Introduction to
Enterprise Florida
International Trade & Business
Development Overview
IMPACT OF INTERNATIONAL TRADE IN FLORIDA
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Nearly 43,000 Florida companies export according to the US Census Bureau
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2nd largest concentration of exporters in the US (17.5%)
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Florida total trade represented $102.9 Billion in 2009
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$46.9 Billion in “origin” exports (2009)
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Exports of services contributes an additional $27.8 Billion (2009)
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Florida is the third largest exporter of high-tech products in the U.S.
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More than 1.3 million jobs in Florida depend on international business (2007)
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WHY IT’S IMPORTANT FOR FLORIDA COMPANIES TO
ENGAGE IN INTERNATIONAL TRADE?
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Companies that export grow 15% - 20% faster than those who do not
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Pay 15% higher wages
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Are 15% more profitable
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Better able to navigate domestic or seasonal downturns
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More competitive against both domestic & foreign rivals
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95% Florida exporters are S/M’s
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Sources: US Department of Commerce Bureau of Economic Analysis
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OBJECTIVES
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Market Florida international advantages worldwide.
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Assist Florida companies to export products and services to global markets and
identify Joint Ventures and Strategic Alliance Partners.
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Create a statewide Trade Development Network to assist Florida’s small and
medium size companies to access international markets.
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Provide an International Representation Network to identify foreign direct
investment prospects and to assist Florida companies to export.
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Attract international investment to Florida.
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Advocate continuous improvement of Florida’s critical factors for global
competitiveness.
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CUSTOMER PROFILE
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Small and medium-sized Florida manufacturers, distributors and service
companies.
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Florida Economic Development and Trade Organizations.
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International companies interested in Florida’s products and services.
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International companies interested in expanding or relocating to Florida.
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Florida communities interested in attracting International Investment.
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INTERNATIONAL BUSINESS DEVELOPMENT PRIORITIES
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Maintain Florida’s market share in the Latin American Region
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Increase Florida trade with our NAFTA Partners
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Diversify Florida exports by targeting markets in Europe and Asia
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Develop Florida business opportunities in Africa
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Increase Florida high technology & manufacturing exports worldwide
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Support advocacy efforts that enhance Florida’s competitiveness
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Market Florida worldwide as an ideal investment destination and identify foreign
investment prospects
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Attract target industry foreign direct investment
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KEY TARGET MARKETS WORLDWIDE
North America, Latin America and the Caribbean Basin
Argentina
Bahamas
Brazil
Canada
Caribbean Nations
Central America
Chile
Colombia
Dominican Republic
Mexico
Peru
Venezuela
Germany
Italy
Scandinavia
Spain
The Netherlands
United Kingdom
Europe
Belgium
France
Far East (Asia) and Oceania
China
Malaysia
India
Singapore
Japan
Taiwan
Australia
Africa and Middle East
Israel
South Africa
U.A.E
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TARGET SECTORS
TRADE
FDI
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Aviation/Aerospace
• Aviation/Aerospace
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Life Sciences
• Information Technologies
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Information
Technologies/Telecommunications
• Life Sciences
• Homeland Security/Defense Technologies
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Electronics
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Homeland Security/Defense Technologies
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Clean Energy/Environmental Technologies
• Emerging Technologies
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Professional/Transportation/Financial
Services
• Manufacturing
• Financial Services/Professional Services
• Clean Energy
• Multinational Headquarters/Logistics
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Strategic Challenges - Manufacturing
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TRADE SERVICES PROVIDED
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Counseling Services
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Market Site Trade Events, Trade Exhibitions, Trade Missions and Catalog
Shows
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Market Information Analysis
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Team Florida Missions
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Certified Trade Missions Program in support of regional EDOs
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Inbound Trade Missions
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International Trade Offices
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Special Market Development Programs (Africa, DR-CAFTA, Japan & Mexico)
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Florida Trade Network (Federal/State/Local Partnerships)
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Florida Trade Stimulus Programs (Florida Export Directory, Trade Show Grants)
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INTERNATIONAL REPRESENTATION PROGRAM
Senior Vice President
International Trade & Business Development
Manuel A. Mencia
Vice President
International Operations
Fred Glickman
AFRICA
ASIA-MIDDLE EAST
EUROPE
NORTH AMERICA
Johannesburg,
(Liaison Offices)
Brussels, Belgium
Toronto, Canada
South Africa
Tokyo, Japan
(European
Regional Office)
Mexico City,
Mexico
Beijing ,China
Taipei, Taiwan
Tel Aviv, Israel
London, UK
Munich, Germany
Madrid, Spain
(Liaison Office)
Prague, Czech
Republic
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