Global Car Industry Overview
 Consolidation
 Global networks
 Legislation dependent technology
 Homogenous products
PEST Analysis
Political
 Environmental legislation explorations
 UK car market affected by investigations
 High concentrations of market ownership
PEST Analysis
Economical
 Overcapacity
 Industry at the whim of the business cycle
 Few independent car makers
 Difficulty in sustaining competitive ads.
PEST Analysis
Social
 Erosion of brand extras
 Market movement from petrol to diesel
 Manufacturing to a consumer dictated
market
PEST Analysis
Technological
 Discoveries spurred by govt. legislation
 Rising costs of developments
 New model development is cautious
Main Competitive Factors
 New technological developments
 Brands and joint ventures
 Alliances to further market knowledge
 Sharing design/technological developments
 International boundaries being eroded
A Look At Ford and GM
Ford
 Growth by acquisitions
 Jaguar, Volvo, Aston Martin, Land Rover
General Motors
 Prioritized in making alliances
 Smart way of being global but local