From R&D to Commercialization
“The Road Less Travelled”
Paritud Bhandhubanyong
Technology Promotion Association
(Thailand-Japan)
September 3, 2010, NSTDA
Contents
•
•
•
•
•
•
Introduction
Full Research at AIST
A view from private sector
NSTDA and TISTR
Comment from Industry
To NSTDA with love….
Basic, Generic and Infrastructural Research
in Materials Science
－ Science (creativity) and Innovation (collaboration)
Incubating
Zone
Challenging
High-Risk Zone
Innovation Zone
Mission I, III
Mission II
Basic
and
Generic and Infrastructural Research
Dissemination
Commercialization
Type
Product
Darwin’s Sea
Proto
Death Valley
Devil’s River
Invention and
Discovery
－
3
3
R & D World Map Today and in 20 Years
Today 1/3 of R&D in USA
20 years ¼ in USA
1/3 in Europe 1/3 in Asia
¼ in Europe
½ in Asia
Robert L.Byer : Stanford University
Full Research at AIST
• Type 1 Basic Research …. Discovery/
Invention = Ideal, Dream Period … Academia
• Type 2 Basic Research …..Nightmare Period
• Development Research/ Product Realization
Research/ Venture ….. Product Realization/
Industrialization = Reality Period … Industry
• AIST covers the spectrum but emphasizes on
the Type 2 Basic Research
Commercialization
Plan and Production
Prototype
Product
Development
Product
Research by University
Research by Corporate
Concept Development
R&D Collaboration and
Business Process
% of investment
By Corporate
By University/Institute
6
IP Benefit Sharing often
becomes obstacle of R&D
collaboration
R&D Collaboration – A Key Strategy to
Achieve Innovation
Project Life
Progress
Engineer
Develop
Manufacture
&Sale
Research
Time
Collaboration
University &
Research
Institute
7
© SCG 2010
Collaboration
Business
R&D Collaboration Partner
Contribution from business sector
1. Business-driven problems
2. Market information and foresight
3. Alignment of R&D project following the future
marketing or company strategy
4. Product/service specification
5. Engineering expertise in manufacturing
8
© SCG 2010
R&D Collaboration Partner
Contribution from academic/institution
1. Scientific expertise
2. Pools of interdisciplinary networks
3. Access to technical information
9
© SCG 2010
Why Research University?
Strengthening Thailand
Creation of Knowledge
Society
Private sector doing
research
University doing
research
10
Critical Success Factors
R&D People & Mind Set (1)

- Knowledge
- Capability
- ความสามารถ
- Competency
- Behavior
- สมรรถนะเชงิ พฤติกรรม
- Mind Set
- Believe
-
?
ื่ ?
กรอบความคิด/ความเชอ
11
R&D People & Mind Set (2)
Competencies (สมรรถนะเชงิ พฤติกรรม)
(6 Clusters, 19 Competencies)
Achievement Cluster
1.
2.
3.
4.
่ วามสาเร็จ
มุง่ มั่นสูค
ยึดมั่นต่อระเบียบและพิธก
ี าร
ปฏิบัตก
ิ ารเชงิ รุก
ี่ วชาญอย่างมืออาชพ
ี
เชย
Helping/Service Cluster
5. เข ้าใจคน
6. ตัง้ มั่นบริการลูกค ้า
Influence Cluster
7. สร ้างผลกระทบและโน ้มน ้าวจิตใจผู ้อืน
่
8. รอบรู ้ในองค์กร
9. จัดการให ้คนแสดงความรับผิดชอบในหน ้าที่
10. นาการเปลีย
่ นแปลงในองค์กร
Managerial Cluster
11. ร่วมมือและประสานการทางานเป็ นทีม
12. พัฒนาผู ้อืน
่ ตามความถนัดของแต่ละคน
13. นาทีม
14. มุง่ เน ้นปฏิบัตงิ านเชงิ ยุทธศาสตร์
Cognitive Thinking Cluster
15. ขวนขวายหาข ้อมูลข่าวสาร
16. คิดเชงิ วิเคราะห์
17. คิดเชงิ หลักการ
Personal Effectiveness cluster
ื่ มั่นในตนเอง
18. เชอ
ื่ ตรง
19. มีความซอ
12
R&D People & Mind Set (3)
Mind Sets
1. We are smart people
- คนไทยเก่ง
2. R&D does pay off
- ทาแล้วคุม
้
3. We-can-do believe
- เราทาได้
4. R&D or die
- ไม่ทาไม่ได้
5. Everyone for R&D /
- ทาได้ทก
ุ คน / ทุกคนต้องทา
R&D for everyone
13
Commercialization in TISTR
Item
Unit
2005
2006
2007
2008
2009
2010
(Jul)
Income
%
28.45
-1.33
-5.75
-13.17
4.10
-23.05
(94 mB)
CoO/P
Cases
4
2
1
3
5
3
Patent/
UM
Cases
29
39
44
40
43
24
Suppor.
