Total Enterprise Virtualization
The Dynamic Delivery Center
Keith Joseph, Channel Manager
Email: keith.joseph@datacore.com
Tel: +44 1189 256021
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
DataCore at a Glance
Celebrated 10 year anniversary in
•
February.
Headquarters in Fort Lauderdale
•
EMEA office in U.K., France, and
•
Germany
AP offices in Tokyo, Seoul, Taipei,
•
Singapore, Sydney, Melbourne
Over 4,000 customers Worldwide
•
Over 2 PB storage managed
•
Qualified for Citrix XenServer™,
•
Microsoft, Virtual Iron and VMware
2
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
A sampling of DataCore’s success
Copyright © 2008 by DataCore Software Corporation. All rights reserved.

Total Enterprise Virtualization
Total Enterprise Virtualization
“DataCore - The Flexible Storage Foundation for Total Enterprise Virtualization”
Virtual Desktops
Virtual Servers
Virtual Storage
Total Enterprise Virtualization – The combination of proven virtualization solutions into comprehensive, enterprise-wide, virtual
infrastructures, comprising desktops, servers and storage. Driving the next phase of infrastructure virtualization!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Total Enterprise Virtualization
Virtual
Servers
Virtual
Desktops
6
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
DataCore Solves Infrastructure Challenges

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
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


Capacity on Demand
Disaster Recovery/Replication
Business Continuity/High Availability
Storage Resource Management
Performance
Cost
Flexibility
Power Consumption
Extending the paradigm of virtualization from the compute layer to the storage layer.
Universal Storage Services across all platforms and vendors.
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
The DataCore & Citrix Partnership
CCIAs on
Staff
Joint focus
on
Virtualization
Joint
Customer
Support
Agreement
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Citrix Ready
Certified
Solutions
Citrix
Technology
Alliance
Partner
Dedicated
Engineering
Team
DataCore & Citrix – Solution Summary
 DataCore provides a virtual storage
infrastructure for physical & virtual
servers and desktops, complementing
your Citrix Delivery Center strategy.
 DataCore is Citrix-Ready out of the box!
• Tested and compatible!
 DataCore provides Universal Storage
Services
• High Availability
• Disaster Recovery
• Capacity On-demand
• Backup/Recovery
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Change The Rules
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Traditional Gen 1 Storage Challenge
Traditional approach




