do
Name
Date
Every day we are making forestry,
gardening and construction easier for
people in more than 100 countries.
Are you one of them?
More than 320 years of innovation
1959
2006
Chainsaws
1689
Weapons foundry
Listed on NASDAQ
OMX Stockholm
1918
1978
2010
Lawn
mowers
Part of
Electrolux
New production facility
in Mielec, Poland
years
Husqvarna today
The world´s largest
producer of outdoor
power products for
forestry, gardening,
construction and the
European leader
in watering.
Husqvarna today
Operating income
SEK bn
3
Construction 5%
2,5
Americas 11%
2
1,5
Europe &
Asia/Pacific 84%
1
0,5
0
Sales
Financial data
• Sales SEK 32 billion
• Operating income
SEK 2.7 billion
Americas
40%
• 15,000 employees
• Listed on NASDAQ OMX
Stockholm
Data refers to full year 2010, excluding items affecting comparability.
8%
Construction
52%
Europe
& Asia/
Pacific
Our primary strengths
Strong brands
Efficient global distribution network
Broad product offering
Flexible supply chain
Our strong brand portfolio
Core Brands
Tactical Brands
Regional Brands
Leading market positions
Chainsaws
Other petrol-powered, handheld products
Garden tractors
Lawn mowers
Diamond tools for construction
and stone industries
Watering – consumer market
1
Global no.1
Global no.1-2
Global no.2
Global no.1
European no. 1
Global no.
9
Our global presence
Major production facilities
Sales offices or distributors
Distribution network
Retailers
Dealers
End-users
Homeowners / Landowners / Professional forest & tree care /
Professional landscape & ground care / Construction industry
Innovation is our heritage and future
40% of capital
expenditures
in 2010 referred
to new products.
R&D centers in
US, Sweden,
Germany, Japan
and China.
Primary
development for
exploring new
technologies.
Innovative technologies
X-TORQ® technology
Battery-powered tiller
AutoTune™ technology
Automatic watering solutions
Automower
®
Solar Hybrid
Wire saw
Our core values
Professionalism
For “best in class”
performance
Customers first
In our actions
Core
values
Teamwork
With open minds
Always with passion and a sense of urgency
Ownership structure*
USA
Great Britain, 3%
8%
Others
8%
Sweden
81%
*Source: SIS Ägarservice as of 30 Sep 2011.
Share of
capital %
Share of
votes %
16.8
30.0
LE Lundbergföretagen AB
6.6
20.6
Alecta Mutual Pension Insurance
9.6
7.2
Swedbank Robur fonder
6.2
2.0
Nordea fonder
4.3
1.9
Largest shareholders
Investor AB
Organization
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
More about us - www.husqvarna.com
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Right PEOPLE
in right jobs
make great
RESULTS
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Our Code of Conduct
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
By applying the Code in
your daily work, you are
helping to ensure that our
business is conducted
in a responsible and
sustainable way.
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Our Code of Conduct
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Husqvarna believes in
fair treatment of people
and honest business
relations based on our
Code of Conduct.
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Opportunities for individual growth
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
We promote our employees and
help them to develop.
Talent management ensures
that the right person with the
right talent is in the right position.
We encourage mobility
between functions, business
units, countries and regions.
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Europe & Asia/Pacific
• Sales & service, Demand chain,
Trade marketing and Product care.
• Global responsibility for Brands.
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Share of Group
Sales, 2010
Operating income*, 2010
• Approximately 30% market share in the region.
• Approximately 60% of sales are under the
Husqvarna and Gardena brands.
52%
84%
• Distribution network
• Dealers
• Retail chains such as Bauhaus, bauMax,
Homebase, castorama, Kesko, OBI etc.
Brands
* Including items affecting comparability and
group common cost.
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Americas
• Sales & service, Demand chain,
Trade marketing and Product care.
• Manufacturing Americas.
• Leading market positions, especially
for chainsaws.
• Distribution network
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Share of Group
Sales, 2010
Operating income*, 2010
11%
40%
• Dealers
• Sears, Lowe’s, Walmart and Home Depot.
* Including items affecting comparability and
group common cost.
Brands
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Construction
• Sales & service, Trade marketing, Demand &
supply, R&D and Manufacturing.
• Global leading market position with
approximately 13% market share.
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Share of Group
Sales, 2010
Operating income*, 2010
8%
• Equipment and diamond tools
for construction and stone industries.
5%
• Distribution network
• Direct sales to construction contractors,
construction retailers, rental companies
and specialized dealers.
* Including items affecting comparability and
group common cost.
Brands
49%
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Product Development
• Global function for
•
•
•
•
Global categories
Design
R&D
Quality
• A rapid pace of high quality, customerdriven product renewal with a high level
of innovation and increased focus on
battery-powered products.
• Reduce time-to-market.
• In order to make product development
more effective, development resources
are gathered in a few R&D centers in key
locations.
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Products
5%
11%
38%
14%
32%
R&D centers
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
President and CEO
(acting)
Hans Linnarson
Finance & IT
Ulf Liljedahl
Manufacturing & Logistics
• Global function for
•
•
•
•
•
D & SC, Distribution
Manufacturing (Europe, Asia)
Manufacturing Engineering
Lean Program (HOS)
Environment
• Industry specific challenges
• Delivery accuracy, efficient and
flexible manufacturing in a seasonal
environment with short lead times.
• A global platform for lean
manufacturing and continuous
improvement is one of the key
priorities (Husqvarna Operating
System, HOS).
Legal Affairs
Olle Wallén
Purchasing
Martin Austermann
Human Resources
Per Ericson
Communication & IR
Boel Sundvall
Product
Development
Manufacturing &
Logistics
Anders Ströby
(acting)
Sascha Menges
(acting)
Sales & Service
Europe &
Asia/Pacific
Sales & Service
Americas
Construction
Hans Linnarson
Michael Jones
Anders Ströby
Production value by geographical area, 2010
North America
Europe
35%
54%
11%
Rest of the world
Major production facilities