Designing with Freescale
Press Briefing
Moscow, November 30, 2010
TM
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc.,
Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink
and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
Agenda
► Steve
Wainwright
Vice President Sales & Marketing; General
Manager Freescale EMEA
• Freescale update
• Key market drivers & solutions
► Andrey
Abramov
Distribution Sales Manager, General Director
Freescale Russia
• Freescale Russia update
• Key successes
Q&A
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc.,
Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink
and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
TM
2
Freescale Focus
Four Product Platforms
+ Software
Focused on Growth Markets
Leveraging Three Growth Trends
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc.,
Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink
and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
TM
3
Portfolio Solutions
General
Embedded
Body &
Security
Base stations
& Controllers
Powertrain
& Hybrid
Routers &
Switches
Chassis
& Safety
Security
Appliances
Driver
Infotainment
Printers &
Gateways
General
Embedded
Appliance
Control
Smart
Books
Home Portable
Medical
eBooks
Smart Meters,
Smart Grids
RF Remote
Controls
Factory
Automation
& Drives
Sensors for
Phones &
Games
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc.,
Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink
and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
TM
4
Third Quarter 2010 Overview
► Sequential
•
•
•
•
revenue growth
Revenue $1.15 B
3.6% increase from Q2 2010
29% increase from Q3 2009
All core businesses up sequentially and year over year
► Profitability
•
•
Operating earnings of $158 million – 13.8% of sales
EBITDA of $253 million – 22% of sales
► Strong
•
•
improving
liquidity
$1.07 billion in cash & cash equivalents
Operating cash flow of $182 million
Operating earnings and EBITDA adjusted for purchase accounting and other items. See GAAP reconciliations at Freescale.com/investor.
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc.,
Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink
and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
TM
5
Automotive key market Drivers
“80% percent of innovation is electronic”
“Impossible to comply with regulation
without electronic systems”
Electronic value as % of car
-Automotive OEM
?
Advanced Driver Assistance
Active-Passive Safety
Green Powertrain
Radar / Vision
Telematics
Infotainment
Airbag
ABS / ESP
Body Electronics
Multiplexing
50%
35%
30%
22%
Electronic
Fuel Injection
2.5%
15%
10%
5%
1950
1960
1970
1980
1990
2000
2005
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
2010
2030?
TM
6
Freescale in Automotive
We help put
160,000 new cars
on the road every day
More than 3 billion of our MCUs
are operating the world’s fleet today
Freescale has shipped over 200 million
32-bit Power Architecture MCUs,
helping make cars smarter and safer
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
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7
Qorivva
Qorivva MCUs are based on industryleading Power Architecture technology,
for a full range of automotive applications
Single-core and multicore variants,
allowing options for increased
performance and safety
Unleashing the Power of
Automotive Innovation
New MCU families built on advanced
55nm technology offer leading-edge
integration and performance capabilities
Embedded safety architecture using
redundant cores and fault monitoring for
safety-critical applications
Advanced software tools to optimize for
multicore applications with the industry’s
best 3rd party ecosystem support
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
9
Industrial Key Market Driver
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
10
Kinetis MCUs
Design Potential. Realized.
The most scalable portfolio of
low-power ARM Cortex-M4
MCUs available today
Innovative 90nm Thin-Film Storage
Flash with FlexMemory embedded EEPROM
capability
Exceptional mixed-signal integration
One of the most comprehensive ARM®
enablement portfolios, including
solutions from Freescale as well as
the ARM connected community
Kinetis products are now available
Building the Industry’s most trusted portfolio
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
11
Networking Key Market Drivers
Peak Download Speed
Mobile Broadband Evolution
1 Gbps
Wi-Fi
Ethernet/Wired
100 Mbps
HSPA
WiMax
Packet
Based
10 Mbps
1 Mbps
New
EDGE
100kbps
GPRS
GSM
Cell
Based
10kbps
0
30
Feet
300
Feet
1
Mile
10
Miles
100
Miles
Distance from Access Point for Optimum Speed
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
12
Freescale QorIQ Processor Platforms
QorIQ P5
P5020/P5010
Up to 2.2 GHz, <30W Max,
64-bit core
QorIQ P4
P4080/P4040
Up to 1.5 GHz, <30W Max,
QorIQ P3
P3041
Up to 1.5 GHz, <15W Max,
QorIQ P2
P2040,
P2020/P2010
Up to 1.2 GHz, <8W Max,
QorIQ P1
New! P1010/P1014
NEW!
