Highlights Local Action Plan – PÉCS, Hungary Komor István Urban Network for Innovation in Ceremics In Europe, the transition from heavy industry that had lost its competitive edge on the worldwide market to an economic model based on innovation penalises all the more the cities whose history and economic development have been intrinsically linked to a specific industry. The nine cities in the URBACT UNIC project share the common denominator of having a strong tradition in the ceramics industry and for two years they shared their experiences and developed local policies adapted to this changing economic context in order to make ceramics an asset for their territory in terms of innovation, cultural dynamism and attractiveness. Highlights of Local Action Plan – PÉCS, Hungary Global structure of the LAP: Central approach: RECONSTRUCTION/REVITALIZATION We must reconstruct: I. the hardware/infrastructural basis of our life: Pécs 2010 Cultural Capital of Europe -constructing, launching and running the Zsolnay Cultural Quarter II. the software/social basis of our life: Revitalizing horizontal cooperation networks and University connections Central expectation: STRENGTHEN INNOVATIVE POTENTIALS Highlights of Local Action Plan – PÉCS, Hungary WG 1 WG 2 Promoting Innovation Industry Strengthening Pécs 2010 European Capital of Culture Zsolnay Cultural Quarter 1.1. Establishing a cultural industry incubator house 1.2. Constructing the campus of the Faculty of Music and Visual Arts (including the Department of Ceramics and Porcelain Design) WG 4 WG 5 Cultural, Artistic and Urban identity Tourism values 2.1. Using Zsolnay 3.1. „Zsolnay Cultural 4.1. Gyugyi 5.1. „Everyday’s architectural Quarter” - 5 Collection – Zsolnay” – city ceramics on Zsolnay hectare of browncreating the campaign Mausoleum and on field rehabilitation Zsolnay Golden other ECoC Age exhibition 3.2. Establishing projects franchise for a 4.2. Creating an Zsolnay Art Cafe 2.2. Zsolnay, as a exhibition of the „Hungaricum” Zsolnay Family and the History of the factory 4.3. „Walks in Pécs with Zsolnay” – creating city’s thematic tourist program 1.3. „Porcelain-PécsZsolnay” design resident program Revitalizing horizontal cooperation networks and University connections 1.4. Establishing a 3D prototyping and design studio 1.5. „Ceramics in the 21st century” scholarship WG 3 Urban integration 2.3. Porcelain and Ceramics Cluster of Pécs-Baranya Highlights of Local Action Plan – PÉCS, Hungary Zsolnay Cultural Quarter – the basic infrastructure Highlights of Local Action Plan – PÉCS, Hungary Zsolnay Cultural Quarter – the basic infrastructure Highlights of Local Action Plan – PÉCS, Hungary Zsolnay Cultural Quarter – the basic infrastructure Highlights of Local Action Plan – PÉCS, Hungary 1.2. Constructing the campus of the Faculty of Music and Visual Arts - The new campus will congregate the educational facilities of the Faculty, scattered at present - Art students will receive their education in a location closest to the heart of the most glorious tradition of Hungarian visual art – the Zsolnay Factory - Education, research (both in technology and design) and production will receive a new location suitable for an effective future symbiosis Highlights of Local Action Plan – PÉCS, Hungary 1.3. „Porcelain-Pécs-Zsolnay” design resident program - Numerous well-known contemporary artist involved, who come form different fields of art: painting, sculpture, architecture, design. Know-how exchange between professionals in technology and artists Opportunity to create both objects of high artistic value and high quality everyday ceramic ware. Highlights of Local Action Plan – PÉCS, Hungary 2.1. The restauration of Zsolnay Mausoleum - The Zsolnay family mausoleum deteriorated severely in the last 50-60 years, being broken in and mutilated several times It has been finally restored to it’s original beauty The Zsolnay Manufacture reproduced the damaged ceramics on the basis of original decor and design sheets Highlights of Local Action Plan – PÉCS, Hungary 4.1. Gyugyi Collection – creating the Zsolnay Golden Age exhibition - 588 world famous top quality