Role of
automotive
and transport
in the smart
city
Magnus Lundgren
Director Service Enablement
50 billion connected
devices 2020
50B
THINGS
PEOPLE
PLACES
5
0.5
1875
1900
1925
1950
1975
2000
2025
Everything that benefits from being connected will be connected
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
MIT, trash track - No longer
“out of sight, out of mind”
Ericsson AB 2012
Networked Society
INTERACTING
COLLABORATION
INTEGRITY
HEALTHCARE
TRANSPORT &
LOGISTICS
EDUCATION
LEARNING
SECURITY
&
SAFETY
UTILITIES
TRUST
COMMERCE
MEDIA
GOVERNMENT
SOCIALIZING
COMPETENCE
INNOVATION
Ericsson AB 2012
Walled Garden
App Stores
Bundled
Service
Cloud
Services
Connected
Industries
“Publisher/Writer to Consumer”
”N-Screen”
”Business to Business”
“Business to Consumer” “Developer to Consumer”
• Ringtones
Wallpapers
Games
• Operator
Branded Phones
• Apple AppStore
• Amazon Kindle,
• TV, Tablets
• Android Market
• E-Books
• HTML5
• Embedded Connectivity • SIM cards in
everything
• Enterprise
App Stores
• Industry Specific
Business models co-exists
Ericsson AB 2012
Walled Garden
App Stores
Bundled
Service
Cloud
Services
Connected
Industries
“Publisher/Writer to Consumer”
”N-Screen”
”Business to Business”
“Business to Consumer” “Developer to Consumer”
Connected
Service
Booking
Portal
Ericsson AB 2012
Open
Innovation
Eco
system
Navigation
Map Update
Internet
Radio
ELVIIS
Electrical Vehicle
Charging
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Connected
Industries
”Business to Business”
Mobile World Congress,
Barcelona 2012
AUTOMOTIVE + UTILITIES
+ TELECOM
Ericsson AB 2012
Connected
Industries
”Business to Business”
electrical
vehicle charging
Dealer
Media Agencies
Automotive OEM
Insurance Companies
4
Driver & Owner
1
Connected
Vehicle Cloud
2
3
Energy Companies
Content Provider
Service Provider
Vehicle
Fleet Company
Network
Operator
Ericsson AB 2012
Repair Shop
Support Center
Walled Garden
App Stores
Bundled
Service
Cloud
Services
Connected
Industries
“Publisher/Writer to Consumer”
”N-Screen”
”Business to Business”
“Business to Consumer” “Developer to Consumer”
Connected
Service
Booking
Portal
Ericsson AB 2012
Open
Innovation
Eco
system
Navigation
Map Update
Internet
Radio
ELVIIS
Electrical Vehicle
Charging
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Eco
system
Maersk and Ericsson
http://youtu.be/W63jZm9cE-I
Ericsson AB 2012
Walled Garden
“Business to Consumer”
My ECO-SYSTEM
Connected
Vessel
Eco system
Ericsson AB 2012
Connected
Industries
”Business to Business”
The Networked Society
Connecting eco-systems
HEALTHCARE
TRANSPORT &
LOGISTICS
EDUCATION
SECURITY
&
SAFETY
UTILITIES
COMMERCE
MEDIA
GOVERNMENT
Connected
Vessel
Ericsson AB 2012
Connected
Industries
”Business to Business”
The Networked Society
Connecting eco-systems
HEALTHCARE
Fruit
Industry
TRANSPORT &
LOGISTICS
EDUCATION
SECURITY
&
SAFETY
UTILITIES
COMMERCE
MEDIA
GOVERNMENT
Connected
Car
Ericsson AB 2012
Connected
Vessel
My
City
Connected
Industries
”Business to Business”
The Networked Society
Connecting eco-systems
HEALTHCARE
Fruit
Industry
TRANSPORT &
LOGISTICS
EDUCATION
SECURITY
&
SAFETY
UTILITIES
COMMERCE
My
City
MEDIA
GOVERNMENT
Service Enablement
Connected
Car
Ericsson AB 2012
Service Enablement
Connected
Vessel
SERVICE ENABLEMENT
Walled
Garden
Experience, Excellence
My Cloud
Controlled Exposure
Other Cloud
Service Enablement Platform
Innovate
Manage
Connect
Service
Exposure
Connected Vehicle
Cloud Platform
Device Connectivity
Assets
Ericsson AB 2012
Managed
Eco-system
Connected
Industries
Summary
Embrace the Network Society
Prepare for new Business Models
with Service Enablement
Build solutions for a moving target
Service Enablement
Connected
Car
Ericsson AB 2012