P1020/P1011,
P1021/P1012,
P1022/P1013,
P1023/P1017
Up to 800 MHz, <5W Max
• Network complexity driving
need for more memory space
(ie. routing tables)
• Size, Weight, Power &
Performance (SWaPP)
• Combining data + control
plane with a many core
solution
Metro Carrier
Edge Router
• Infrastructure consolidation
leading to data + control
plane
• Power constrained to < 15W
• Pervasive network
connectivity with triple play
convergence
• High integration for a
cost-effective, low
power platform
Service Provider
Routers
Network Admission
Controls
IMS
Controller
Converged Media
Gateway
Radio Network
Control
SSL, IPSec,
Firewall
Storage
Networks
Serving Node
Router
Access
Gateway
Unified Threat VoIP Carrier-Class Wireless Media Base Station
Media Gateway
Gateway
Mgmt
Integrated
Services Router
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
Network Attached
Storage
Digital Video
Surveillance
TM
13
Consumer Key Market Driver: Social Networks Explosion
Country/Territory
Population
Date Last Updated
% of World
Population
1
China
1,333,680,000
October 23, 2009
19.64%
2
India
1,198,003,000
3
United States
307,768,000
4
Indonesia
229,965,000
5
Brazil
192,965,000
October 23, 2009
2.83%
6
Pakistan
167,761,000
October 23, 2009
2.47%
7
Bangladesh
162,221,000
2.39%
8
Nigeria
154,729,000
2.28%
9
Russia
141,881,000
October 23, 2009
2.09%
10
Japan
127,540,000
September 23,
2009
1.88%
11
Mexico
107,550,697
12
Philippines
92,226,600
Rank
•350 Million
Active Users
•More than 2
billion photos
uploaded each
month
•More than 8
billion minutes
spent on
facebook every
day
50% of active
users log onto
facebook in any
given day!
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
17.64%
October 23, 2009
4.35%
3.39%
1.58%
Mid, 2009
1.36%
TM
14
Consumer Key Market Driver: Connected Devices Explosion
Computing Growth Drivers Over Time, 1960-2020E
1,000,000
100,000
Mobile consumer
Increased
Integration
Cell phone/
Desktop notebook
10,000
105M +Units
PC
100
15M +Units
Mini Computer
100M +Units
10
0
Mainframe
10M + Units
1M + Units
1960
1970
1980
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
1990
2020
TM
15
i.MX ARM Based Processors
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
16
MMA9550L At-a-Glance
MMA9550L Sensor
Sensing Software
Customer/Third Party
Innovation
ColdFire V1
32-Bit Processor
Power
Management
Applications
Connectivity:
I2C/SPI
Scheduler
Communications
► Freescale’s
extensive
sensor expertise for
over 30 years continues
to advance with
intelligent context
awareness sensing for
integrated
interpretation and
decision making.
Inertial Sensor
Gyro
Pressure
Touch
Magnetics
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
17
TM
Conclusion
►
Key market drivers generate long
term electronic content growth
perspective
►
Freescale well positioned to benefit
from those growth markets
►
Leading edge product & technology
portfolio
►
Provider of real, complete solutions
►
Freescale is a global leader in
Embedded processing solutions
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
18
Freescale in Russia
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
19
Freescale in Russia - Background
► Official
opening of Motorola SPS lab, October 1995
► FSL
site in Russia is located near Moscow, in Zelenograd.
Zelenograd is the home of numerous high tech companies and research institutes
specializing in electronics, nanotechnology and environmental technology.
