Dillon Brandt
Tyler Heidecker
Rodney Hofstad
Cole Lewis
Overview
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History
Competitors
Industry
SWOT Analysis
Geek Squad
Recommendations
History
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Richard M. Schulze sound of music 1966
St. Paul MN
Products
Best Buy 1983
BestBuy.com 2000
Future Shop Canada
China 2003
Competition
• Main competitors against Best Buy are
– Wal-Mart
– Dell
– Circuit City
How Best Buy beats the competition
Industry
• Consumer electronics is a very large
industry and keeps growing in today's
world
• Best Buy is # 1 in consumer electronics
– Account for 17% of sales in this industry
• They are also # 2 in home office and
entertainment software industry
SWOT Analysis
• Strengths
– Sales
– Niche Marketing
– Strong Returns
• Weaknesses
− Reliance on domestic sales
− Website isn’t as user friendly as it could be
SWOT Analysis cont’d…
• Opportunities
– Globalization
– Expansion of PC market
• Threats
−Intense Competition
−Rental retailers
−Lack of long-term contracts
Geek Squad
• Based from Best Buy, but also have their
own stores
• Will fix nearly any computer problem you
could have.
• Come to you 24/7/365
• Provide one-on-one training
Recommendations
• Short Term
– More user friendly website
– Further training for new employees
Recommendations cont’d…
• Long-Term
– Globalization
– Long-Term contracts with major suppliers