Highlights
Local Action Plan – PÉCS, Hungary
Komor István
Urban Network for Innovation in Ceremics
In Europe, the transition from heavy industry that had lost its
competitive edge on the worldwide market to an economic model based
on innovation penalises all the more the cities whose history and
economic development have been intrinsically linked to a specific
industry. The nine cities in the URBACT UNIC project share the common
denominator of having a strong tradition in the ceramics industry and for
two years they shared their experiences and developed local policies
adapted to this changing economic context in order to make ceramics an
asset for their territory in terms of innovation, cultural dynamism and
attractiveness.
Highlights of Local Action Plan – PÉCS, Hungary
Global structure of the LAP:
Central approach:
RECONSTRUCTION/REVITALIZATION
We must reconstruct:
I. the hardware/infrastructural basis of our life:
Pécs 2010 Cultural Capital of Europe -constructing, launching and
running the
Zsolnay Cultural Quarter
II. the software/social basis of our life:
Revitalizing horizontal cooperation networks and University
connections
Central expectation:
STRENGTHEN INNOVATIVE POTENTIALS
Highlights of Local Action Plan – PÉCS, Hungary
WG 1
WG 2
Promoting Innovation Industry Strengthening
Pécs 2010 European Capital of Culture Zsolnay
Cultural Quarter
1.1. Establishing a
cultural industry
incubator house
1.2. Constructing the
campus of the
Faculty of Music
and Visual Arts
(including the
Department of
Ceramics and
Porcelain Design)
WG 4
WG 5
Cultural, Artistic and Urban identity
Tourism values
2.1. Using Zsolnay
3.1. „Zsolnay Cultural 4.1. Gyugyi
5.1. „Everyday’s
architectural
Quarter” - 5
Collection –
Zsolnay” – city
ceramics on Zsolnay
hectare of browncreating the
campaign
Mausoleum and on
field rehabilitation
Zsolnay Golden
other ECoC
Age exhibition
3.2. Establishing
projects
franchise for a
4.2. Creating an
Zsolnay Art Cafe
2.2. Zsolnay, as a
exhibition of the
„Hungaricum”
Zsolnay Family
and the History of
the factory
4.3. „Walks in Pécs
with Zsolnay” –
creating city’s
thematic tourist
program
1.3. „Porcelain-PécsZsolnay” design
resident program
Revitalizing horizontal
cooperation networks and
University connections
1.4. Establishing a 3D
prototyping and
design studio
1.5. „Ceramics in the
21st century”
scholarship
WG 3
Urban integration
2.3. Porcelain and
Ceramics Cluster of
Pécs-Baranya
Highlights of Local Action Plan – PÉCS, Hungary
Zsolnay Cultural Quarter – the basic infrastructure
Highlights of Local Action Plan – PÉCS, Hungary
Zsolnay Cultural Quarter – the basic infrastructure
Highlights of Local Action Plan – PÉCS, Hungary
Zsolnay Cultural Quarter – the basic infrastructure
Highlights of Local Action Plan – PÉCS, Hungary
1.2. Constructing the campus of the Faculty of Music and Visual Arts
-
The new campus will congregate the educational facilities of the Faculty, scattered at present
-
Art students will receive their education in a location closest to the heart of the most glorious
tradition of Hungarian visual art – the Zsolnay Factory
-
Education, research (both in technology and design) and production will receive a new
location suitable for an effective future symbiosis
Highlights of Local Action Plan – PÉCS, Hungary
1.3. „Porcelain-Pécs-Zsolnay” design resident program
-
Numerous well-known contemporary artist involved, who come form different
fields of art: painting, sculpture, architecture, design.
Know-how exchange between professionals in technology and artists
Opportunity to create both objects of high artistic value and high quality everyday
ceramic ware.
