EMC-Data Domain First Call Pitch Sept 09

Data Domain Overview
Nathan Moya
Competitive Intelligence Manager
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EMC’s Information Infrastructure Portfolio
Storage Software
Manage: Ionix ControlCenter • Virtual Provisioning
Automate: PowerPath • Ionix for IT Operations Intelligence • FAST
Mobility: Virtual LUN • SAN Copy • Invista
Backup and Archive Platforms
Avamar
Data Domain
Backup/Recovery: NetWorker • Avamar • DPA
Replication: Local • Remote • Multi-site • CDP
Security: RSA • enVision • Encryption • IPv6
Virtualization and Connectivity
Disk Library
Invista
Rainfinity
Connectrix
Avamar
VM
Global File Virtualization
Avamar
Virtual
Edition for
VMware
RecoverPoint
Gen 2
Data Store
SAN Virtualization
CDP and CRR
SAN Connectivity
Storage Platforms
Symmetrix
CLARiiON CX4
Centera
Celerra
EFD
EFD
EFD
V-Max
DMX-4
AX4
© Copyright 2010 EMC Corporation. All rights reserved.
Gen 4
LP Node
Atmos
Iomega
Cloud
Optimized
Storage
Consumer and SMB Storage
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EMC Backup & Recovery Market Position
 Avamar
– #1 deduplication backup software worldwide
– 4,500 installations
– 2,500 customers
 Data Domain
– #1 deduplication storage worldwide
– 13,000 installations
– 5,000 customers
 Disk Library
– #1 VTL worldwide
– >$1B Sales
 NetWorker
– Top three enterprise backup
– 30,000 customers
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Dedupe: A Storage Fundamental
Storage 1.0
Storage 1.0
Tape
Primary Disk
Storage 2.0
Storage 2.0
Primary Disk
Storage 3.0
Storage 3.0
Primary
Dedupe SATA
Before
Tape
After
Storage 4.0
Storage 4.0
Flash
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Tape
SATA
Dedupe SATA
Before
After
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Data Deduplication: Under the Hood
Store more backups in a smaller footprint
Friday Full Backup
A B C D A E F G
Mon Incr
Tues Incr
Weds Incr
Thurs Incr
Backup
Data
Logical
Estimated Physical
Reduction
FRIDAY FULL
1 TB
2-4x
250 GB
Monday Incr
100 GB
7-10x
10 GB
Tuesday Incr
100 GB
7-10x
10 GB
Wednesday Incr
100 GB
7-10x
10 GB
Thursday Incr
100 GB
7-10x
10 GB
50-60x
18 GB
7.8x
308 GB
A B H
C B
E G
I
J
A C K
Second Friday Full Backup
B C D E F
L G H
A BCDE FGH I J K L
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Second FRIDAY FULL 1 TB
TOTAL
2.4 TB
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Retain: Store More for Longer with Less
Over 1 year of retention in 3U of Data Domain deduplication storage
Backup
Data
Cumulative
Logical
Estimated
Reduction
Physical
First Full
1 TB
4x
250 GB
Week 1
April 7
2.4 TB
8x
308 GB
Week 2
April 14
3.8 TB
10x
366 GB
Week 3
April 21
5.2 TB
12x
424 GB
Month 1
April 28
6.6 TB
14x
482 GB
Month 2
May 31
12.2 TB
17x
714 GB
Month 3
June 30
17.8 TB
19x
946 GB
Month 4
July 31
23.4 TB
20x
1178 GB
TOTAL
23.4 TB
20x
1178 GB
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Data Domain: Leadership and Innovation
• Deduplication storage systems
> 12,000 systems installed
> 4,300 customers
> 2,600 petabytes under Data Domain protection worldwide
• A history of industry firsts
2003
2004
First Dedupe NAS
2005
2006
2007
First Dedupe Gateway
First Dedupe
Volume Replication
Largest Dedupe
Array
First Dedupe
Directory Replication
First Dedupe VTL
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2008
2009
Fastest Backup
Controller
Cascaded
Replication
First Dedupe
Nearline Storage
7