New requirements - buy more hardware
Pay a premium for hardware services
Replace (EOL) every 36-60 months
H/W is legacy before depreciation
Array-bound Storage Software:
Value Plummets Along with Hardware
Asset
Value
Maintenance goes up as
HW depreciates
Array Purchase
Time
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Storage Requirements for a Virtual
Infrastructure
High
many
#VM
Storage Cost
Gap
few
Low
Gap
Low
Storage requirement
(performance, capacity, reliability)
High
Hardware based storage is static and cannot flexibly meet
the changing demands of a virtual infrastructure!
12
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Copyright © 2008 by DataCore Software Corporation. All rights reserved.© 2008
© 2008
DataCore
SoftwareCorp
Corp
DataCore
Software
Virtual storage is the key
Few
License Key Controlled
Upgrades
Hardware Independent
Effectively utilize existing
storage and servers
Storage requirement
(performance, capacity, reliability)
Low
#VM
Low
Storage Cost
High
Many
DataCore
High
Storage virtualization software is dynamic and can
easily accommodate changing requirements!
13
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Copyright © 2008 by DataCore Software Corporation. All rights reserved.© 2008
© 2008
DataCore
SoftwareCorp
Corp
DataCore
Software
The New Rules – Portable Software Platform
Asset
Value
Storage Software Value Grows
 Separate high-value services
from commodity HW
 Maximum flexibility
 Maximum cost savings
Hardware Tracks Industry Innovation and Cost
Time
Hardware Independence enables open choice and investment protection
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Solutions Portfolio
Citrix & DataCore – Product Summary
End to End
Virtualization
DataCore Storage Virtualization
The Storage Foundation for Total Enterprise Virtualization
SANmelody
SANsymphony
SANmaestro
Traveller
UpTempo
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Total
Enterprise
Virtualization
Thin Provisioning - Hands Free Capacity
XenServer Virtual Servers and/or Physical Servers
Just-in-time Thin Provisioning takes the
guesswork out of disk allocation.
2TB
2TB
2TB
2TB
LDM or EXT3 LUNs
DataCore Virtualization Layer
Thin Provisioning - Virtual Capacity
1.5TB Pool
500GB
500GB
500GB
Thin Provisioning presents large virtual
volumes to applications however, only
allocates disk blocks dynamically as the
application consumes them.
The software notifies you as the physical
space gets depleted so that you may add more
drives early enough to meet future demands.
Increase storage utilization and storage
management productivity.
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Business Continuity (HA) - Synchronous Mirroring
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Synchronously mirrors writes between a
pair of SANmelody disk servers using
iSCSI and/or Fibre Channel connections.
App Server
Disk blocks written by the application to a
primary volume on one disk server are
automatically mirrored in real time to the
companion disk server.
Fail Over
Fail Over
In the event of a failure, the companion
server takes over with the mirrored
volumes.
Mirroring
Both disk servers may actively process
I/Os with one handling primary paths for
some of the volumes and secondary paths
for others.
Combine with Citrix XenMotion for Live Server & Storage Migrations!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Snapshots & Fast Disk-to-Disk Backups
Application
Server
Backup
Server
Low-end
Storage
⑤ Map Volume
Point-in-time snapshots are generated
using copy-on-write technology for
selected virtual volumes.
They can be mounted directly by a
backup-server or another system
without occupying the application
machine.
Complete Images (CI)
• Image Updates (IU)
• Source Updates (SU)
• Command Line Interface (CLI)
•
② CI
④ IU + CI
① Snapshot （1 ）
Hi-end
Storage
③ Snapshot （2 ）
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Frequent snapshots provide a
convenient means to restore disks to
known-good images, such as database
checkpoints.
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Asynchronous IP Mirroring (AIM)
③ Mapping
② Snapshot
The Asynchronous IP Mirroring (AIM)
option replicates selected volumes
between a pair of disk servers using
native IP connections over long
distances.
AIM is often combined with snapshots
and other contingency plans at the
remote site to rapidly restore
operations should the primary site
suffer a catastrophe or a planned
outage.
① Asynchronous IP Mirroring
Combine with Citrix WANscaler for optimized replication!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
20
New! Traveller CPR: Virtualization + CDP
③ Rollback Volume
④ Map
Traveller
Rollback
Server
② Journal Data
① Base Data
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
 Travel in time for reliable True
State restores
 Backup with zero impact or halts to
production
 Restore systems and data at disk
speeds
 Optimize workflow and consolidate
backups
 Non-disruptive, agent free and
host transparent
 ‘Dial Back the Clock’ timeshifting
simplicity
Continuous Data Protection and
Recovery Services
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SANsymphony
Supports: VMware,
Windows, Solaris,
HP-UX, AIX, Linux,
Netware, Mac/OS,
etc.
SANsymphony – Universal Storage Services Across Heterogeneous Storage
(Synchronous / Asynchronous Mirrors, Thin-Provisioning, Snapshot, LUN Allocation)
TotalStorage
EMC
Sun
Hitachi
IBM
HP
LeftHand
Networks
Equallogic
Hardware Storage arrays have proprietary software to provide proprietary storage services
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Upgrade Path
Partners typically achieve $8 to $10
in Consulting and Professional
Services revenue for every $1 of
DataCore sold.
Phase 4
Enterprise SAN
Phase 3
HA
SAN+DR
Phase 2
HA SAN
Phase 1
Basic SAN
$50,000+
$20,000~
$8,000~
From $1000
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
© 2008 DataCore Software Corp