Highlights of Local Action Plan – PÉCS, Hungary
2.1. The restauration of Zsolnay Mausoleum
-
The Zsolnay family mausoleum deteriorated severely in the last 50-60 years, being
broken in and mutilated several times
It has been finally restored to it’s original beauty
The Zsolnay Manufacture reproduced the damaged ceramics on the basis of
original decor and design sheets
Highlights of Local Action Plan – PÉCS, Hungary
4.1. Gyugyi Collection – creating the Zsolnay Golden Age
exhibition
-
588 world famous top quality Zsolnay pieces
The exhibition was set in in the heart of the Zsolnay Cultural Quarter, in
the completely reconstructed home of the Factory’s former designers,
Júlia Zsolnay and Tádé Sikorski
The first completed element of the Zsolnay Cultural Quarter project
Highlights of Local Action Plan – PÉCS, Hungary
Implementation in general – keep the ULSG active
A compulsory methodological recommendation of the URBACT programs is
to establish local support groups (ULSG). Cooperative civil relations can provide the
real strength of a community. That is why the city of Pécs sets a high value on
establishing the local support group, and considers its maintenance a special and
highlighted element of the Local Action Plan, underlining this as the most important
general field of implementation.
In establishing the Local Support Group of the City of Pécs, the idea was to
represent the widest possible circle of actors from the fields below:
Technical research/development
Heritage protection
Architecture
Production
Art and design
University
Highlights of Local Action Plan – PÉCS, Hungary
2.3. Porcelain and Ceramics Cluster of Pécs-Baranya
-
New platform for production-based horisontal collaboration
Participants:
Name
Zsolnay Heritage Management Public Benefit Company
Zsolnay Porcelain Manufactory Private Company Limited by
Shares
Szemán Studio Ltd
Pécs
Representative
Bozóky Anita
Ruzsa Csaba
Péterné Marosy Katalin
Szederkény
Szemán János
Baranya-Tégla Ltd
Pécs
Kiss Róbert
DeForma Foundation
Faculty of Music and Visual Arts – University of Pécs
Pécs
Pécs
Sárkány József
Colin Foster
Terra Ungheria Ltd
Pécsépterv Studio Ltd
Creative Workshops of Baranya County Nonprofit Company
Pécsvárad
Pécs
Siklós
Antoni Hendrix
Csaba Gyula Zoltán
Váczy Réka
Cultural Innovation Competence Centre Association
Pécs
Keresnyei János
GEOSCIENCE Regional Research Institute for Nonprofit
Development Ltd.
Pécs
Kovács Boglárka Dóra
-
Location
Pécs
Launched projects:
Common website and graphic profile
3D prototyping and design studio
Workshops/conferences
Database of European Institutions and practice of copyright protection
Profile
Heritage management
Firing equipments and ceramic
production
Masonry brick and veneer
production
Industrial art design
Higher education of music and visual
arts
Production of ceramic goods
Architectural design
Arts and crafts design and
implementation
Management of Industrial cultural
projects
Project management
Porcelain and ceramics production
Highlights of Local Action Plan – PÉCS, Hungary
Implementation – Long term sustainability
-
Since the ULSG and the porcelain and ceramics cluster overlap, the funds of the
cluster can be used for the long-term maintenance of the ULSG, as well
-
The Zsolnay Cultural Quarter, as the basic infrastructure of innovation in ceramics, will
receive funds partly from state institutions (University) and city institutions (Gyugyi
Exhibition, Zsolnay Family and Factory Museum) and partly from its own income
sources (tourism, rental fees)
-
The harmonic symbiosis of different kinds of activities and organizations will generate
new ideas and innovative energies
Tapasztalatok, következtetések
+
-Az URBACT filozófia olyan értékeket helyez középpontba, amelyek az újonnan
csatlakozott országokban súlyos károkat szenvedtek:
lokalitás –”a városok az innováció motorjai”
helyi társadalmi tőke –a városi célok társadalmasítása
-A városok tematikus hálózatai az együttműködés valóságos lehetőségeire
mutatnak rá. A tematika nélküli, egy-egy közös ünneplésben kimerülő, zömében
bilaterális kapcsolatokhoz képest, az URBACT hálózatokban tényszerű
eredmények érhetők el
-Az URBACT metodológia –baseline study, local action plan, local support grop- a
közösen megélt problémák elemzésének, a lehetséges intézkedések
megkonstruálásának és társadalmasításának rendszerszerű kereteit adja.
-A limoges-i kezdeményezés a porcelánipar legjelentősebb központjait szólította
meg. A részvétel Pécs Város számára a Zsolnay tradíciók nemzetközi rangjának
kontinuitását tette nyilvánvalóvá
-A megvalósításban elvész a lendület
-A kialakuló struktúrák a támogatott szervezőmunka hiányában széthullanak
www.urbact.eu/unic