person
173
173
191
183
188
182
R/D
person
187
185
194
151(EE)/
140(BT)
154(EE)/
148(BT)
153(EE)/
148(BT)
H/R
Commercialization in NSTDA
•
•
•
•
•
•
•
•
•
2001 C 37 P 12
2002 C 51 P 2
2003 C 38 P 17
2004 C 58 P 109
2006 C 29
2007 C 53 P 22
2008 C 26
2009 C 36
2010 C 26 (Q 2)
From R&D to Commercialization :
Comment from Industry
• Constant state of hunger led to successful
commercialization …..
• Hunger, passion, and drive …. Three
important ingredients for success…
• Are there people with such characteristics in
Thailand? In MoST? in NSTDA? In TISTR? In
NIA? In TRF? In NRCT?
• ….your guess is as good as mine….!!!!
Essential Requirements .. at the
pre-commercialization stage
• It has to be wanted …. Preferably desired…
• It must be affordable
• It must be capable of being supplied (in both
quantity and quality)
• It has to be profitable to ensure sustainable
• It doesn’t have to be new
• It doesn’t need to be leading edge
• It doesn’t need to be the best… but it does
help!!
Back one step to the end of successful
development… vehicles for commercialization
(I)
• Business Plan
• Patenting and other forms of IP protection
• Formal agreements (e.g. SHA, licenses, etc.)
• Recruitment, training, etc. …. Contracts
• Creation of necessary commercial, tecncal
and financial infrastructure
• Securing of new (or expansion of existing)
premises, leases, mortgages
Back one step to the end of successful
development… vehicles for commercialization
(ii)
• Supply chain, qualification- contracts
• Establishment of quality system
• Distribution, selling … sales contracts
• Permits
• Setting up production facilities, installation
and commissioning of P&M, securing utilities
• …..need timely services support and sources
of fund……VC? Business Angels? Government
Grant?
Moving Back to R & D
•
•
•
•
Commercial appraisal + technical evaluation
Patenting, SHA, licenses, permits?
Sufficient research funding?
Gobble up of good research ideas …
commercialisable but lower rewards…
• Blue sky research… to do or not to do…?
Additional Notes on
Commercialization of R & D
• Harnessing the talent and fostering
networking of scholarship students … R&D
preparation
• Funding support and streamlining of process
• Review panel and review process… stagegage? Who should be on the panel?
• Quality of R & D ….
To NSTDA with love….(1)
• Reason to exist … of any organization, is an ability
to continuously satisfy customer needs …..
Konosuke Matsushita …. “100 years plan”
• Insanity : Doing the same thing, the same way, and
expect difference…. Michael Milliken, USA
• R&D output that could be fully opened should be
published… for partially opened should be filed for
patent… for non-opened should be made into
product, the most difficult task among the three …
Kozou Ishizaki, CEO and Professor of Nagaoka UT
To NSTDA with love…. (2)
• Role of CPMO
• Accessible data base for R and D project
• Focus, focus, and focus ….. What are the things that
we must not do!!
• Separation of funding and implementation
• Effective marketing and legal units … Account
Executives ….the best way to link with industry
• Central Service Laboratory
• Engineering team …. DfM – Design for
Manufacturing
Acknowledgment
• Thank you for the information and
presentation materials from
• Dr.Sutiporn, Deputy Governor, TISTR
• Prof.Dr.Kishi, Former President of NIMS
• Khun Karn, President of SCG
• Dr.Pailin, CEO of IRPC
• Dr.Chatchalee, NSTDA
• Dr.Ron Henson, CEO, HCL, UK