Fortune 1000 Customers
Technology
Telecom
Public Sector
Media/Entertainment
Healthcare
Industrial/Auto
Consumer/Retail
Financial Services
Source: Data Domain
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Data Domain Basics
Easy integration with existing environment
Control Tier
Backup & Archive
Applications
Target Tier
DR Tier
CIFS, NFS,
NDMP, OpenStorage
Ethernet
Replication
VTL over FC
DD880 Appliance









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DD880 Appliance
4U
2 - 6 ports
10 and 1 Gb Ethernet; 4 Gb Fibre Channel
RAID-6
5.4 to 150 TB usable capacity with shelves
1 TB or 500 GB 7.2k rpm SATA HDD in shelf
File system
NVRAM
N+1 fans and redundant, hot-plug power supplies
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Industry’s Most Scalable Inline
Deduplication Systems
DD880
DD690g Gateway
DD600
Appliance Series
Software Options:
OpenStorage, VTL, Replicator
and Retention Lock
DD140 Remote Office
Appliance
DD140
DD610
DD630
DDX Array Series
Up to 16 Controllers
Internal or External Storage
DD660
DD690/g
DD880
DDX Array
2 TB/hr
2.7 TB/hr
5.4 TB/hr
86.4 TB/hr
Speed
450 GB/hr
675 GB/hr
1.1 TB/hr
Logical Capacity
17-43 TB
75-195 TB
165-420 TB
.520-1.31 PB
.710-1.7 PB
1.4-3.5 PB
22.6-56.7 PB
Raw Capacity
1.5 TB
Up to 6 TB
Up to 12 TB
Up to 36 TB
Up to 48 TB
Up to 96 TB
Up to 1.5 PB
Usable Capacity
.86 TB
Up to 3.98 TB
Up to 8.4 TB
Up to 26.1 TB
Up to 35.3 TB
Up to 71 TB
Up to 1.13 PB
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10
Methodology: Inline vs. Post-Process
Deduplication
Post Process:
Deduplication After Storing
Store
Deduplication
Inline:
Deduplication Before Storing
Deduplication
3x disk accesses
to shared store
 Process contention worse if more of them
−
−
−
−
Copy to tape: Too slow to stream tape
Recovery: SLA predictability
Replication: Poor time-to-DR
Deduplication itself if interleaved with backup or
restore
 Other activities unimpeded
− Predictable
− Simpler
 More admin to fight these issues
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Scalability: Data Domain Systems Trajectory
Data Domain SISL™ scaling architecture
Throughput MB/sec.
3,000
2011 (est.)
DD880 (2009)
1,500
DD690 (2008)
750
5-Year Improvement:
Throughput: ~40x
Capacity:
~60x
40
DD200 (2004)
1.25
35
70
…
300
Addressable Capacity in TB
Post-RAID (Physical)
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Performance: CPU-centric vs. Spindle-bound
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13
Who is BRS Competitive Intelligence?
Cheryl
Caiola
Rod
Mathews
Nate
Moya
EMC Confidential
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Competitive Intelligence’s Influence
Executive
Competitive Intelligence
Corporate
Product
Marketing
Marketing
-Competitive Tools -Solution
-Financial Analysis
ROI/ Sizing
-M/A Consultation
-RFP
Marketing
-Product
Positioning
-Strategic
Positioning
Product
Management
and Engineering
-Feature/Function
Compariosn
-Whitepapers
-Technical
teardowns
Sales
Sales Strategy and Intelligence
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What Do We Do?
 Competitive research & analysis
– Across all BRS portfolio products
– Tier 1 & 2 competitors
 Content creation
– Standardized templates
– All in one place  Powerlink
– Kept current
 Training
 Field Support via ‘BRS Competitive Help’ email alias (formerly ‘BuRA
Competitive Help’)
EMC Confidential
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