DataCore Investment Protection
 Carry Forward Value Protection Program
• Upgrade from any DataCore software and receive full credit
towards upgrades to new DataCore software licenses
• Built-in Investment Protection!
• Purchase what you need when you need it.
 Scalable, flexible, and upgradeable!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Customer Case Studies
Customer Reference
Customer:
Industry:
Storage Capacity:
# of App Servers:
# of Users:
OS:
Property Management
600 GB
2 XenServers, 7 VMs
XenServer (Linux)
Challenge: Several DAS Servers were EOL
(some well over 5 years old). No budget for a
complete refresh.
Solution: Two XenServer 4.0.1 Hosts
implement XenMotion around shared
SANmelody storage.
Repurposed one of the aging servers as the
SANmelody Storage Array.
Problems Solved:
 Existing Server Reused for SAN
 Shared Storage for XenMotion
 Improved Availability
 Costs Controlled
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
DataCore Solution
DataCore: Value, Cost Savings and R.O.I.
No one would ever dream of throwing away Exchange
because the server became obsolete.
So why do it with Storage?
10X
Productivity
Double
Utilization
40%
Slash
Downtime
Business Continuity
Disaster Recovery
Simplify Admin
Automate Capacity
3
80%+
2
1
Virtual Pools
“Auto-Grow”
Thin-Provisioning
Auto Failover
Redundancy
DataCore survives hardware obsolescence!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
2X
Performance
Do More, Serve More
with existing resources
4
2-4X Acceleration
iSCSI SAN / FC SAN
Storage Best Practices for a Virtual Environment
 Build redundancy into the infrastructure not just into a storage array
•
•
Physically separate storage to maximize availability
Ensure redundancy at every level
 Leverage Thin Provisioning
•
•
Maximize your capacity!
Drive utilization from <40% to >80%
 Separate high-value storage services from the hardware
•
•
•
Treat hardware as pure utility/infrastructure and extend the value of
server virtualization to your SAN.
Open the doors to virtually any type of storage technology or mix and
match based on your business needs.
Deploy an infrastructure capable of leveraging technology advancements
with ease and simplicity.
 Deploy a storage strategy (not just a storage array) for your physical &
virtual infrastructure
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Sell it like you sell Citrix
XenServer using existing
knowledge and skills.
Achieve better “software”
margins – DataCore partners
can achieve over 30%
discounts.
Create revenue streams
through consulting and
professional services.
“Carry Forward” Investment
Protection Program.

Competitive
Advantage
Differentiate your proposal –
Offer Total Enterprise
Virtualization instead of a
virtual server solution + a
“box”.
Easier to demo, easier to
trial = shorter sales cycle.
Create a dynamic Datacenter
– put storage where you
want, when you want, on
the fly with no disruption.
Point 3
It’s Software!
Point 2
Point 1
Key Points
DateCore is
Partner
Friendly!
Pure channel model.
Leads passed through to
partners.
Partner portal for
opportunity management.
Complimentary NFR
software to partners.
Thin provisioning available
even on the entry.
ALL DataCore solutions are “Virtual Machine-Ready” right out of the box!
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Call to Action!
 Find out more!
• www.datacore.com
 Try it!
• Trial download available at:
• http://www.datacore.com/download.asp
 Contact us!
•
Email: info@datacore.com
Keith Joseph, Channel Manager
Email: keith.joseph@datacore.com
Tel: +44 1189 256021
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
Total Enterprise Virtualization provided by DataCore & Citrix
Copyright © 2008 by DataCore Software Corporation. All rights reserved.
DataCore, the DataCore logo, Powered by DataCore, SANmaestro, SANmelody, SANsymphony, SANvantage, UpTempo, and Traveller are trademarks or registered
trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All
other products, services and company names mentioned herein may be trademarks of their respective owners.
DataCore Software products are distributed through authorized resellers. Reseller participation in the Carry-forward Value Protection Program may vary. DataCore Software
reserves the right to discontinue the Program at anytime without notice.
A third party product which carries the Citrix Ready logo has been tested by the third party vendor for compatibility with a particular Citrix product(s) using a particular Citrix
test(s). The third party vendor can provide the name(s) and version(s) of the test(s) used, as well as access to the test(s), for your review. Although a product may have
passed the test(s), this does not mean that such product will necessarily work in your Citrix environment. You are responsible for reviewing the third party product and the
relevant test(s) to ensure that they meet your requirements. CITRIX MAKES AND YOU RECEIVE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WITH
RESPECT TO THE THIRD PARTY PRODUCT, ITS FUNCTIONALITY, THE TEST(S), OR THE RESULTS THEREFROM, WHETHER EXPRESS, IMPLIED,STATUTORY OR
OTHERWISE, INCLUDING WITHOUT LIMITATION THOSE OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, NON-INFRINGEMENT OR TITLE. TO THE
EXTENT PERMITTED BYAPPLICABLE LAW, IN NO EVENT SHALL CITRIX BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOVER ARISING OUT OF YOUR USE
OF THE THIRD PARTY PRODUCT, WHETHER DIRECT, INDIRECT, SPECIAL,CONSEQUENTIAL, INCIDENTAL, MULTIPLE, PUNITIVE OR OTHER DAMAGES.