Zsolnay pieces The exhibition was set in in the heart of the Zsolnay Cultural Quarter, in the completely reconstructed home of the Factory’s former designers, Júlia Zsolnay and Tádé Sikorski The first completed element of the Zsolnay Cultural Quarter project Highlights of Local Action Plan – PÉCS, Hungary Implementation in general – keep the ULSG active A compulsory methodological recommendation of the URBACT programs is to establish local support groups (ULSG). Cooperative civil relations can provide the real strength of a community. That is why the city of Pécs sets a high value on establishing the local support group, and considers its maintenance a special and highlighted element of the Local Action Plan, underlining this as the most important general field of implementation. In establishing the Local Support Group of the City of Pécs, the idea was to represent the widest possible circle of actors from the fields below: Technical research/development Heritage protection Architecture Production Art and design University Highlights of Local Action Plan – PÉCS, Hungary 2.3. Porcelain and Ceramics Cluster of Pécs-Baranya - New platform for production-based horisontal collaboration Participants: Name Zsolnay Heritage Management Public Benefit Company Zsolnay Porcelain Manufactory Private Company Limited by Shares Szemán Studio Ltd Pécs Representative Bozóky Anita Ruzsa Csaba Péterné Marosy Katalin Szederkény Szemán János Baranya-Tégla Ltd Pécs Kiss Róbert DeForma Foundation Faculty of Music and Visual Arts – University of Pécs Pécs Pécs Sárkány József Colin Foster Terra Ungheria Ltd Pécsépterv Studio Ltd Creative Workshops of Baranya County Nonprofit Company Pécsvárad Pécs Siklós Antoni Hendrix Csaba Gyula Zoltán Váczy Réka Cultural Innovation Competence Centre Association Pécs Keresnyei János GEOSCIENCE Regional Research Institute for Nonprofit Development Ltd. Pécs Kovács Boglárka Dóra - Location Pécs Launched projects: Common website and graphic profile 3D prototyping and design studio Workshops/conferences Database of European Institutions and practice of copyright protection Profile Heritage management Firing equipments and ceramic production Masonry brick and veneer production Industrial art design Higher education of music and visual arts Production of ceramic goods Architectural design Arts and crafts design and implementation Management of Industrial cultural projects Project management Porcelain and ceramics production Highlights of Local Action Plan – PÉCS, Hungary Implementation – Long term sustainability - Since the ULSG and the porcelain and ceramics cluster overlap, the funds of the cluster can be used for the long-term maintenance of the ULSG, as well - The Zsolnay Cultural Quarter, as the basic infrastructure of innovation in ceramics, will receive funds partly from state institutions (University) and city institutions (Gyugyi Exhibition, Zsolnay Family and Factory Museum) and partly from its own income sources (tourism, rental fees) - The harmonic symbiosis of different kinds of activities and organizations will generate new ideas and innovative energies Tapasztalatok, következtetések + -Az URBACT filozófia olyan értékeket helyez középpontba, amelyek az újonnan csatlakozott országokban súlyos károkat szenvedtek: lokalitás –”a városok az innováció motorjai” helyi társadalmi tőke –a városi célok társadalmasítása -A városok tematikus hálózatai az együttműködés valóságos lehetőségeire mutatnak rá. A tematika nélküli, egy-egy közös ünneplésben kimerülő, zömében bilaterális kapcsolatokhoz képest, az URBACT hálózatokban tényszerű eredmények érhetők el -Az URBACT metodológia –baseline study, local action plan, local support grop- a közösen megélt problémák elemzésének, a lehetséges intézkedések megkonstruálásának és társadalmasításának rendszerszerű kereteit adja. -A limoges-i kezdeményezés a porcelánipar legjelentősebb központjait szólította meg. A részvétel Pécs Város számára a Zsolnay tradíciók nemzetközi rangjának kontinuitását tette nyilvánvalóvá -A megvalósításban elvész a lendület -A kialakuló struktúrák a támogatott szervezőmunka hiányában széthullanak www.urbact.eu/unic