► 90
employees in 2009 – fast growing R&D team
► Main
activities:
•
Library and memories which serve all business groups;
• Design technologies tools for Library and Memories for internal customers
• Design center for automotive analog
• Sales office
► Site
maintains active relationship with universities
(Moscow Institute of Electronic Technology and 10 universities in network
with microprocessor labs)
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
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marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
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20
Freescale Strategy in Russia
Target markets:
► Aligned with growth areas in Russia – Industrial, Automotive and Telecom.
► Industrial
highlights:
•
E-metering, Motor Control, Appliance (energy efficiency/low power solutions)
• Security and Video surveillance
• Factory automation - Control and secure communications
► Automotive
highlights
•
Emission controls / Engine management
• Safety, Security and comfort / Telematics
• ERA GLONASS
► Telecom
•
highlights
SME, Broadcast and LTE
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
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21
Freescale Strategy
Distribution Network:
► Two years ago, Russian Distributor, Symmetron, was added to our Global
Distributor network of Arrow, EBV, Silica.
► These
additions to our channel form a key part of our strategy to extend our
portfolio reach and technical support in the Russian Market
► Strong
alignment between Freescale’s strategy, portfolio and solutions with
all authorized distributors and partners.
► Their
market, application and field technical expertise will enable strong
local support for customers, backed up by extensive resources and support
from a global Freescale.
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
22
Automotive
Prime Minister Mr. Putin drives Lada Kalina
• Navigation system managed by Freescale
i.MX
• Support Russian Navigation Standard
GLONASS
• Will be set up in Lada Kalina and Lada Priora
in 2011
Freescale is in almost all new designs or
redesigns of local OEMs
• Engine Control Unit
• Infotainment
• Body control / Clusters
Active participation in developing of ERA
GLONASS system
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
23
Energy Saving
Lighting
• ZigBee wireless system for Street Lighting
• High Brightness / High Power Solid State
Lightning based on DALI & DMX512 lighting
protocols
Smart Metering
• ZigBee wireless system based on SNAP
protocol for metering data acquisition
• PLC – Power Line Communication
• AMR – Wide range of Reference design based
on i.MX, PowerPC and Kinetis
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
24
Environment Friendly Design
Electrical bicycle
• Electrical Motor is managed by best
in class Freescale Digital Signal
Controller
• High Performance and Low Power
increase battery life
• 16 bit DSC MC56F8037
•PMSM 360 W (peak 1kW) motor with
Vector Control
• Efficiency 92%
• Cruising range with 10Ah 42V
battery: 50 km @ 15 km/h (only motor)
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
25
E-readers
Pocketbook Global
• Models 601 Revo and 603 are
managed by Freescale ARM11 MCU
i.Mx357
• Special Power-saving mode to extend
battery life
• Performance to get faster page flips
E Ink and Freescale announced a partnership end
of 2009 to develop the i.MX 508 integrated
processor
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
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26
www.towersystem.ru
Присоединяйся. Общайся. Воплощай.
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
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marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
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TM
http://www.towersystem.ru/forum/
Присоединяйся. Общайся. Воплощай.
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
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TM
Freescale Offers Product Longevity Program
► The
embedded market needs long-term product
support
► Freescale
is pleased to introduce a formal product
longevity program for the market segments we serve
•
For the automotive and medical segments, Freescale
will make a broad range of program devices available
for a minimum of 15 years
•
For all other market segments in which Freescale
participates, Freescale will make a broad range of
devices available for a minimum of 10 years
•
Life cycles begin at the time of launch
► A list
of participating Freescale products is available
at: www.freescale.com/productlongevity
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
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marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
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29
Conclusion
• Target areas in Russia – Industrial,
Automotive and Telecom
• Product portfolio is perfectly align with
growing market segments in Russia
• A lot of success stories in Automotive Record for Design WINs
• Kinetis Cortex-M4 MCUs open new
opportunities and market segments
• Longevity program reinforce confidence of
Russian customers
• Emphasis placed on addressing customer
base in Russian
Freescale, the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. QorIQ and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or
service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service
marks licensed by Power.org. © 2010 Freescale Semiconductor, Inc.
.
TM
30
TM