Dila-Pro
The World’s First Smart Cervical Dilator
Benjamin Lee, CEO
Anne Kwei, CTO
Matthew Lee, CMO/CRO
Grace Shih, CFO
Clark T. Hung, Ph.D.
Rachel Masch, M.D., M.P.H.
The Problem
500,000 manual cervical dilation procedures annually in the US
Current
Dilators
Uncontrollable
Dilation Rate
Insufficient
Dilation
Lacks PatientTailored
Specifications
Inadvertent
Induction of
Labor
No Established
Protocols
Extreme
Patient
Discomfort
Tissue Damage
Company Overview
Our Advantages
Mission
Nothe
major
competition
To• be
pioneers
of the next-generation of cervical
dilation
technology
• Among
the first to address this problem
• Access to first-rate equipment
Our• Vision
Mentorship of expert advisors
To design an innovative and cost-effective cervical
dilator that uses advanced, smart technology with an
emphasis on patient needs
Market
$200 million
cervical dilation
market per year
25%: ~$50 million
cervical dilators
Dilation Features
Current Products
Cervix Dilation
Cost Effective
One Insertion Application
Applicability to All Procedures
Comfortable and Tailored Dilation
Preservation of Cervical Integrity
Our Product
Dila-Pro
The World’s First Smart Cervical Dilator
portable and
discreet
safe and
efficient
patient tailored
Prototype Design
Prototype Testing
Costs
• Prototype production and testing is made possible by a
$500 sponsorship from Columbia University Department
of Biomedical Engineering
• The bulk will be spent on component purchases:
Component
Balloon
Pressure
Gauge
Supplier
Advanced Polymers
Honeywell Sensing and Control, 0-100
PSI
Freescale Semiconductor, 0-101.5 PSI
Air Pump
Hargraves Mini Air Pump, 28 psi
Syringe pump, borrow from
undergraduate lab
Check Valve Fisher Scientific
Tubing
Borrow from undergraduate lab
Data
Borrow from undergraduate lab
Acquisition
Computer
Borrow from undergraduate lab
Phantom
Inflatable cuff, from undergrad lab
Air pump, from undergrad lab
Quantity
Price
Total
Each
10
$18.00 $180.00
2
$32.09
$64.18
3
1
1
$15.84
-
$47.52
$85.00
-
6
10 ft
1
$5.29
-
$31.75
-
1
1
1
Total:
$408.45
Business Model
Phase
11
Phase
Develop a final
marketable
version of DilaPro
Phase 2
Phase 3
Phase 4
In Vivo
Testing of
Dila-Pro
Launch Dila-Pro
Improve and
update
Dila-Pro
FDA
Approval
Application
Market to
physicians
Establish
relationships
with clinics and
hospitals
Maintain
strong
relationship
with
customers
Financial Outlook
$2,000
$30
• ‘Trade-In’ for $500
• Devote funds to R&D and advertising
• ~50% of the market and second product release by 2017
Website
Acknowledgements
Dr. Clark Hung
Professor of Biomedical Engineering
Dr. Elizabeth Hillman
Assistant Professor of Biomedical Engineering
Dr. Rachel Masch
Associate Director of Family Planning, Beth Israel Hospital
Dr. Rujin Ju
Beth Israel Hospital
Keith Yeager
Senior Staff Associate, Laboratory Manager
Lauren Grosberg
Graduate Student in Biomedical Engineering
Cost-Effectiveness
We expect each device to be used approximately 5 times per week
(5 times/week) x (52 weeks/year) x 2 years = 520 device usages
$2000 per unit/520 usages = $3.84/usage
$4 + $30 (disposable components) = $34, the total cost per usage of Dila-Pro
Comparable to the cost of current dilators
Patient Physiologies
Myers, K. M.; Paskaleva, A. P.; House, M.; Socrate, S., Mechanical and biochemical properties of human cervical tissue. Acta Biomater 2008, 4 (