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Your Journey To
The Private Cloud
Agathi Galani
Sales Manager, Strategic Accounts
EMC Hellas
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Waves of Information Technology
Distributed/
Networked
PC / Microprocessor
Mini
Mainframe
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Cloud Computing
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Cloud Computing
Why Now?
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Reason #1: CIO Priorities
Virtualization
1
3
Cloud Computing
2
14
Source: Gartner - The 2010 CIO Agenda, Q4 2009
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Reason #1: 2010 CIO Priorities
Server Virtualization
Security
Oct 2009
Cloud Computing
Apr 2010
Storage Virtualization
Windows 7 Upgrade Cycle
Desktop Virtualization
Mobile Messaging / Apps
Labor Optimization
Green Computing
0
10
20
30
40
50
60
Source: BarCap CIO Survey, April 2010.
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Reason #2: IT Infrastructure
72%
Maintain
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28%
Invest
Complex
Inefficient
Inflexible
Costly
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Reason #3: The Digital Universe 20092020
Growing by a
Factor of 44!
2009:
0.8 Zb
2020: 35.2Zb
Source: IDC Digital Universe Study, sponsored by EMC, May 2010
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Cloud Computing
What is it?
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Implications for Today’s Data Center
Trusted
Controlled
Reliable
Secure
Trusted
Dynamic
Controlled
Cost-Efficient
Reliable
On-Demand
Secure
Flexible
Dynamic
Cost-Efficient
On-Demand
Flexible
VMware - Cloud OS
Private
Cloud
Compute
Network
Public
Cloud
Storage
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The Goal: Global Workload Deployment
Virtualization Enables Cloud Computing
Virtual
Application
s
Federation
Operating System
Private
Cloud
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Information
Security
Public
Cloud
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EMC’s Mission
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The Journey to the Private Cloud
IT Production
Business Production
IT-as-a-Service
Lower Costs
Improve Quality of Service
Improve Agility
85%
95%
% Virtualized
50%
30%
Platinum
Gold
15%
Run IT as a Business
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What it Means to Run “as-a-Service”
• Policy-driven
– Manage outcomes, not elements
• Fluid and elastic, but automated
– Lower cost, better reliability
• Chargeback for usage
– Run IT as a business
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Cloud Computing
How
we are doing
it?
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Server & Storage Federation
• Cooperating pools of resources
• Dynamic application and data movement
• Local, Metro, Geo, Global
Data Center
Exe
Data Center
t
Data Center
Data Center
P
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Introducing EMC VPLEX
Access Data Anywhere in the Private Cloud
• Advanced data cache
VPLEX
VPLEX
WAN
• Open storage support
• Array aware
• Distributed cache
coherence
Data Center
EMC & Non-EMC
Arrays
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Data Center
EMC & Non-EMC
Arrays
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VCE Coalition and Vblock
• In November 2009, VMware, Cisco, and EMC announced the Virtual
Computing Environment coalition, offering Vblock – an integrated
solution for Cloud based on the best-of-breed core products from each
of the three vendors:
–
–
–
–
–
–
VMware vSphere providing the server virtualization
Cisco Unified Computing System blade servers providing the compute power
Cisco Nexus switches providing the connectivity
EMC arrays providing the data storage
EMC arrays and software providing the data protection
EMC Ionix Unified Infrastructure Manager providing the solution management tools
• One combined unified support model – the VCE Coalition provides a
single point of accountability
– Jointly-funded and jointly-staffed call centers and support organization
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Vblock Infrastructure Packages
A New Way of Delivering IT
 Rapid deployment model
of virtualized infrastructure
 Pre-integrated and
validated solutions reduce
total cost
of ownership
 Service-level driven through
predictable performance
and operational
characteristics
 Improved
compliance/security and
reduced risk
Solution Packages
Information
Applications
Operating Systems
Virtualization
Compute
Network
Storage
Vblock Infrastructure Packages
Accelerate Time to Results – Reduce TCO
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Cloud Computing
Why EMC
for your Journey?
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The benefits of Our Cloud Strategy
IT resource
marketplace
automated IT
infrastructure
virtualized datacenter
virtualized desktops
federated internal and
external IT resources
choice
key IT processes are dynamic
and use trusted policies
control
all data center and desktop
applications run in virtual machines
efficiency
now
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Three Cloud Models – You Choose.
Aggregatio
n
Über-cloud
Verticalizatio
n
Virtualizatio
n
Applicatio
ns
Applicatio
ns
Middlewar
e
Middlewar
e
Database
Database
OS
OS
Server
Virtual Infrastructure
Storage
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Wrap Up
EMC’s
EMC’s
Today’s
Cloud Strategy Offerings Event
COMPUTING
PRIVATE CLOUD
To apply the new
concept and go
ahead!
Symmetrix to VCE, RSA to VMware, VPLEX,
we’re focused on enabling your journey to
the private cloud
Virtualize, build a private cloud then federate to the public cloud
efficiency, control and (most importantly) choice
Transform the data center and deliver IT-as-a-Service
1000s of private clouds, 100s of public clouds
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