PRESENTED TO
KAMRAN YOUSAF SANDHU
Group Members
1
Farooq Amjad
082159
2
Khuram Shahzad
083268
3
Irfan Ali
082140
4
Salman Rasheed
082119
5
Abrar Hussain
083109
INTRODUCTION
One
Two
Three
Four
• “Nestlé” is a Swiss-German word which means “Little Nest” which
is its trademark
• Nestlé is the worlds’ number one food company
• 5th largest world’s company according to its turn over
• 2 million 31 thousand people employed from all over the
world and present in 81 countries of the globe having
522 factories
• Over 700 products renovated or innovated in the past
five years, with wellness in mind
HISTORY
• Henri Nestlé
established
Nestlé in 1867 in
Switzerland
(Vevey HQ)
• His first product
was lactogen
formula for
infants by the
name “Farine
Lacteé”
KEY DATES 1866 COMPANY FOUNDATION
1
Major joint ventures 1981
Galderma
1905 Merger between Nestlé
and Anglo-Swiss Condensed
Milk Company
1929 Merger with Peter,
Cailler, Kohler Chocolates
Suisses S.A.
1947 Merger with
Alimentana S.A. (Maggi)
1971 Merger with UrsinaFranck
1974 L'Oreal (equity
interest)
2
1977 Acquisition of Alcon
(2002: partial IPO)
1985 Acquisition of
Carnation
1988 Acquisition of BuitoniPerugina
3
2001 Acquisition of Ralston
Purina
2002 Dairy Partners
Americas and Laboratories
innéov
1990 Cereal Partners
Worldwide
2003 Acquisition of
Mövenpick, Powwow and
Dreyer's
1991 Beverage Partners
Worldwide (formerly CCNR)
2004 Acquisition of Valio
(ice cream activities)
1992 Acquisition of Perrier
2005 Acquisition of Wagner,
Protéika, Musashi
MISSION STATEMENT
Good
Food
Good
Life
"Nestlé is the largest food company in the world.
But, more important to them is to be the world's
leading food company”.
PRODUCTS
Baby
Foods
Breakfasts
Cereals
Beverages
& Bottled
Water
Chocolate
&
Confectio
nery
Dairy
Products
PRODUCTS (Cont’d)
Food
Services
Ice Cream
Prepared
Foods
Pet care &
Pharmace
uticals
Cosmetics
COUNTRIES
Bangladesh
China
Hong Kong
India
Indonesia
Iran
Israel
Japan
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia
Pakistan
Philippines
Republic of Korea
Saudi Arabia
Singapore
Sri Lanka
Syria
Taiwan
Thailand
United Arab Emirates
Uzbekistan
Vietnam
TOTAL 81 Countries
NESTLE IN PAKISTAN
 Nestlé MilkPak Limited (NML) was incorporated
in Pakistan under the Companies Ordinance,
1984 & listed on Karachi and Lahore stock
exchanges since 1980.
 Joint venture between Nestle Switzerland and
MilkPak Limited came about in 1988.
 Nestlé Pure Life was launched in Pakistan in
1998
FACTORIES
FIVE
Factories
Sheikhupura
Karachi
Kabirwala
Islamabad
MANAGEMENT PROCESS
PLANNING
•Recognition
• R&D
•Plan
•Formulation
•Estimation
ORGANIZING
STAFFING
•People
•Process
•Situation
•Competence
•Counseling
•Training
•Developing
•Coordinating
•Compensating
LEADING
CONTROLING
•Decentralized
•Comparing of
Manufactured
products
•People oriented
•Motivating
activities
HRM DEPARTMENT HIRARCHY
Human
Resource
Manager
Recruitment
and
Development
Planning
and
Relationship
HR Coordinator
HRM
Coordinator
HR Coordinator
HRM
Coordinator
Assistant
Assistant
Time Office
Personnel
Management
HR Coordinator
HRM
Coordinator
HR Coordinator
HRM
Coordinator
Assistant
Assistant
ABRAR HUSSAIN
FUNCTION OF HRM
 Recruitment & Selection
 Training and development
 Compensation and Benefits
 Motivation
 Promotion
RECRUITMENT AND SELECTION
Each year, number of Eligible persons and top you
graduates are recruited.
All have strong academic qualifications and Essential language.
Technical skills & relevant internships or professional
experience.
High degree of adaptability.
Unquenchable thirst for knowledge.
The ability to assume control anywhere in the world.
TRAINING & DEVELOPMENT OF EMPLOYEES
New employees are prepared to gain
experience in production, sales and marketingrelated activities & other areas of the business.
Activities include:




Production,
Supply chain & information systems,
Finance & control,
Selling & Purchasing,
Communication & Market Research.
REWARDS & BENEFITS
To Provide the Health facilities and security.
25 days' holiday in one Year
Mobile phone on a business need basis
Company bonus scheme
Contributory final salary pension scheme
Childcare vouchers (dependant on salary)
Gym facilities at larger sites
Staff shop at most sites
MOTIVATION
Employees get Motivation by: Equal Employment Opportunities (EEO)
 Immediate job satisfaction
 Long-term career development
 Superior pay and benefits
 The personal growth that comes from experience
and training
 Materialistic as well as internal motivation
PROMOTION
ADVERTISING CHANNELS
 Internet
 Television
 Newspapers
 Magazines
SALMAN RASHEED
SWOT ANALYSIS
Brand name
R&D department
Unique features and technologies
40 & 60% test result criteria
Less consumer research
in few areas
Market expansion by
using bio-technology
Baby milk action
Product
acceptance
STRENGTHS
WEAKENESSES
OPPORTUNITIES
THREATS
CORPORATE LEVEL STRATEGY
 Diversification Strategy:
A number of brands have introduced in Pakistan & also
new in process.
 Vertical Integration Strategy:
Only Manufacturing and Selling
 Consolidation Strategy:
No consolidation
 Geographic Expansion Strategy:
It has increased & also it will be in future.
BUSINESS LEVEL STRATEGY
 Cost Leadership Strategy:
No
 Differenciation Strategy:
Due to Quality bases
 Focus:
All market segments
DIFFERENTIATION
Our service is very efficient as compared to others.
  Nestle is now supplying water door to door for their
regular customers.
  Nestle water is available now in many packing they
are more convenient as well a s economical.
  Their quality check is much better than others so
there is no need to bother about the quality and the
taste of its products.
FUNCTIONAL LEVEL STRAEGY
 Finance Department
 HR Department
 Production Department
 R & D Department
 Marketing Department
 Others
LEADERSHIP PRINCIPLES
Their motto is:
"Teamwork with responsible leadership".
Nestlé is people & product oriented.
Value for its stake holder but would not favor
,short term profit at expense of long term business
development.
As decentralized as possible.
Concept of Continuous improvement of activities.
NESTLE FAVORS
•1
Flat organization structure
•2
Clear level of responsibility
•3
Function responsibilities
•4
Team with its leader
FAROOQ AMJAD
SUGGESTIONS
Bonus packages and increment in salaries
for a selective level of work and efficiency
should be awarded to attract the
employees’ concern.
Staff should be made more responsible by
implementing strict rules and regulations
and taking disciplinary actions against any
un-professional behavior.
CONCLUSION
Nestle is a market leader due to different
reasons:
 Its price is high against its competitors but it matches
its quality with its competitors.
 Its packaging is good.
 We can easily find Nestle from any retailer shop.
 Behavior of employees is not professional and every
department should treat equally.
THANK YOU